The Secret Fashion Council blends spirituality with fashion, art and design. This jewellery collection shows the connections between parapsychology and quantum physics, based on the study of matter and energy, that everything in the universe is built of vibrations. Many believe psychics have the ability to sense this. By using the skills of a psychic, the Secret Fashion Council invites the wearer to have the jewellery ?read? and evaluated in a most special way, tracing the wearer?s spiritual past, present and future.

The purpose of this thesis was to highlight how different aspects of market communication are used when micro companies choose to use both Internet and store selling activities towards the consumer market. The thesis dealt with off-line and on-line communication considerations with focus on advertising, interactions, and relations. In order to achieve this purpose a case study was conducted, that revealed that the companies acted according to theories. The conclusions drawn from the thesis were that companies tended to rely on traditional ways of dealing with advertising and interaction. We could also see that relations were created as a result of unconscious behavior and that the Internet activities still were on a basic level..

Vid hundträning används många olika inlärningstekniker och syftet med denna uppsats är att klargöra hur olika metoder påverkar hundens välbefinnande och träningens effektivitet. Studier har visat att hundar som tränas med bestraffningar har högre förekomst av problembeteenden jämfört med hundar som bara tränas med belöningsbaserade metoder. Användande av bestraffningar innebär en risk för tränaren eftersom hunden kan svara aggressivt vid en tillsägelse. Hundägare själva anser att både belöningar och bestraffningar har positiv effekt. Inget tyder dock på att bestraffningar skulle vara mer framgångsrika än belöningar, snarare tvärt om då man i studier sett högst effektivitet vid användande av positiv förstärkning.

I denna branschstudie gällande livsmedelsbutiker, kommer vi att beröra hur butiker kan marknadsföra sig samt vilka faktorer som spelar störst roll vid kundernas val av butik. För att kunna klargöra detta, kommer vi att använda oss av teorier så som Porters fem konkurrenskrafter samt vissa skolformer utifrån boken Marketing Theory av Jagdish N. Sheth, David M. Gardner och Dennis E. Garret.

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

The purpose of this thesis is to examine whether Swedish, Internet-based travel agencies, acting on a consumer market are working towards creating added value for their customers. If that is the case, how and why do they use such a mode of operation.The theoretical framework was based on Grönroos´ ?Augmented service offering?, which treats added value as an addition to the core service. The services offered on five of the larger companies´ websites on the market were examined and 3 representatives of the five companies were interviewed.The study shows that 2 of the examined companies did not produce any added value, while 3 of the companies did produce added value for the customer. The added value was generated through packaging of core-, facilitating- and supporting services for the purpose of differentiating the company towards competitors and generating service fees..

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

This essay describes some factors that may effect small business survival in relation to becoming a supplier for bigger companies that may implement the use of EDI for electronic invoicing.The purpose of this study is to analyse and evaluate what impact may occur during the introduction of EDI between small and big business.Following on from the introduction of methods used in this study there will be a complete analysis made detailing results.From our research we have found that most small business have developed a professional working relationship between themselves and their clients.The adoption of EDI by big business has revolutionised the day to day dealings between both supplier and consumer in that EDI has empowered both chains to collaborate data in real time.In conclusion our research illustrates that in order for small business to survive the must implement EDI. The results of our study have shown that the introduction of EDI to both small and big business has had a positive outcome..

A qualitative study about collaboration between librarians and nurses in the supplying of consumer health information (CHI) at The Hospital Library of The Mölndal Hospital in Mölndalnear Gothenburg, Sweden.The staff were interviewed about how their work is affected by the collaboration between thetwo occupational groups. The purpose of the study is to find out if there exists a strugglebetween the groups about the influence on and the control over the handling of this kind ofinformation. Despite some problems with the permission to do as many interviews as needed,the study shows some positive effects with the collaboration. The study gives a short backgroundto the development of CHI services in USA, the UK, Denmark and Sweden. Fourfurther CHI service centres in Sweden are shortly presented and one member of each staffwas interviewed by telephone..

Vid hundträning används många olika inlärningstekniker och syftet med denna uppsats är att klargöra hur olika metoder påverkar hundens välbefinnande och träningens effektivitet. Studier har visat att hundar som tränas med bestraffningar har högre förekomst av problembeteenden jämfört med hundar som bara tränas med belöningsbaserade metoder. Användande av bestraffningar innebär en risk för tränaren eftersom hunden kan svara aggressivt vid en tillsägelse. Hundägare själva anser att både belöningar och bestraffningar har positiv effekt. Inget tyder dock på att bestraffningar skulle vara mer framgångsrika än belöningar, snarare tvärt om då man i studier sett högst effektivitet vid användande av positiv förstärkning.

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.

I have in this essay focused on the attitude towards the medieval muslims in swedish textbooks, in the subject of history from the years between 1954 and 2012. I have made an analysis on the discourse in the books and what they says about the muslims who lived before 1500 AD. The theory I have is a Postcolonial one from the authors Edward Said, Ania Loomba and Leela Gandhi. I have also analyzed the rhetorics the authors have used in every textbook. The results I have identified is that the attitude towards the muslims have changed during the years, from a generalizing view that says that the muslims were driven by the religion and that they were different from the Christian European society that existed during the same time.

Context. Performance and resource usage is often an important factor for database driven services. Depending on the purpose of the application, choosing the wrong type of database may require unnecessary hardware upgrades or replacements. Objectives. This study investigates the differences in performance and resource usage between different SQL- and NoSQL-databases.

This study finds that the Swedish Government has a process for purchasing financial advisory services that is more transaction-oriented than the corresponding process at a Swedish private equity firm. The conclusion is supported by previous research comparing public and private sector purchasing processes. However, the differences between the two purchasing processes are not as significant as one might believe given the fact that the Government, unlike the private equity firm, has to operate under the Public Procurement Act (LOU). The tendency of the Swedish Government to apply a more relationoriented purchasing approach than expected is most likely driven by the fact that this represents the established professional norm for purchasing of professional services in the private sector. As LOU and the professional norm impose contradictory influences on the Swedish Government?s purchasing of financial advisory services, the final outcome depends on which of the two forces that dominate..

Research shows that unemployed´s motivation to seek work affects their health and social life. Employment officer?s motivational work should be based on strengthening the individual's confidence in their abilities. Five motivational theories underpinning the study is Cognitive Theory, Self-determination theory, Expectancy Value Theory, need theory and Goal Theory. The purpose of this study was to investigate individuals' job motivation, and emotional experiences, also in relation to contact with the employment officer.