Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

Background                      European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well.Purpose                              The purpose of this study is to (in step 1) analyze how two smaller Swedish football clubs build their brand and work with their marketing communication. In step 2, the purpose is to create a model of how these clubs may work to develop their brand and marketing communication.Method                              With a qualitative approach, the authors of this paper have analyzed text and documents as well as performed two in-depth interviews.Findings                             Both clubs lack a well-developed strategy regarding their work with their brand and marketing communication. However, there are in both cases factors that, if developed correctly, could help build a stronger brand and better the marketing communication.

Places like nightclubs or pubs are frequently visited in order to find partners for love, sex and relationships. This study examins behavioral patterns and trends among young adults in these environments. A computer-based questionnaire has been implemented on entertainment establishments - two studentclubs, one youth club and three nightclubs - in Malmoe and Lund in southern Sweden. The emprical material contains at most 149 answers, and at least 109. Sex, love and relationships are less important than expected, but are still some of few big reasons for visiting nightclubs.

In a time of economic turmoil and financial crisis profitability matters rise higher and higher on company agendas. Many companies are pressured to find profitability to avoid layoffs or even bankruptcy. Profitability essentially depends on the margin on the product or service sold and the costs associated with selling these products or services and hence these areas are of vital importance if companies are to improve profitability. Previous research has focused, for the most part, on product profitability while customer profitability has received less attention. This study is based on a case study of a Swedish publishing house and aims to investigate how the company?s Cost-to-Serve varies between its distribution channels.

In the early 1990?s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how such actions might affect the business and even society.The first chapter examines how the public sector and especially health care, is financed and managed. We also explore what it means to be exposed to competition and find that there are many different ways of exposing the public sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers.

The purpose of this Master thesis is to examine and describe dog breeders? information activities. Questions posed in this study are:? What are the information needs of dog breeders?? How does the dog breeder seek and use information?? How can the relationship between serious leisure and information activities be described?The theoretical framework consists of the sociologist Robert A Stebbins? theory about serious leisure. The study is based on a qualitative methodology.

Syftet med uppsatsen var att kartlägga vilka faktorer som konsumenter prioriterar när de väljer hotell.De respondenter som besvarade enkätundersökningen var författarnas vänner på community-sajten Facebook. Detta gjorde att urvalet blev snedvridet och den största ålderskategorin var 20-29 år. Vi tycker att detta gjorde studien mer intressant då vi har fått fram tydliga resultat kring vad denna åldersgrupp tycker är viktigt.Respondenterna i åldersgruppen 20-29 år tycker att Plats, Pris och Personer var de tre viktigaste faktorerna som de prioriterade vid val av hotell..

The purpose of this bachelor essay is to describe and analyze budgeting in nonprofit organizations. To do that, we used a qualitative method and accomplished seven interviews in four different football clubs. Our idea is to create understanding by combine theory and empiric, and therefore we have an abductive research strategy.The subject of this essay is very topical in view of the recently emerging trend that Allsvenska football clubs are paying increasing deficit. This can have a major impact on the progress and must be stopped. The first step is to make a more realistic budget.The conclusions drawn from this essay suggest that it is not how the budget per se, but how to work from the planned budget that affects what results you gets in the end.

Bakgrund: Det senaste decenniet har allt fler stormarknader och lågprisbutiker öppnat vilket har lett till att de mindre livsmedelsbutikerna blivit utsatta för större konkurrens. Parallellt med att stormarknaderna tagit marknadsandelar i dagligvarubranschen har även större fokus riktats mot ökat samarbete och informationsdelning i försörjningskedjan, så kallat Supply Chain Management (SCM). Inom dagligvarubranschen har Efficient Consumer Response (ECR) utvecklas ur samma idéer som SCM men med fokus på livsmedel och dess försörjningskedjor. I grund och botten handlar ECR om företagens gemensamma arbete för att integrera verksamheter, minska kostnader samt producera största möjliga nytta för slutkonsumenten. Med tanke på den ökade konkurrensen i dagligvaruhandeln samt det faktum att det finns ont om tidigare forskning om små och medelstora företag (SME:s) relaterat till SCM/ECR, är det intressant att undersöka hur dessa företag påverkas av samarbetet.

The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the opportunities are many, the increased consumption has also brought consequences. The increase in consumption contributes, among other things, to quantities of deliveries and returns as well as increased waste, all of which results in environmental destruction. The issue of sustainability is very topical today and is influenced by almost everything today. In connection with the markets changing, the consumers' behaviors and expectations also change.

Syftet med den här uppsatsen är att ta reda på vilka faktorer och risker som påverkar köpbeslutet för en konsument gällande en ny innovativ produkt. Uppsatsen kan på så sätt bidra med kunskap och förståelse för företag som vill utveckla den här typen av produkter. Studiens inriktning och syfte togs fram i samarbete med textilföretaget FOV Fabrics. Med utgångspunkt ur syftet och problemet genomfördes en enkätundersökning som kompletterades med semi-strukturerade intervjuer med fyra av enkätrespondenterna. Resultatet av enkätundersökningen analyserades och jämfördes med resultatet av intervjuerna.

Climate change has become an increasingly topical subject. Recently debate on how our food affects the environment has flared. It has been shown that how the food we eat is grown and transported could be one the bigger contributors to the emission of carbon dioxide into the atmosphere. The aim of this study is to see how consumer?s choices of vegetables affect release of carbon dioxide. The results show that emissions of carbon dioxide can be lowered by consuming vegetables that have been grown on open land. Vegetables that have to be grown in heated greenhouses in Sweden should perhaps be exchanged for such that have been grown in unheated greenhouses in southern Europe, even though the transport distance is significant. .

This thesis has enlightened how consumer behavior is when buying clothes via the Internet and the problems and difficulties that could face the companies. This study was conducted through interviews with people that have bought clothes through the Internet, traditional catalogues and real stores. The conclusions showed that the Internet is as suitable as traditional catalogues for buying clothes. Another dimension were put to the aspect of availability to a virtual mall in the design of the catalogues. Finally, it is in the best of the e-business companies interest to study how e-catalogues should be structured and designed for the consumers..

2005 hade Sverige 600 000 ideellt arbetande idrottsledare. Trots detta stora antal idrottsledare upplever många idrottsföreningar att intresset för att vara ideell ledare har sjunkit de senaste åren.Tidigare forskning föreslår att nya ledare bäst rekryteras inom grupper av tidigare klubbmedlemmar eller genom föräldrarna till idrottsutövarna. Stöd till ledarna föreslås av flera forskare för att de ska fortsätta att trivas.Idrottsföreningarna är en pedagogisk arena och undersökningar visar att idrottande barndricker mindre alkohol samt att idrotten är en viktig mötesplats där barn fostras i demokrati och möten med andra människor.Syftet med denna uppsats har varit att beskriva framgångsfaktorer för ideellt ledarskap inom föreningsidrotten i Gästrikland. En kvantitativ undersökning i form av webbenkäter har genomförts för att finna struktur i det data som insamlas. Undersökningen innefattar 230 ideella idrottsledare.