Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

The aim of this qualitative study was to explore which inner conceptions about the abused older women the professional social workers had and how they experienced the enconter of an abused old woman in an intimate partner relation. The theoretical background is social construction by Berger and Luckmann. This theory was uset to analyze the transcribed interviews. This study is based on nine interviews with five professionals in social services, three volunteers from the voluntary sector and one social worker who worked in a community based support group for abused older women. The result of this study shows that older women were often abused, by a relative they were dependent on, in their home.

At Kungliga Biblioteket in Stockholm you can find over 40 000 letters sent to Selma Lagerlöf. Many of her readers wrote and asked for her help, and the letters show that she helped a lot of people with money as well as with writing advice. People from all over the world asked her for money to be able to study, to finish their written works, or just to get through the day. Others want her to read their texts and poems, because they wish to hear her opinion or wonder if she can put in a good word for them at some publisher. This essay illuminates the question why so many people had this confidence in Selma Lagerlöf.

This paper aims to examine how, and if, music is being used integrated in other subjects thanmusic in school. The study is based on qualitative interviews and I haveinterviewed fourteachers, regardless of whether they use music a lot or not.The questions the study is basedon are if there might be a connection between theteachers' own feelings for music andwhether they use music inschool or not, how music is being used and does the use of musicgive any effects?The result of this study shows that there can be a connection between the teachers ownsfeelings for music and the fact if they use music when they teach or not. One of the teachersI?ve interviewed had bad music experiences and didnot use music in her teaching.

This paper aims to examine how, and if, music is being used integrated in other subjects thanmusic in school. The study is based on qualitative interviews and I haveinterviewed fourteachers, regardless of whether they use music a lot or not.The questions the study is basedon are if there might be a connection between theteachers' own feelings for music andwhether they use music inschool or not, how music is being used and does the use of musicgive any effects?The result of this study shows that there can be a connection between the teachers ownsfeelings for music and the fact if they use music when they teach or not. One of the teachersI?ve interviewed had bad music experiences and didnot use music in her teaching.

Background: All the students in the University College of Södertörn in Sweden who are studying to become a teacher, are attending practice education.Purpose: The purpose of this qualitative study was to illuminate and analyze how the students experienced their practice education. My intent was to investigate if the students by their experiences have been affected in their own self-esteem.Method: This is a qualitative study that has been responded by 60 teacher students. The students attended in an internet- survey that included ten different questions.Result: The result of the interviews shows that the self-esteem has been affected, mostly in a positive way.Conclusion: The most common reason that affected the student self-esteem depended on how their supervisor has been treating them during their practice.

This empirical study aims to determine whether Linnaeus University's formation in 2010 and subsequent reorganization has affected the employees' perceived motivation and job satisfaction.A combined approach was used in which both quantitative and qualitative questions were asked in the survey form. 101 survey responses is the basis for the analysis and these have been associated with SDT-theory in order to draw further conclusions.The study shows that among the respondents, there is a frustration that is possibly related to the two organizational changes. They feel that they have lost confidence in management as a result of not being part of decision making. The study also conveys a very fragmented picture, members of the organization perceive that they have very different possibilities to peform well, participate and have clear goals to work towards..

The concept of IT has developed into ICT (Information- and Communication Technology) over the years. ICT has an increasing impact in society and the Swedish curriculum (Lpo 94) highlights the importance of school to convey lasting knowledge that constitutes the general frame of reference that everyone in society is in need of. The purpose of this study was to find out how teachers perceive and use ICT in secondary school and discover the teachers? vision concerning ICT.The used approach for the study is a qualitative research with a basis of interviews. Four interviews are made with teachers from the early years of secondary school, at two different schools.

The purpose of my study is to investigate teachers? opinions about learning difficulties in mathematics.I have read relevant literature on this subject. I have conducted interviews with seven class teachers, one special-needs teacher, a psychologist and one special-needs teachers who specifically worked with investigations concerning pupils with difficulties in mathematics.The result of my study shows that learning difficulties in mathematics can/might be prevented if children in pre-school are introduced to mathematics as early as possible. This should be done in a delightful way in their daily activities and while there are playing. I didn?t find any complete method to help children with mathematics difficulties in compulsory school.

This paper aims to examine how, and if, music is being used integrated in other subjects thanmusic in school. The study is based on qualitative interviews and I haveinterviewed fourteachers, regardless of whether they use music a lot or not.The questions the study is basedon are if there might be a connection between theteachers' own feelings for music andwhether they use music inschool or not, how music is being used and does the use of musicgive any effects?The result of this study shows that there can be a connection between the teachers ownsfeelings for music and the fact if they use music when they teach or not. One of the teachersI?ve interviewed had bad music experiences and didnot use music in her teaching.

This degree project is a study of graphics profiling with a practical application on IUC Dalarna.The competition between companies is getting harder and harder. Competing goods and services hasa tendency to be more and more equal to each other in respect of quality and value. The customer choosesthe Company with a high reputation and confidence. This is one of the reasons why a companyshould strengthen their company profile. The graphic profile is an important part of the company profileand it gives positive signals to the company spirit and customers.The degree project contains a guide to graphics profiling.

This essay analyzes the scripts of the swedish plays Jösses flickor! Befrielsen är nära (Jeez girls! Liberation is at hand) from 1974 and Jösses flickor ? återkomsten (Jeez girls ? the return) from 2006. The analysis is done within the theoretical framework of political and feministic theatre. The essay also includes a discourse analysis of the reviews that were written about the plays and the debates that followed.The result shows that the feministic discourse has changed primarily in two ways. In the 1970's there was a large confidence in the collective, in the 2000's focus has shifted to the individual and tointersectional perspectives.

In the early 1990?s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how such actions might affect the business and even society.The first chapter examines how the public sector and especially health care, is financed and managed. We also explore what it means to be exposed to competition and find that there are many different ways of exposing the public sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers.

Syftet med uppsatsen var att kartlägga vilka faktorer som konsumenter prioriterar när de väljer hotell.De respondenter som besvarade enkätundersökningen var författarnas vänner på community-sajten Facebook. Detta gjorde att urvalet blev snedvridet och den största ålderskategorin var 20-29 år. Vi tycker att detta gjorde studien mer intressant då vi har fått fram tydliga resultat kring vad denna åldersgrupp tycker är viktigt.Respondenterna i åldersgruppen 20-29 år tycker att Plats, Pris och Personer var de tre viktigaste faktorerna som de prioriterade vid val av hotell..