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1224 Uppsatser om Consumer confidence - Sida 47 av 82

Vilka är egentligen i behov av särskilt stöd? : En undersökning om lärares åsikter om arbetet med åtgärdsprogram i ämnet Idrott och hälsa

The purpose of this study was to examine how teachers see the use of action plans for students in need of special support in physical education. The questions used were: What do the teachers consider being the causes for students not reaching the objectives in physical education? What experiences do four teachers have considering the work with action plans for students in need of special support? And, what experiences have one chosen head of school about establishing action plans for students in need of special support?To reach the answers to these questions qualitative interviews were made with four teachers from different schools. The interviews deal with the teachers views on assessment, curriculum, and the work with action plans for students in need of special support.The results show that that the underlying causes for students not reaching their objectives was either lack of participation or difficulties in certain parts of the subject. Despite this, the teachers write very few action plans even though it appears there are students in need of special support.

Varumärke och univetsitet - Varumärkeskapital ur tre målgruppers perspektiv

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.

Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket

A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

Drama i skolan och på fritidshemmet : En kvalitativ undersökning om några pedagogers och elevers uppfattningar om drama

The study aims to examine some teachers' and students' conceptions of drama in schools and in after-school centers. ?Educator? in this study refers to after-school leaders and drama teachers.  The study is limited to three educators and three students at a public school in the Stockholm area. This study considers the following questions: How do educators use drama in schools and in after-school centers? How do students perceive drama in schools and in after-school centers? What importance do educators think that drama has for students?The study draws on the socio-cultural theory on teamwork and social interaction.

Sjuksköterskors uppfattningar om att vårda barn med palliativt vårdbehov och att växla mellan att vårda barn med palliativt och kurativt vårdbehov : - En kvalitativ studie

Caring for children at hospital with palliative care needs arouses different reactions in nurses and depends on what prior knowledge and experience nurses have. To besides shift focus from to care children palliative to care curative is further a strain and an emotional changeover. The aim of this study was to illuminate nurse?sperceptions about caring for children at hospital with palliative care needs, and how they shift focus of care between children with palliative care needs and children with curative care needs. The study has a qualitative approach and data were collected with interviews from two focus groups.

Golvskyltens oanade effekter - En studie om golvskyltens outforskade effekter

Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.

Rätt kvalitet? -En nulägesanalys av byggbranschen

The purpose of this Master?s thesis is to study how university teachers look upon information literacy, what they consider the professional role of the academic librarian and how they value cooperation between the two professions. The methodology is based on qualitative interviews and is inspired by phenomenography. A limited number of qualitative interviews has been carried out in order to describe the attitudes and opinions of the university teachers related to my issue. I have also used the results of two theoreticians, Monica Hansen and Berth Danermark, who have studied cooperation between different professional groups.

Sjuksköterskans bedömning vid telefonrådgivning : En litteraturöversikt

BACKGROUND: A telephone nurse is a nurse that during most of its working time is engaged in healthcare advice via the telephone. The advent of the telephone healthcare advice has probably meant that individuals, who initially wouldn?t have sought help, if they needed to meet healthcare providers face to face, now actually have the confidence to turn to healthcare. For telephone healthcare advice is professional care to identify, assess and advise on individuals? reactions to actual or potential health problems.

Familjehemsvård - En studie om kontakten mellan familjehem och handläggare på socialtjänsten

The aim of this study was to understand the contact between foster homes and social workers, by doing a comparison of the social workers and the foster homes experiences of the cooperation that is between them. We started from three main questions to get an answer to our aim, how the foster homes and the social workers experience the organization of the foster care in the Social Service as an impact of the cooperation, what does the foster homes and the social workers experience as a important fact of a successful placement and finally, how does the foster homes and the social workers experience the supporting and controlling contact that is between them. To get our results we based our study on interviews whit four foster homes and whit four social workers. The analysis was based on one theoretical perspective, Skaus (2007) analytical approach for power and help. As a conclusion we have found out, that the organization of the Social Service has significance for the contact between social workers and foster homes.

