Sökresultat:
2721 Uppsatser om Consumer culture - Sida 19 av 182
Stridsyxekulturens bebyggelsemönster : En undersökning av samtida utgrävningar i Skåne och hur ett bebyggelsemönster avspeglar sin kultur
The goal with this work is to study the settlement during the Middle Neolithic B. Looking at the settlement pattern of the Battle Axe C culture (BAC) in Scania we might be able to get a picture of how the social structure of the BAC looked like and how it differed from' earlier and later culture groups.. What can a change in settlement tell archaeologists today about this and what problems do archeologist have to take into consideration..
Konsumentbeteende vid köp av färsk fisk : en kvalitativ studie för utveckling av ett produktkoncept hos ICA
Health and convenience trends dominate the food industry and retailing business of today.
The health consciousness is spreading while appealing product attributes concerning taste and
packaging also are increasingly important. At the same time, the competition is growing fierce
in the Swedish market with hard discount formats and niche concepts who also are trying to
provide the market with perishables. Therefore, the pressure to lower prices is increasing
making economies of scale and rationalization progressively more important.
In 2004, ICA launched private label meat packaged in a modified atmosphere. Consequently,
many stores went from in-store cutting-up and packaging to selling centrally packaged and
distributed meat. ICA is now developing a concept with fresh fish in modified atmosphere
packages and needs to increase the knowledge about the market and the consumer.
Gratis pengar? - om sponsring av kultur
The purpose of this master thesis is to study sponsoring of culture. The questions asked are: What are the reasons for sponsoring? What are the advantages of sponsoring? What are the disadvantages of sponsoring? What is the relation between public grants and sponsoring? The thesis is based upon studies of literature and a case study in Malmoe. Malmoe Public Library received about a million SEK over a period of three years from the foundation of Foreningssparbanken Skane. The money finances two projects, one with new books, Nyhetstorget, and one with strengthened information for small companies, Projekt Förstärkt Näringslivsinformation.
Konsumentens dilemma : ekologiskt eller konventionellt?
A majority of Swedish consumers have a positive attitude towards organic production and the
number of organic products on the market is increasing. Despite these positive trends, there
are still relatively few consumers who choose to buy organic produced products. According to
statistics, only 3% of the total sales of food consist of organic products.
The aim with this essay is to understand what is needed, both from the grocery store and the
consumer's point of view, to increase the consumption of organic food.
Information has been collected partly through questionnaire with consumers and partly
through analysis of sales statistics for a selected numbers of products. Then the empirical
material have been analysed in the light of a combination of the Behavioural Perspective
Model (Foxell, 1997) and Kotler's Four P:s (Kotler, 2002).
Consumer's willingness to buy organic products is influenced by a number of different
factors. One important thing is if the grocery store offers a behaviour setting that stimulates
the consumers positive attitude and facilitates their possibilities to collect new information.
Furthermore, the store needs to offer a broad and well-visualised selection of organic
products.
Gröna barn? : En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder
The discussion about organic and fair trade products has been a big issue during the last few years. Despite an extensive knowledge about the environmental problems and a willingness to do something about it, the consumers are not always acting that way. Children do imitate their parents and other adults at an early age, so if the role models do not begin to act, think and dress ethically correct, neither will the children. Three problems have been identified out of the discussion. They relate to the questions of how older school children and parents of younger school children are taking sides regarding the organic/fair trade clothes and how existing trends in the society as well as those in fashion contexts influence their attitudes and consumer behaviour.
Sitter det i v?ggarna? En kvalitativ studie om kultur och jargong p? studentdrivna f?retag ur ett j?mst?lldhetsperspektiv
Women and men's equal, or unequal treatment has long been a topic of conversation and the workplace is a place where the topic has been and continues to be in question. This study examines the jargon and culture within student-run companies in Gothenburg from a gender equality perspective, focusing on female and male perceptions. The study poses the research question: What does the culture and jargon look like in student-run companies in Gothenburg from a gender equality perspective? The choice of method for the study has been qualitative semi-structured interviews, which has been performed on current and former employees from several student-run companies in Gothenburg. The results show, on average, that the jargon and culture are perceived as relatively equal, but that there can be considerable variation across different areas.
Översättning enligt normer : En kommenterad översättning av en IT-text
This thesis is comprised of an annotated translation of an English IT-text into Swedish. The source text is the installation manual for the software SDL Trados Studio 2014 and the thesis also contains a text analysis of the source text. The goal of the translation has been to use norms in the target culture and thus move the translation toward acceptability. The thesis therefore discusses norms based on Toury's (1995) framework.The thesis also contains an empirical study of the translation of three different IT-texts. The study shows that, when it comes to the specific norms investigated in the study, Swedish translations of IT-texts are guided by norms in both the source culture and the target culture..
