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1886 Uppsatser om Consumer behaviour - Sida 57 av 126

Är dagens studenter morgondagens företagare? : En studie om studenters attityd till företagande

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Gerillareklam - överraskande effektivt: En jämförelse mellan gerillareklam och traditionell reklam

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

Vikten av att målgruppsanpassa butiksatmosfären: en studie om atmosfärens påverkan på konsumenter i modebranschen

Research in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if behavior and attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.

Mätning av axiella magnetiska läckflöden i vattenkraftsgeneratorer

This thesis describes a method of measuring axial magnetic leakage flux in an operational hydropower generator. Axial magnetic leakage flux is the magnetic flux at the ends of a rotating generator, which goes through the stator parallel to the rotor axis. This flux can cause circulating currents in the stator iron, giving rise to losses, and can in the worst case overheat a generator, causing it to melt down. To measure the axial flux, and how it affects the generator temperature, a measurement system was constructed on behalf of Vattenfall. The system consists of search coil sensors and a signal-processing unit with amplifiers and active filtering.  To confirm the behaviour of the axial leakage flux and the functionality of the measurement system, a test installation was made.

Minskande andelar kraftfoder i foderstaten under betesperioden : effekt på mjölkavkastning och betesbeteende hos mjölkkor

Feed costs constitute a large part of the expenses of dairy farmers. Pasture is a high quality feed with a low cost. However, feeding with concentrates has been shown to enhance milk yield (Leaver, 1985; Bargo et al., 2003; Stockdale, 2004). The purpose with this study was to investigate how milk yield and milk composition were affected as the concentrate proportion in the diet decreased. Pasture behaviour was examined to see if the different concentrate levels affected the time cows spent grazing and ruminating.

Fichtelius-affären och public service-ideologin

With this master thesis I wanted to find out whether Erik Fichtelius, an SVT employee, interview project with prime minister Göran Persson is acceptable according to the public service ideology. In order to do that I used Swedish newspaper articles to analyse the so called Fichtelius affair. I also gathered material on SVT and the public service ideology. The master thesis is based on sociologist Manuel Castells theories on mass media and television as presented in the Information Age. Castells claims that in our time different areas, such as politics and television, are melting together.

Marknadsföring av konst via Internet : Artotekets förutsättningar att lyckas på marknaden

Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company?s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company?s etc.

Mode, platser och varumärken : En studie om betydelsen av försäljningsplatser för modeföretag och deras varumärken

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Metoder som stöd vid livsstilsförändringar hos patienter med typ-2 diabetes

Syfte: Syftet med litteraturstudien var att söka evidens för metoder som kan stödja patienter med typ-2 diabetes till livsstilsförändringar. Metod: En litteraturstudie, som innehåller 16 kvantitativa och kvalitativa vetenskapliga artiklar, som var publicerade mellan 2000-2010. Databasen som användes var Cinahl och sökmotorn Elin@Dalarna. Sökorden som använts var: diabetes type 2, type 2 diabetes, lifestyle changes, patient education, empowerment, health behaviour och self-management. Resultat: I resultaten kom uppsatsförfattarna fram till olika kategorier som visar olika åtgärder till livsstilsförändringar.

Transformativt ledarskap - en förutsättning för produktivt teamklimat och egeneffektivitet?

In the faster growing pace of changes and competition in the global economy, factors promoting group effectiveness are of interest. How do components of leadershipstyle, especially transformational, team climate and selfefficacy correlate? To answer this question 3 questionnaires regarding leadershipstyle (MLQ), team climate (TCI-Short) and selfefficacy (self developed) were distributed to employees of a Swedish installation company (108 participants). Moderate positive correlations were found between climate and selfefficacy and between varying elements of leadership and selfefficacy. The leadership behaviour Contingent Reward correlated moderately with all climate dimensions and strongly with selfefficay.

Vilka stereotypier finns hos brunbjörn (Ursus arctos), lodjur (Lynx lynx) och varg (Canis lupus) i djurpark och vilka berikningar finns? : förslag och rekommendationer om berikningar utifrån djurens beteendeekologi

The purpose of this work was that with the help of a literature review have a single document with information on how the various species: brown bear (Ursus arctos), lynx (Lynx lynx) and the wolf (Canis lupus) living in the wild. The aim was also to show which stereotypic behaviours these different species have in zoos and the enrichments that is already being used and to make suggestions and recommendations on enrichment based on animal behaviour ecology. In zoos, some species thrive well while others have propositions to propagating problems, poor health and stereotypic behaviors. The brown bear, lynx and wolf, live both in the wild and in zoos in Sweden. As these animals have different ways of living in the wild, it is important to accommodate to each species, the way they are kept in zoos in accordance with their behavioural ecology.Brown bears are omnivorous and solitary living species with large energy needs so that they spend most of their day to actively feeding but also rest.

Elevers attityder, kunskaper och beteenden : inom kunskapsområdet konsumtion och ekonomi i Hem- och konsumentkunskap

SammanfattningKonsumtion och ekonomi är områden som på olika sätt påverkar människors liv. Forskning visar att värderingar, identiteter och idéer grundas på konsumtion. Syftet med denna studie var att undersöka elevernas attityder, kunskaper och beteenden inom konsumtion och ekonomi som är ett kunskapsområde inom ämnet hem- och konsumentkunskap. Författaren var även intresserad av att undersöka om det fanns skillnader mellan två skolor bland elever i årskurs nio som skiljer sig åt vad gäller upptagningsområde och skolans geografiska läge. 153 enkäter delades ut och resultatet analyserades med dataprogrammet IBM Statistics Version 20 (SPSS 2010).

Fängslande ord Om genusgörande i BUP-socionomers psykosociala utredningar

The purpose of this study was to examine how girls and boys are described by social workersin psycho-social assessments in child and adolescent psychiatry. The questions at issue wereif girls and boys are described in different ways and if gender related patterns could be found.The study was both qualitative and quantitative. I used textual analysis as a method anddiscourse analysis as theory.Results: Sexes were generally described differently. Girls are depicted from how they are andhow they look and boys are described by what they do and their behaviour. The mother isdescribed as the person who is most responsible for children of both sexes.

Distributionsstrukturer för FMCG-varor : - en intervjustudie

Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen kan vara avgörande för ett företags lönsamhet och konkurrensförmåga.

Hur hanterar E-handelsföretag inom Business to Consumer returflödet?

Att handla på Internet har blivit mycket populärt. Allt fler företag öppnar handelsportaler på Internet där konsumenten kan köpa företagets produkter. I och med att kunden inte kan se produkten i verkligenheten, utan bara som en bild på Internet, händer det att kunden blir missnöjd med produkten och väljer att returnera den. Produkter som säljs på Internet har en tendens att returneras i högre grad än andra produkter som säljs på traditionellt sätt. När det gäller betalningen av produkterna har konsumenterna många olika betalningssätt att välja bland.

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