The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.

ABSTRACTTitle:The town's largest employers, is there a need to exchange?Level:Final assignment for Bachelor Degree in Business AdministrationAuthor:Emmelie Eriksson, Malin StrömSupervisor:Lars EkstrandDate:2012 ? JuneAim:?Gain a deeper understanding of the topic corporate culture?Get an understanding as to how corporate culture influences the daily operations?Possibly be able to help with any concrete to help the investigated company toimprove its corporate cultureMethod:Data collected through both quantitative and qualitative surveys in the form of aquestionnaire answered by 71 people, three interviews with the employees with leading rolesat the investigated company and an observation. The material is analyzed with a hermeneuticsapproach, which means that we have assumed facts and then built our work on trying to findan understanding and to draw our own conclusions based on the perspective that we found.Result & Conclusions:The results of this study show that the company needs to work on itscorporate culture. We have found a few points we would like to improve in the company weexamined. We believe that it is the company's reputation and it begins already in thecompany's own recruitment process it is the main finding from our study.Suggestions for future research:Interesting would be to seek employment with thecompany you want to investigate to see how the whole recruitment process goes on toperform deeper analysis, another idea would be to ask the employees that enjoy to work thereagainst those who does not enjoy to work at the company to find the basic building blocks ofcorporate culture to this particular company.

ABSTRACTTitle:The town's largest employers, is there a need to exchange?Level:Final assignment for Bachelor Degree in Business AdministrationAuthor:Emmelie Eriksson, Malin StrömSupervisor:Lars EkstrandDate:2012 ? JuneAim:?Gain a deeper understanding of the topic corporate culture?Get an understanding as to how corporate culture influences the daily operations?Possibly be able to help with any concrete to help the investigated company toimprove its corporate cultureMethod:Data collected through both quantitative and qualitative surveys in the form of aquestionnaire answered by 71 people, three interviews with the employees with leading rolesat the investigated company and an observation. The material is analyzed with a hermeneuticsapproach, which means that we have assumed facts and then built our work on trying to findan understanding and to draw our own conclusions based on the perspective that we found.Result & Conclusions:The results of this study show that the company needs to work on itscorporate culture. We have found a few points we would like to improve in the company weexamined. We believe that it is the company's reputation and it begins already in thecompany's own recruitment process it is the main finding from our study.Suggestions for future research:Interesting would be to seek employment with thecompany you want to investigate to see how the whole recruitment process goes on toperform deeper analysis, another idea would be to ask the employees that enjoy to work thereagainst those who does not enjoy to work at the company to find the basic building blocks ofcorporate culture to this particular company.

This master thesis concerns the occupational safetyenvironment at Outokompu Stainless, Avesta Work.The study is of a sociotechnical approach wherehumans are involved and interconnected in the samesystem with technology and organisation. In order toreach the corporation?s goal of zero accidents with losttime injury, the work of improving and maintainoccupational safety and health has to regard behaviourand cultural aspects. The aim of this study is todescribe the safety culture at a specific production unitand research what work which has to be done in orderto change and improve the safety culture at AvestaWork.There are several opportunities for improvementpointed out in this paper and here are some mainresults presented. First and foremost, the concern ofsafety among blue-collar is often secondary due toproduction.

We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.

This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

This study examines the nature and possible causes of the changes in the art and artistry of Abdul Rahim Ghafori, an Afghan artist who has migrated to Sweden. The premise of this paper is that over time a person who migrates to another culture will undergo change. In an artist this change should manifest itself in his art and artistry. The study examines this process of change and how it is manifested in the artistry and art of Abdul Rahim Ghafori. The study intends to increase knowledge and understanding of the changes a person undergoes when experiencing a culture change..

