Sökresultat:
2248 Uppsatser om Consumer decision heuristics - Sida 34 av 150
WHAT HAS THE POWER TO EMPOWER YOU? Förutsättningar för empowerment: en kvantitativ studie av tjänstemäns upplevelser över empowermentfrämjande villkor
Introduction/Background: Economic evaluations help decision-makers to make informed decisions regarding resource allocation. Information generated from CEA can support evaluations of a new intervention with current praxis. The evaluations also provide information as to whether an intervention is cost-effective, both in economic terms and in health gains. Objective: The aim of this thesis is to investigate the use of economic evaluations in public health, with a focus on CEA. Use of economic evaluations is regarded as both a method for evaluation and as support for informed decisions.
In-store retail environment ? A study if placement of ecological products has an impact on sales and attitudes towards buying.
The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological products had any effect on the sales of these products.
Butikschefens Egenskaper och Produktivitet i Butik - lokalt ledarskap och ekonomiskt resultat i butik
This thesis reports on the methodology and results of a study with one retailers 73 units to investigate factors of the store managers leadership that influence productivity performance in store. The study determine the impact of ten independent variables in terms of the store managers leadership on four performance measures: (3) three productivity measures: Sales Over Labor (SALOL), Sales Over Inventory (SALOI) and Sales Over Square-metre (SALOS) and (1) one profit measure: Contribution Income Over Square-metre (CIOS). The result shows that the leadership factors give no more explanation to the economic results after factors of local market condition and the store attributes are taking in to account. The store manager's leadership can though influence his or her decision-making in-store. The store manager's decision to staff the store more intense (higher service-intensity) can increase the level of contribution income over square metre in-store..
Projektprioritering för teknikintensiva företag : Vad projektprioritering innebär på TranSiC
The purpose of this paper is to get a conception how prioritization and decision making works in technologically advanced companies. We wanted to understand how to administrate models and how to prioritize the best ideas and relate these to technologically advanced companies. How does the company make these decisions and who is responsible?We have chosen to observe TranSiC, a Swedish technologically advanced company that manufacture silicon carbide transistors. They currently have nine employees and mange 10-20 projects simultaneously, but are aiming to expand their business.
Ledarskapsutbildning inom byggingenjörsprogrammet vid Högskolan i Halmstad
The purpose with this essay is to examine different roles of leadership in the working environment by interviewing ex-students that have taken their degree from Halmstad Högskola and its construction program. How do these ex-students handle to be in a position of power in their everday life and how do they handle decision making? Do they find that the education they have recieved in any way has helped them in regard for leadership or do they rather conclude that further education in the area of leadership would be beneficial? These are the questions that I set out to shed some light over in this essay. This study consists of one part theory and one empirical part. The empirical part was accomplished by interviewing ex-students from Halmstad Högskola and this part was later compiled with relevant theories on the subject which were obtained from books , internet and various databases.The results from the interviews show that the general point of view is that the subjects containing leadership in their education hasn't really helped them.
Att skapa en digital samling: En kvalitativ studie kring de socialpolitiska faktorerna som rör KB:s val att inte använda DIGSAM i sin digitala verksamhet
This thesis purpose is to investigate the sociopolitical factors and causes that led to why KB chose not to use the criteria and guidelines for their digitization activities are described in DIGSAM. To do this I focused on three research questions;- What factors (internal / external) led to the decision not to use the criteria guidelines for digitization, which is described in the policy document DIGSAM and what arguments and opinions formed the basis for the decision.- What is the Library's digitization activities, the factors, criteria and guidelines governing activity in the current situation? - Will KB's choice not to use DIGSAM as a whole in their digitization activities affect national library's role as a beacon for the Swedish libraries digital work? In what way and why? In order to answer these questions I interviewed three of KB:s librarians who had extensive knowledge of digitization and DIGSAM. I chose to also use a pilotstudy that was conducted at KB in the of spring 2010. The idea was to use this material as a basis to build on.As a theoretical framework, I chose to use a socio-political theory of Ingrid Mason.
Robertsons Charkuteri : Om konsumenters köpbeslut av charkuteriprodukter påverkas av tillskriven varumärkesimage
I dagens samhälle ökar varumärken i betydelse vilket innebär ett ökat behov för företag att ha kunskap om vilken image konsumenter tillskriver deras varumärke. Varumärkesmedvetenhet och köpbeslut är teoretiska områden inom konsumentbeteende som tidigare studerats utförligt. Dock har det saknats studier kring hur varumärkesimage påverkar konsumenters köpbeslut inom livsmedelsbranschen.Köttkonsumtionen i Sverige har ökat under senare år och charkuteriprodukter ses som väsentliga livsmedelsvaror att ha hemma. För att skapa konkurrenskraft på marknaden är det viktigt för företag inom charkuteribranschen att tillhandahålla vetskap om den image konsumenter tillskriver deras varumärke. Det lokala Örebroföretaget Robertsons Charkuteri AB har idag inte en klar bild över vilka som utgör deras kundgrupp och har under de senaste åren känt av en ökad konkurrens och efterfrågade därför en marknadsundersökning gällande hur varumärkesmedvetenheten ser ut bland invånarna i Örebro stad samt vilken image de tillskriver varumärket.
