Abstract Title: A conjoint analysis of packaging attributes. How can the attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it.

The aim of this paper is to answer three questions about Chuck Palahniuks novel Fight Club. The three questions were chosen because they were widely debated after the release of David Fincher screenplay based on the same book. The questions are: Is the critique on consumerculture offered in Fight Club valid? What does Fight Club say about the relation between man and woman? Can the work be considered fascist? The critique against consumer culture is found valid and not a disguised complaint about the feminization of society. The main female character Marla is vital for Jack as a blueprint for Tyler.

Physical exercise is a trend that continues to grow, especially at the gym, but there are still members that do not use their training card in full. The overall aim of this study was therefore to investigate infrequent member?s experience of their training card. To answer this, focus was on motives to card purchase and perceived opportunities and difficulties of using the training card. The data was collected at IKSU trough a group interview with four managers within the organization, a questionnaire replied by 39 infrequent members and of those 11 individual interviews.

Corporate Social ResponsibilityThis thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities and similarities in their use of CSR. The disseration looks into both variance and resemblance in the use of Corporate Social Responsibility between the companies within the same branch of trade and between the industries.The industries of intrestThe three industries that the study has focus on is consumer, manufacturing and service related industries. Where the consumer industry is classified as companies with direct sales towards private consumers, the physical citizen. The manufacturing industry is classified as companies that manufacture products but that does´nt sell their products directly to the regular consumer.

The purpose of the study was to investigate, using data from the sacerdotal culture, t h espouses of five priests. The main questions were: How does the priestly calling affect thespouse? Do the spouses involve themselves with voluntary work? Do the spouses feel thecongregation have expectations? Do the female and male answers differ?The sacerdotal culture has consisted of several elements. The main element is the priest?scalling for his work.

This paper aims to examine how and to what extent, a transition of Sweden according to the principles of Omställning Sverige (Transition towns Sweden), have the potential to contribute to a society with increased happiness.The paper is based on a qualitative textual analysis of the key texts in the Swedish Transition towns movement, Omställning Sverige. In the first part of the study the most important transition principles of Omställning Sverige were identified. Four key principles emerged: An altered view of economics, a spiritual change, a stronger local community and increased awareness. These transition principles were then analyzed through the lens of the scientific fields position on happiness, followed by a summarizing conclusion.The altered view of economics which Omställning Sverige advocates, where sustainability and quality of life are priorities over economic growth, is even necessary to secure our basic physiological needs. Such an economy has also improved conditions for economic stability, high employment and higher efficiency in the sense of happiness promoted in relationship to how many natural resources are used.

The goal with this work is to study the settlement during the Middle Neolithic B. Looking at the settlement pattern of the Battle Axe C culture (BAC) in Scania we might be able to get a picture of how the social structure of the BAC looked like and how it differed from' earlier and later culture groups.. What can a change in settlement tell archaeologists today about this and what problems do archeologist have to take into consideration..

Because of the mass tourism industry that exploits sensitive locations all over our planet a new kind of tourism came into focus in the 1980?s. This new form of tourism was named ecotourism, and as the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists.

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.

The purpose of this master thesis is to study sponsoring of culture. The questions asked are: What are the reasons for sponsoring? What are the advantages of sponsoring? What are the disadvantages of sponsoring? What is the relation between public grants and sponsoring? The thesis is based upon studies of literature and a case study in Malmoe. Malmoe Public Library received about a million SEK over a period of three years from the foundation of Foreningssparbanken Skane. The money finances two projects, one with new books, Nyhetstorget, and one with strengthened information for small companies, Projekt Förstärkt Näringslivsinformation.

A majority of Swedish consumers have a positive attitude towards organic production and the number of organic products on the market is increasing. Despite these positive trends, there are still relatively few consumers who choose to buy organic produced products. According to statistics, only 3% of the total sales of food consist of organic products. The aim with this essay is to understand what is needed, both from the grocery store and the consumer's point of view, to increase the consumption of organic food. Information has been collected partly through questionnaire with consumers and partly through analysis of sales statistics for a selected numbers of products. Then the empirical material have been analysed in the light of a combination of the Behavioural Perspective Model (Foxell, 1997) and Kotler's Four P:s (Kotler, 2002). Consumer's willingness to buy organic products is influenced by a number of different factors. One important thing is if the grocery store offers a behaviour setting that stimulates the consumers positive attitude and facilitates their possibilities to collect new information. Furthermore, the store needs to offer a broad and well-visualised selection of organic products.

Women and men's equal, or unequal treatment has long been a topic of conversation and the workplace is a place where the topic has been and continues to be in question. This study examines the jargon and culture within student-run companies in Gothenburg from a gender equality perspective, focusing on female and male perceptions. The study poses the research question: What does the culture and jargon look like in student-run companies in Gothenburg from a gender equality perspective? The choice of method for the study has been qualitative semi-structured interviews, which has been performed on current and former employees from several student-run companies in Gothenburg. The results show, on average, that the jargon and culture are perceived as relatively equal, but that there can be considerable variation across different areas.

The aim of this paper is to apply Robert N. Bellahs theory of civil religion, within a Swedish societal context. Bellahs theory was designed in, and influenced by American culture. Therefore, the ?translation? of Bellahs theory does not come without problems.

This thesis is comprised of an annotated translation of an English IT-text into Swedish. The source text is the installation manual for the software SDL Trados Studio 2014 and the thesis also contains a text analysis of the source text. The goal of the translation has been to use norms in the target culture and thus move the translation toward acceptability. The thesis therefore discusses norms based on Toury's (1995) framework.The thesis also contains an empirical study of the translation of three different IT-texts. The study shows that, when it comes to the specific norms investigated in the study, Swedish translations of IT-texts are guided by norms in both the source culture and the target culture..

Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot potentiella sponsorer. En ändrad lagstiftning tycks öka intresset för företag att sponsra kultur. För att maximera nyttan av sponsringssamarbetet krävs en utvecklad sponsringsrelation som är ömsesidigt värdeskapande och där parterna uppfyller alla nivåer av kunskapsutbyte. Relationerna inom kultursponsring påverkas mer av kulturinstitutioners storlek än av företags..