In this essay we have approached the problem with retailer brands that copy marketing leaders to get consumers attention in the storeshelf. We have sought to explore how much a designed package would change the consumers opinion of a brand and if this effect is different depending on if the brand is a retailer brand or a market leader. Also we sought to find if this effect would be greater with a salient color on the package. We made a quantitative study and with regression analysis we found that a designed package did have effect on the consumers opinion of the brand, and that the design with the salient color made the biggest effect..

The aim of the study is to describe and analyze bank officials' views about what auditors will do. The main motivation comes from the government?s proposals that the audit duty will be abolished and it can lead to that bank officials in a bigger extent can influence the audit?s formulation. It can also lead to that a consumer audit becomes reality. The study covers a sample of 302 bank officials where 153 have participated through a survey questionnaire.

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

Title: The future is looking bright - Studies of burnout among musicians and music teachers. Since late 1970's, the burn-out-syndrome has been researched in several ways, especially among people working in care-oriented employments. The object with this study is to find out the biggest issues about why musicians and music teachers burn themselves out. This is based on musicians and music teachers own stories when they got burned out. The method I have used is qualitative interviews and in the result chapter I will present summaries of the interviews.

GCM is a product information management system which handles data for consumer packaged goods. GCM was developed during the middle of the nineties and was acquired by Prevas AB in 2004. The GCM application relies on the services provided by the organization GS1, which supplies global specifications and validations for trade items across several sectors. GCM is updated regularly due to the frequent changes in specifications from GS1. However, the overall graphical user interface design has not been redesigned during these years.This dissertation studies possible improvements for the webpage that handles product data in GCM.

Our Bachelor´s Thesis has been performed in co-operation with Bors Automation & Tool AB.Our task was to develop a servomotor powered tube cutting-machine with initial point fromtoday's hydraulic driven tube cutting machine Bors HYD 23. The purpose with the newconstruction was to achieve a more power-efficient tube cutting machine which could lowerthe power consumption, and also meet the market continued growing demand forenvironmental-conscious production.Bors Automation & Tool gave us relatively free hands in order to enable new thinking ideaswithout following their traditional constructional solutions.Our solution resulted in a construction based on a power source existing of a servomotordrivenrollerscrew, witch provides a more rational use of energy compared with the currentmethod.Bors Automation & Tool AB has decided to fabricate a prototype of Bors E 23 during theautumn of 2007, which they are planning to revile at the Tube 2008 exhibition in Düsseldorf,Germany.NOTE:Due to an agreement signed by the authors in the beginning of this project, no appendix is published at this time.If you want to wiew these documents, please contact the authors..

Vid hundträning används många olika inlärningstekniker och syftet med denna uppsats är att klargöra hur olika metoder påverkar hundens välbefinnande och träningens effektivitet. Studier har visat att hundar som tränas med bestraffningar har högre förekomst av problembeteenden jämfört med hundar som bara tränas med belöningsbaserade metoder. Användande av bestraffningar innebär en risk för tränaren eftersom hunden kan svara aggressivt vid en tillsägelse. Hundägare själva anser att både belöningar och bestraffningar har positiv effekt. Inget tyder dock på att bestraffningar skulle vara mer framgångsrika än belöningar, snarare tvärt om då man i studier sett högst effektivitet vid användande av positiv förstärkning.

This essay examines the recent electoral success of the Sweden Democrats (SD) in the Swedish municipal election in 2006 and 2010. By using statistical methods it aims to explain which of three contradicting theoretical frameworks best can explain how a populist radical right party could penetrate one of the most stable party systems in the world. The theoretical approaches tested in this essay are: a demand-side, an external supply-side and an internal supply-side approach. By using theoretically anchored proxies to determine the effect of the contradicting theoretical approaches this essay concludes that the internal supply-side explanation measuring the local party organizational ability of the SD had the most substantial effect when it comes to explaining their recent electoral success in the Swedish municipalities, as opposed to a more commonly believed demand-side driven explanation..

The purpose of this thesis is to analyze and investigate how the consumer-oriented commerce can be developed and integrated to the brand Västervik.This thesis has a qualitative approach and we have done a case study of the Swedish city Västervik. We have performed interviews, with eight selected respondents who have different backgrounds, but with competence in different problem areas that we investigate in this thesis.We have, in this qualitative thesis, found aspects that Västervik should consider if they want to succeed with an integration of commerce in the brand. We have through a model found common facets that commerce and tourism shares and which Västervik should consider in the process of branding the city.The results of this thesis are presented in chapter six, there we also have featured reappearing tendencies that consider the development of commerce and how the commerce could be integrated in the brand Västervik..

The birth of a child marks a new era for the parents. It is the beginning of something that will never end, because they will always be the child´s parents. This study investigates what happens when an infant is born whit Downs syndrome (Ds), and thus does not resemble the child the parents had expected. The purpose of this literature study was to describe the information and the support that the parents of a newborn child with Ds think that they need. The literature search was made in the database of Medline (via Pub Med), Academic Search Elite and manual search.

Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.

Today many companies are global and can exist all over the world. It is more common that projects are conducted in different locations, from various cities in a country to nations in different parts of the world. To manage projects both traditional practices such as the Waterfall method and new flexible methods known as agile methods are used. How is the process affected when a project is distributed, when the team is scattered in different places? This makes it difficult to create a good project, something we will discuss and try to find solutions for.

Fallstudie: Swedbank Syfte: Syftet med denna uppsats är att undersöka hur ett varumärke kan framställas inom tre olika kontexter. Denna studie kommer att fokuseras kring aktörerna företag och konsument inom den interna företagsmiljön samt den fysiska och virtuella tjänstemiljön.Metod: Studien utgår från en etnografisk metod, där vi studerar och deltar i olika miljöer. För att erhålla datainsamling utfördes intervjuer, observationer samt dokumentanalys. Teoretisk referensram: Vi kritiserar traditionella brand management teorier kring företagets roll vid varumärkesskapande. Vi presenterar istället brand consumptions teorierna, eftersom dessa framhäver att varumärke skapas utav fler aktörer.

The aim of this Master?s thesis is to examine the professional discourses that can be identified in the public library field. My main focus is to look at the professional views on the added value of public library. Questions posed in this study are: how does the professional language look when it comes of speaking and reasoning about the public librarys added value and function, which discourses can be identified in the professional language about the public library, what could the discourses entail for the future of public library? The empirical data consist of four interviews where the respondents have been constituted by public librarians.

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..