The aim with this essay was that on the basis of the care staff?s interpretations study how the unaccompanied refugee children consider cultural differences in the Swedish society and how it influenced the children. The study was carried out through six qualitative interviews with care workers at a municipal group accommodation for unaccompanied refugee children in the south of Sweden. The individual interviews were semi-structured and built on a list of questions with different subjects that were linked to the aim and question formulation for the essay. The analysis was carried out from Lazarus theory about coping and Antonovsky?s theory about ?SOC?, sense of coherence, with focus on the three components, comprehensibility, manageability and meaningfulness.

This text examines the ideological positions, as they appear in texts of central importance, of four Swedish protagonists ? Antipiratbyrån, Konstnärliga och litterära yrkesutövares samarbetsnämnd, Creative Commons i Sverige and Piratbyrån ? in copyright issues. The critical analysis is focusing on three themes ? economy, culture and civic rights and responsibilities ? and poses the questions of how the ideology of the protagonists relates to the changing processes between culture and economy in the society of today, and which interest of classes, understood in Marxist terms, they favour. Before defining the theory and method of the inquiry the authors give their understanding of the changing processes between economy and culture.

China has the world?s largest population and during the last thirty years the country has implemented political and economical changes that have affected China to move towards a more western market economic direction. At first this development was going slow but during the last five years it has increased which today has made China the world?s greatest growing economy. China?s improved cooperation with the world is one reason for this growth which has led to a cumulative of the consumer market.

The purpose of this thesis is to investigate the relationship between space and consumer interaction at WEEKDAY, a contemporary fashion retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer and environment we conducted observations guided by Kenneth Burke?s Pentad.The retail servicescape at WEEKDAY is conceived as a metaphorical stage where drama unfolds, analysing and defining the retail space using Kenneth Burke?s pentad of dramatism. We concentrate on the use of two terms of Burke?s pentad, the scene and the act, almost exclusively as we investigate how the scene stimulates the act.

Small scale internal consumer tests provide a company with a cheap way to get valuable information regarding their products advantages and flaws. Therefore the demand for possibilities to do this kind of test has increased. This report is part of a new sensory project at Unilever. It presents a method for sensory comparison of the company?s own products with the corresponding competitor products.

Title: Social media as a communication tool - A case study on social media influencecorporate cultureLevel: Final assignment for Bachelor degree in Business and EconomicsAuthor: Jessika Klintsbacka & Oskar BergeSupervisor: Pär Vilhelmsson, Ernst Hollander & Maria Fregidou-MalamaDate: 2014-06-13Purpose of Study: The aim of this study is to inquire into Swedish companies internalcommunication, their approach to social media as an internal communications tool, and if itaffects the corporate culture.Method: The study is a multiple case study with a qualitative research design. The study'sinterview questions were designed by a operationalization of based on theory in the areas ofinternal communication, corporate culture and social media. The interviews took place inApril 2014. The interviews were recorded and then analyzed to bring out the similarities anddifferences between the companies.Results & Conclusion: The study shows that Swedish companies corporate cultures haveconnections with internal communication, and implementation of social media as acommunications tool. The study found that connections to companies with a comprehensiveone-way positive consider social media as alternative communication tool to strengthen theunity and community within the company.Suggestion for further research: One of the study's three companies is owner-led and thiscompany showed a high level of corporate culture.

It?s not for nothing the time we live in is often referred to as the age of information. Children and young adults who grow up I today?s society have greater access to facts and opinions than any earlier generations. This also applies to popular culture that during the last couple of decades have taken new expressions that no one could have ever dreamed of and more time goes to the consumption of it via visits to the cinema, television and computers.

This thesis explores the validity of feminist poststructuralist theory in relation to gender and culture. Within the theoretical frame¬work of Judith Butler, combined with insights from the field of post-colonial theory, different perspectives of the dilemma of universalism are discussed. Primary sources for the study are policy documents from the Swedish government, literary texts and newspaper articles. The results show a number of paradoxes which need to be continually and critically kept unsolved. This does not mean an end to feminist engagement in other contexts than one's own but rather the need for theoretical awareness and self reflection.