Cross-Cultural Issues of Online Communication: A Comparison Between Swedish and Chinese Websites
Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot potentiella sponsorer. En ändrad lagstiftning tycks öka intresset för företag att sponsra kultur. För att maximera nyttan av sponsringssamarbetet krävs en utvecklad sponsringsrelation som är ömsesidigt värdeskapande och där parterna uppfyller alla nivåer av kunskapsutbyte. Relationerna inom kultursponsring påverkas mer av kulturinstitutioners storlek än av företags..
Just idag är jag stark : En anarkistisk och intersektionell studie av läktarkultur och politiskt identitetsskapande
This thesis explores the relationship between the Swedish autonomous left and the terrace culture of European football. It has its geographic starting point in Stockholm, Sweden and follows the three larges tStockholm football clubs, AIK, Djurgården and Hammarby, and its supporters. The author has followed the football club Hammarby from the terrace for the entire 2011 football season, and has interviewed six political activists who visit, or used to visit, the terrace. The research context this study is incorporated into centres around the history of, and relationship between, the terrace cultures of AIK, Djurgården and Hammarby. Previous research has also focused on the radical potential of Ultras terrace culture (which is derived from Italian supporter culture) and the terrace culture from an intersectional perspective.
Det kommer aldrig att bli som förr, men det går att leva : En religionspykologisk och kulturell analys av copingstrategier hos drabbade av tsunamikatastrofen i Thailand 2004.
The aim of this paper is to examine the experience of two Swedish women who survived the tsunami catastrophe in Thailand 2004. Through their biographies, Sävstam and Ernsth-Ohlsson have revealed their experiences, before, during and after the tsunami catastrophe. Coping theory is used to explain how they cope with the consequences of the tsunami catastrophe, and how culture affects the coping process. Pargament´s (1997) theories in coping are used to examine this paper. Pargament argues that the coping process is influenced by the culture context of the individual.
Identitet och identitetsskapande bland assyrisk/syrianska ungdomar i Södertälje
The key purpose of this research has been trying to understand, and study how assyrian/syriac youth create their identity under the influence of two or several different cultures. We have also looked upon how different factors such as history, religion, language, family and school play a role in the youths identity development.We have used a qualitative method in our study where we have interviewed six assyrian/syriac youth. Because of their Christian faith the assyrian/syriac group has been forced to migrate from their countries to different parts around the world. In the new countries the group has been forced to create and live in a diasporaculture. The city Södertälje in Sweden has developed to become a metropole for this ethnic group where they have founded a substantial diasporaculture.
Kulturell Globalisering : en litteraturstudie
Today we are living in a time were impulses from other places and cultures constantly grow and the contact over the boundary is getting bigger. We se satellites pictures over the world, we hear about worldwide ecological problems, we learn about other different lifestyles, we cock food that are inspired from the worlds many kitchens, we shop more and we can travel to different parts of the world. My problem was to find out how cultural phenomenon spreads to a greater extent global and how this transference take place, but also be able to se what factors that has a part in the cultural spread.What I found with help from my literature study was that trough improved communication and transports has gained mobility in the world and people can take part off others culture.The world is shrinking and this means that human beings identity is changing and this create a so-called hybrid mixture. Culture is what we human beings create. Culture can be seen as a community phenomenon for the most parts.
Etisk organisationskulturs inverkan på revisionskvalitet i företag
In today's society there is tougher climate both financially and time wise. Accountants working under tight deadlines leading to the compromise between quality and quantity in the audit process and them therefor are being guilty of so-called reduced audit quality, RAQ. Reduced audit quality involves intentional actions designed to somehow reduce the evidence contained in the audit. We examine in this study the impact of time budget pressure (TBP), underreporting of time (URT), ethical organizational culture and charismatic leadership has on the frequency of RAQ.Previous research has already shown that there are clear links between TBP and RAQ, between URT and RAQ and between ethical culture in organizations and audit quality available. Five hypotheses were designed to the study.
Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC
A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.
En conjoint analys av förpackningsattribut.
Abstract
Title: A conjoint analysis of packaging attributes. How can the attributes of a
product?s packaging best look like to attract the consumer?
Authors: Linda Granberg & Helena Niklasson
Supervisor: Jan Svanberg
Department: School of Management, Blekinge Institute of Technology
Course: Bachelor?s thesis in Business Administration, 15 credits
Purpose: The purpose is to find out how visual and technical attributes on
product packaging affects the consumers tendency to want to buy the product.
Method: Conjoint analysis and a quantitative survey.
Results: When developing a package for a food product we?ve reached the
conclusion that it is most important to have clear product information on it.
The consumer wants it to be simple and easy to use, the people under time
pressure seeks product with new technology which can save them time..