Self-destructive behaviour is a more and more occurring phenomenon in today?s society and there are mostly young girls who are affected by this behaviour. There are different explanations to why the phenomenon appears. The purpose of this research essay is to give a literature overview of the phenomenon of self-harming behaviour of young girls. Two research questions have been used to study this phenomenon; How can groups of friends contribute to reinforce an identity with the self-destructive behaviour among young girls? How can Internet contributes to reinforce an identity with the self- estructive behaviour among young girls? For the analysis this research essay uses the social constructive theoretical perspective.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.

The aim of this paper is to define the perceived consumer values that physical record stores create in order to compete with other distribution technologies. A qualitative method has been used, based on interviews with managers of three records stores in Stockholm. Interviews with their customers have been conducted also. The content has been analyzed with passable theories and the two sources have been compared when adequate.The conclusion of the study is that the physical record stores create many different consumer values, and that many of these are hard to transfer to other distribution technologies. One of the most important values for the consumer is that the personnel have a broad knowledge about music.

By tradition horses are weaned at an age of 5-6 months. This study illuminates weaned foals misdirected suckling behaviour, which means that they try to suckle another foal. Since no information about this issue is presented, we decided to perform a behaviour study on weaned foals. The misdirected suckling behaviour was studied on a group with 7 foals, with both fillies and colts. In the group the weaning age varied between 147 days and 215 days, and the first time we observed them, they had been separated from the mares for 12 days.

The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly understood. Positive health effects are what set a functional food product apart from traditional food stuffs of the same type.

The thesis concerns itself with studying the effects private brands has on the consumer?s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study?s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. The study concludes that both the utilitarian and the hedonic consumer decide what to buy before entering the store, whereby a low degree of needs arise in the store.

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

Information regarding cows grazing behaviour and time spent grazing can be of great interest to dairy farmers, since this information can indicate how well suited the pasture is to the cows. Feed intake at pasture is however challenging to measure. Automated systems for monitoring the behaviour of cows within dairy production have become increasingly important and relatively common. The aim of this study was to validate an activity measuring device (HOBO® G Logger Pendant Data Logger, USA), a triaxial accelerometer that registers the cow?s head positions during grazing, in order to see if cows? grazing behaviour on pasture could be distinguished from their non grazing behaviour.

It becomes more important to consider different behaviour traits in the selection for dairy cows to be suitable in the production systems of today. The purpose of this investigation was to study the genetic background to behavioural traits and the heritabilities for temperament, rank order, aggressiveness, feeding behaviour and for learning behaviour. Moreover, the genetic correlations to other traits were studied. To be included in a breeding programme a trait needs to have enough genetic variation, a moderate to high heritability or to be correlated to another measurable trait. Behaviour is a quantitative trait affected by many genes and the environment.

The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of Technology in Luleå. Our findings suggest that the following factors are the most commonly cited reasons for deciding to complete the purchase: trust, perceived risk, price, convenience, design of the website and experience. The following factors are the most commonly cited rea-sons for deciding not to complete the purchase: trust, perceived risk, price and the design of the website.

Similarities in earlier research between leadership styles and communication forms were found, partly concerning relations and partly concerning work assignments. Our approach was based on the notion that there could be a correlation between the manager2019s choice of communication mode (informal/formal) and leadership style i.e. Relation-Oriented Behaviour Leadership style/Task-Oriented Behaviour Leadership style. A gender perspective was used in the research. The method was quantitative with a questionnaire to women managers (N=78) in the private and the public sectors.

The main purpose of this study was to examine, and illustrate, highschool social workers experiences of pupils with self-injurious behaviour. Self-injurious behaviour in this study refer to individuals who harm them-selves, with physical injury as consequence, without purpose to commit suicide. A qualitativ method was used and five highschool social workers, in the south of Sweden, were interviewed.The main questions were:- What kind of experiences have highschool welfare officers of pupils with self-injurious behaviour?- What view, and personal opinion have the welfare officers at the problem, and how do this affect them in their work with these pupils.The school social workers experiences of pupils with self- injurious behaviour, were for instance that the pupils often feel ashemed over their behaviour and that they often have lowe self-esteem. The social workers seemed to imagine the behaviour as a copingstrategy.It turned out that the social workers personality and their personal opinion regarding self-injurious behaviour, were of great importance in their work with these pupils..

This literature study investigates the natural behaviour of the cat and handling of cats in the clinic. A presentation of tactile, olfactory, visual and acoustic communication is given. The reproductive behaviour of the cat is explained and the development of kittens is described. The study highlights hunting behaviour, territory structures and social life of cats. The report also includes practical instructions to how the environment and handling of cats in clinics can be improved..