Axe Anarchy - En avvikelse från det vanliga : En studie av hur Axe:s varumärkesutvidgning kan påverka Axe:s varumärkesvärde

The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to introduce a new product to the market. At worst, a failed brand extension can damage the brand equity, which Vinjamuri (2008) claims that the brand Axe is currently in danger of doing. This January Axe launched an extention including products for both men and women for the first time and Vinjamuri claims that this can disappoint Axe´s former target group (men between 14 and 27 years old) (Newman, 2012). In this thesis Axe´s brand equity among the extensions target group (men and women, age 14 to 27) in Sweden is studied to find out if the brand extension is likely to affect the brand equity in the target group.

Samma skola, sex olika uppfattningar : En kvalitativ studie om retorikens plats i svenskämnet

The purpose of this study is to examine the teachings of rhetoric?s in schools, more specifically within the Swedish subject; furthermore it examines how Swedish teachers work with rhetoric in the Swedish subject on a practical basis. The study also highlights teachers' approaches to the curriculum for high school. The method I have used to conduct this study, have been to use interviews and inductive ethnography. The teachers whom have been interviewed in my study have similar understandings of what oral presentations actually are, but their idea of what the term rhetoric stands for however differs. Teachers have received similar training in rhetoric; however, they have different experiences within it.

Finansiella rapporters påverkan på aktiekursen : - Ett bidrag till debatten om slopandet av kvartalsrapporter på Stockholmsbörsen.

This study is based on an ongoing debate regarding the Stockholm Stock Exchange, which centers around the possible abolition of quarterly reports. The purpose of this paper is to contribute to this debate by examining how the relationship between financial reports and stock price correlates. The study's methodological approach is based on the Capital Market Research frame-work in which an ERC model and an extended model are used to measure the relationship. Three hypotheses were formed to categorize the direction of the study, these categorizations treats the differences in impact between quarterly and annual reports on stock price, as well as differences in impact as a casual effect of company size and seasonal sensitivity. The results of the study show that quarterly reports have a stronger impact on the share price than annual reports.

Jämförelse av statistiska metoder för rangordning inom sjukvården

There has been an increasing interest for ranking of Swedish health care and a lot of emphasis has been placed on the creation of indicators in order to rank hospital units. However, essays on to what extent the choice of statistical method affects the final result of the ranking of health care units have not been given the same attention. For this particular reason, the main objective of this essay has been to investigate whether the choice of statistical model has a significant impact or not on the final result, by using five different, more or less common, statistical approaches: bar charts (with and without confidence intervals), control charts, logistic regression, multi-level analysis using shrunken residuals. The analyzed material in the essay comprises 24119 patients that all have been prescribed some form of the lipid-reducing medicine statin. According to directives given by Region Skåne, doctors are encouraged to prescribe a particular type of statin medicine, namely Simvastatin, which has been proved to be equally effective, but significantly cheaper than other statin medicines.

Analys av det nordiska kraftnätets påverkan på det svenska elspotpriset.

During the last few years, there has been a lot of debate regarding the price ofelectricity on the Swedish market. According to a recent survey from Sifo, anon-bias governmental institute for consumer research and testing, the priceof electricity is what worries Swedish households the most. An investigationof the eciency of the Nordic power grids inuence on the Swedish spotprice is therefore both relevant and valuable. Three quarters of all electricityproduced in the Nordic region is traded at the Nord Pool Spot power market.This survey examines how much of the variation of the swedish spot pricecan be descried by the variation of the nordic system price and how much iscaused because of ineciencies in the power grid. Primarily, linear regressionwith adjustments for endogeneity and heteroskedasticity has been used in orderto analyze data obtained mainly from Nord Pool Spot and Vattenfall AB.The results show that the variation of the system price can account for all butabout 40% of the variation in the Swedish spot price.

Second Skin - en studie i jeansnördens syn på jeans

Jeansmarknaden idag i Sverige är präglad av hög konkurrens med många olika aktörer somverkar där. De senaste åren har en speciell kundgrupp vuxit fram vilka kallas jeansnördar.Dessa konsumenter och deras syn på jeans är i dagsläget inte kartlagt vilket därförhuvudsyftet med studien. Under studien har vi kommit i kontakt med ett svenskt jeansföretagvid namn Pace Jeans som vi intervjuade och fick därigenom hjälp med att identifiera personersom kunde hjälpa oss att uppnå vårt syfte. Genom att ställa oss frågan hur företaget ser påjeansnörden och hur det här skiljer sig från hur den faktiska konsumenten är. Huvudfrågan fördenna studie är vem jeansnörden är och hur denne ser på jeans.

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