SammanfattningAnalysen undersöker meningserbjudandet gällande konsumentfrågor i tre läroböcker inom hem- och konsumentkunskap, med utgångspunkt i kursplan 2000 (Skolverket, 2000a). Först definierades och avgränsades konsumentfrågorna med hjälp av konsumtionsprocessen (Bjurström, 2004, McGregor, 2011a). Det andra steget i analysen var att kategorisera det befintliga konsumentinnehållet utifrån tre undervisningsstrategier: fakta-, normerande- och pluralistisk undervisningsstrategi (Skolverket, 2002, Kronlid & Öhman, 2010). Som ett tredje steg genomfördes en analys även av kursplan 2000, med hjälp av de tre undervisningsstrategierna. Detta tredje steg utgick ifrån antagandet att läroböckernas legitimitet och relevans styrs av kursplanen (Sellander, 1988, Lundgren, 1989, Englund, 2011).

Since the release of Avatar in 2009, the 3D movie industry has experienced an apparent growth. Almost all blockbuster movies are being released in 3D at the cinema, but the 3D format has been met with mixed opinions by the consumers. Some argue that 3D is the future, while others believe that the 2D format is enough for an appreciated movie experience. Through a qualitative survey, twenty participants with 3DTV in their homes answered questions regarding their experience of 3D movies and what improvements they desire. We suggest that 3D film creates immersion, realism and effects that 2D films can´t handle.

SammanfattningAnalysen undersöker meningserbjudandet gällande konsumentfrågor i tre läroböcker inom hem- och konsumentkunskap, med utgångspunkt i kursplan 2000 (Skolverket, 2000a). Först definierades och avgränsades konsumentfrågorna med hjälp av konsumtionsprocessen (Bjurström, 2004, McGregor, 2011a). Det andra steget i analysen var att kategorisera det befintliga konsumentinnehållet utifrån tre undervisningsstrategier: fakta-, normerande- och pluralistisk undervisningsstrategi (Skolverket, 2002, Kronlid & Öhman, 2010). Som ett tredje steg genomfördes en analys även av kursplan 2000, med hjälp av de tre undervisningsstrategierna. Detta tredje steg utgick ifrån antagandet att läroböckernas legitimitet och relevans styrs av kursplanen (Sellander, 1988, Lundgren, 1989, Englund, 2011).

This is a project about learning from an experience, about trying to have fun and not getting overwhelmed and draining your work. The thing that wraps this whole experience together is the making of a book. The purpose of making the book has been to bring two interests together, illustration and graphic design.The content of the book for this graduation project is written by Fredrik Mårtensson. His poetry tells about the unnatural state of the modern society. I have interpreted the poetry in six abstract illustrations that I made digitally, with the intent to maintain the feeling of something organic.The process of making this book is a lot about learning what it actually takes to finish it, about trying to tell something and a lot about experience practical work..

Consumer Information Processing (CIP) handlar om hur vi som konsumenter tar till ossoch påverkas av den information som ständigt omger oss vid en beslutssituation. Ämnethar länge varit i fokus för forskning inom marknadsföring då detta naturligtvisintresserar företagen i hög grad. Tidigare forskning hävdar att när vi som konsumentertar till oss av de intryck som omger oss, bearbetas dessa intryck tillsammans med dekunskaper vi har sedan tidigare (bottom-up processing och top-down processing).Studier har visat att information som tilldelas oss kan ha direkt påverkan på våra sinnenoch hur vi upplever en produkt.Denna studie undersökte hur olika typer av tilläggsinformation påverkade konsumentersupplevda smak av vin. Tolv testpersoner studerades i ett experiment bestående av tresteg där olika betyg presenterades på de viner testpersonerna bedömde. Resultatet avstudien visade att kvinnor i högre grad påverkas av negativ tilläggsinformation medanmän i högre grad påverkas av positiv tilläggsinformation..

The globalization and the realization of a European common insurance market have increased the importance of cross border insurance contracts. Despite that, a gathered set of rules regulating cross border insurance contracts does not exist. The sets of rules within Private International Law which arises today when determining the applicable law regarding cross border insurance contracts are the law of 1993 on applicable law to certain insurance contracts (the law of 1993) and the law of 1998 on applicable law to contractual obligations (Rome Convention). Since the Rome Convention is the only Community instrument which still is in the form of a treaty, work has been done in order to convert it into a regulation, called the Rome-I-regulation. Therefore, the future Rome I-regulation is of importance for the thesis as well since it most likely will replace the Rome Convention.Swedish law is based on the principle of party autonomy, which means that the contracting parties have the right to freely agree on the content of the contract, including the choice of law.

Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. .

This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. Further we examine two conceptualizations of emotional attachment - Brand Attachment and Brand Love - and intend to declare the two of being two separate phenomena. We then conduct a relationship-based analysis wherein the mediating ability of Brand Attachment and Brand Love, between the experienced quality in the offering of a brand and consumer commitment, is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components.

Background:Approximately 300 children get a malign cancer diagnosis every year in Sweden, 80 % of them survive. Parents of the children who have a cancer diagnosis experienced that they didn't have mental health, nurses care of parents are to keep a mental health so they can handle their parent role. Nurses should meet families through their life-world because caring should be done with dignity and integrity.Aim:The aim of this study was to describe how parents experience the daily life with a child who has a cancer diagnosis.Method:The method used in this study was a literature study based on autobiography, which means analysis of autobiographies. Four books were analyzed.Results:Four categories emerged from the analysis of the autobiographies, experience of powerless, desire of a regular, experience of anxiety and fear, to experience joy and have hope.Conclusion:This study shows how life changes when a child in the family gets a cancer diagnosis and how it affected the parents. The study points out the importants to create a great relationship between the nurses and the family so they can have a good care..

The Swedish academic libraries have gone trough radical changes during the last decades. The development of information technology, the educational expansion and new pedagogical ways of learning within the higher educational system have changed the conditions, not only for the academic libraries, but also in many ways for the librarians. The aim of this Masters thesis is to examine how Swedish librarians experience their pedagogic role and task in the context of an academic library. The following four questions in this investigation were asked: How do the librarians experience the formal task that they have? How do the librarians experience the physical library environment? How do the librarians experience the co-operation with others involved in their work? How do the librarians experience their own pedagogic knowledge and competence in their daily practice? The study showed that these librarians believed the physical environment to be very important and is seen as a pedagogical tool in their daily work.

This examination has been made in cooperation with Jernhusen which is an estate company owned by the government, with estates along the railways in Sweden. This assignment is to help Jernhusens business area Projektfastigheter with their experience feedback, which is to-day almost absent. Business area Projektfastigheter has the task of supporting Jernhusens three other business areas with skills and resources for the estate projects that Jernhusen runs. Jernhusen must become stronger with the collecting of experiences and as a business because of the liberalization of the railways, which leads to a more competitive market. A tool for this is successful experience feedback.The concept of experience feedback is to gain experience across a variety of cases, where individuals and/or groups can chose situations with relevant similarities and differences with current case.

The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.

Dagligvaruhandeln är en bransch med hård konkurrens. Detta sätter en press på företagen att paketera sina produkter på ett sätt som differentierar dem från övriga marknadens produkter. Vi har sett problematiken i detta och tagit fram en modell som ger produkten en differentiering i form av upplevelser som berikar kunden med ett mervärde.Rapporten utgår från metoder och teorier som skapar en förutsättningen för att kunder ska intresseras, involveras och engageras i en produktupplevelse vilket ska resultera i köplust. Detta gör vi främst genom att behandla ämnen och teorier så som konsumtionsupplevelse, konsumentens beteende samt upplevelseekonomin och teorier där inom så som; the progression of economic value, the experience realms, tre generationer upplevelse, sinnen, tematisering, storytelling samt Kano-modellen. I rapporten diskuterar vi även ämnen som dagligvaruhandel, individanpassning och varumärke.Uppsatsens syfte ?att ta fram en generell modell för kommersiell differentiering av snabbrörliga produkter inom dagligvaruhandeln utifrån upplevelseekonomin? undersöks utifrån ett positivistiskt förhållningssätt med en deduktiv ansats och är grundad på en forskningsöversikt.

The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

The purpose with this study was to investigate the client?s experience of Marte meo treatment and the procedure in the treatment from a responses and relational perspective, since the treatment occur within the social service frame. The theoretical framework consists of some central concepts. The concepts are experience of treatment, responses and relational perspective. The analysis of the empirical material has been carried out with the help of the concepts and earlier research.The method consisted of qualitative, semi-structured interviews with six informants.