Totalkostnadsmodell för distributionsnätverk med internationella containertransporter
Purpose ? The purpose of this thesis is to develop a total cost model for container transports and create a tool that calculates a suitable transport quantity from an economic view, which fulfills the demands on delivery service. To achieve this purpose the following questions will be answered:Which costs are affected by the decision between the two transport alternatives LCL and FCL? How does the decision of sending product LCL or FCL influence the delivery service? How can a tool be constructed to simplify the decision-making process regarding the choice of sending products LCL or FCL? Method ? A total cost model was developed. This model is supported from existing literature.
Customer Perceived Service Quality
The purpose of this study is to develop a general understanding of the areas of alliances and service quality as well as their relation to each other, through a consumer perception. Further, to discover more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality.The thesis is based on qualitative study using a critical incident technique to explore the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance.
Selektion av äpplefröplantor på Balsgård :
Today in Sweden, apples are mostly cultivated for direct consumption, i.e. dessert apples. Apple breeding aims at developing cultivars with new and improved qualities in order to meet the demands of different target groups and to increase the interest in apples on the market. Different target groups have different views on the qualities of an apple. The consumer, for instance, wants an apple that is tasty and beautiful, while the grower, in addition, wants an apple cultivar that is healthy, has good winter hardiness and a predictable, annual productivity.
Vem bryr sig? ? en studie av Corporate Social Responsibility som konkurrensmedel
The competitive situation for businesses has experienced drastical changes as an effectof globalization and changes in consumer demands. Product related competitive advantages arerisking to quickly become presumptions for competition. The demand for increased innovationpace, along with the intense price competition, has led to buisnesses trying to find new ways todifferentiate themselves and Corporate Social Responsibility has became one way of doing so.The bad working conditions associated with the textile industry have rised a debate about thebusinesses? Corporate Social Responsibility. The future is heading towards more and morecompanies choosing to take their social responsibility, many of those experiencing this to be anadvandage in the relation with the consumers.
Region Skåne - nätverk utan koppling
I have studied how human networks can affect decision-making and different constellations. The primary purpose is to clarify the possibility to affect the decision to move the infrastructure investments from Region Skåne to Region Västra Götaland. The study starts at the EU-level and continues to the Government and on to the region. Region Skåne is studied especially since it was from there the infrastructure investments were moved.The conclusion is that there is no specific representation in the government that represents regional topics, in spite of the fact that almost 30% of the members of the Parliament come from these regions. There is no discussion between the members that could be considered a networking-activity beneficial for the regions.
Kulturhistoriskt värdefulla textiler i bruk och på museer En jämförande studie av konserveringsåtgärder vid tre textilkonserveringsateljéer i Sverige
Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Konservatorprogrammet15 hpInstitutionen för kulturvårdGöteborgs universitet2014:07.
Bolånetaket : -och dess påverkan på bolånemarknaden
Title: The mortgage limitation and its impact on the mortgage marketLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Mattias Arnkvist and Magnus Vitasp PerssonSupervisor: Lars SteinerDate: 2011 ? MayAim: We have conducted this report to find out what effect the mortgage limitation has had on the mortgage market since its introduction in autumn 2010. The mortgage limitation has both before and after the introduction been a topic of discussion as it affects many and above all makes it diffucult for certain customer groups.Method: This report was written by a qualitative method. The report uses qualitative and quantitative data. The quantitative data we have in the report are printed literature in books, articles and journals as well as data taken from Internet.
Heuristisk Utvärdering av Tidningsställ : Att utvärdera icke-interaktiva gränssnitt
Syftet med projektet är att utveckla heuristiker lämpade för utvärdering av ett tidningsställ samt att testa dessa heuristiker genom att utföra en heuristisk utvärdering på två tidningsställ. Skapandet av nya heuristiker skedde iterativt i olika steg och granskades av utomstående personer under processen. Efter flera omskrivningar testades heuristikerna och deras relevansvärde i ett mindre test av tre försökspersoner. Efter att de nya heuristikerna färdigställts återstod det att utföra en formell heuristisk utvärdering av de båda tidningsställen utifrån de färdigställda heuristikerna. Den heuristiska utvärderingen som utfördes skedde i enlighet med Nielsens metod och även i enlighet med Baker et al.