Campaign websites are a growing Internet based type of advertising, dependent upon the advertisement being actively pursued by consumers. The popularity of campaign websites stands in sharp contrast to the increasing advertising boredom among consumers often discussed in both public media and academic contexts. Despite the increasing importance of this kind of communication, little academic research has been conducted on the subject. The purpose of this thesis is to investigate the value of campaign websites for advertisers and consumers. Through a quantitative web based field study combined with an exhaustive qualitative study, we can draw conclusions concerning campaign websites and contribute with a theoretical framework for this type of advertising.

The store manager can make great benefits of having an eye on how the staff works towards the customer, because the personnel is an important tool when competing with other stores. This paper is focusing on the part that relates to the staff in the store, which is one of the key tools in the competition for customers after the customer made it to the store. Many stores have guidelines which the staff should follow when they meet with customers. If the staff is too tightly controlled by these guidelines, customers can perceive the first encounter with the staff as artificial and as if the genuine friendliness does not exist. It is important that the staff looks at the individual customer and treat every customer in a personal way and that the staff can see the customer?s needs.

According to the national curriculum guidelines for elementary school, preschool and after-school 2011, (i.e. Lgr11), the Swedish school is based on a democratic foundation. Schools should prepare students to develop an understanding and acceptance of cultural diversity not only in the society as a whole but also how this should be reflected in the morals and ethics between us. The purpose of this study was to describe how teachers in multicultural schools perceptions and experiences on teaching pupils with diverse immigrant origin, and how they apply these cultural expression in practice.In particular, I focus on four teachers in multicultural schools and how they reason about applying cultural expressions that are transmitted at these schools and by them. Explicitly, I review how from policy documents and their own personal pedagogic are reflected in the actual teaching.

Vocational rehabilitation is an ongoing issue that directly or indirectly affects everyone at a workplace. In recent years, laws and rules have changed. The 1st July 2008 changes were made in the General Insurance Act (SFS 1962:381). These changes have meant that there is now a so-called rehabilitation chain.  The rehabilitation chain contains time frames for when sick people will have their ability to work tested against their normal work or to other jobs. If a person is considered having enough capacity to be able to work he or she will lose their entitlement to sick pay.The aim of our study is to investigate managers? perceptions of the new rehabilitation chain, with a focus on vocational rehabilitation of long-term sick to get them back to work.The method used was qualitative and data collection was done through nine semi-structured interviews.

Uppsatsens syfte a?r att underso?ka och analysera vilket inflytande belo?ningssystem i form av moneta?ra och icke-moneta?ra belo?ningar har pa? ansta?lldas motivation na?r det ga?ller arbetsuppgifter som karakta?riseras av ho?g respektive la?g komplexitet. Det teoretiska ramverket besta?r av fem delar som behandlar belo?ningssystem, arbetskomplexitet och tre arbetsmotivationsteorier; Herzbergs tva?faktorteori, Self-Determination Theory och Job Characteristics Model. Fo?r att underso?ka problemformuleringen gjordes en tva?fallstudie besta?ende av enka?tunderso?kningar och semi-strukturerade intervjuer pa? respektive fallfo?retag.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

This study deals with the concept of ?integration?. Starting from the concept of reality as socially and linguistically constructed, it is an attempt to see how lingual constructions and perceptions affect the official structures of society and vice versa. The main purpose is to compare the different meanings integration has in a sociological context and in a political one. Further, the purpose is to see how the relationship between the sociological and political concepts affects the integrational work in the Swedish County Administrative Boards, and which consequences these effects might have.

Omvårdnaden av lidande och döende patienter och att stötta närstående är en av de svåraste uppgifter sjuksköterskan möter i sitt arbete. Det ter sig viktigt att som sjuksköterska inneha vetenskaplig kunskap och kännedom om hur cancerpatienter bör bli bemötta i ett palliativt skede samt hur på bästa möjliga sätt en relation kan byggas upp. Syftet med föreliggande litteraturstudie var att undersöka sjuksköterskors bemötande gentemot cancerpatienter i ett palliativt skede och relationen dem emellan, både ur sjuksköterskors- och patienters synsätt. Metod: Efter vetenskaplig granskning av artiklar valdes åtta ut för analys och utgjorde underlag till litteraturstudien. Resultat: Ur sjuksköterskornas perspektiv kunde följande kategorier utläsas: sjuksköterskors förståelse för hela patientens livssituation, behov och värderingar/kommunikation och samarbete/skapa livskvalitet och välbefinnande för patienter/sjuksköterskors attityd till palliativ vård och döende patienter.

Studiens syfte är att undersöka tonåringars upplevelser av att leva med diabetes och vilka problem de stöter på i vardagen. Tonårstiden är en omtumlande period då förvandlingen från att vara barn till att bli vuxen sker. Att samtidigt anpassa livet efter en kronisk sjukdom som innebär strikta regler och regelbunden vardag gällande mat och medicinering är påfrestande. En litteraturstudie har gjorts för att sammanställa forskning på området. Artiklarna hämtades i databaserna Cinhal och Medline.

I möten mellan människor sker samspelet på ett kommunikativt plan där den professionella förhållningen innebär att bemöta och inte bara att möta en annan person. Polisens bemötande har stor betydelse för hur ett brottsoffer bearbetar upplevelsen av brottet hon upplevt. Syftet med studien var att undersöka och beskriva polisens uppfattningar av bemötande av brottsoffer, utifrån deras personliga erfarenheter av att vara brottsoffer. Studien genomfördes med en fenomenografisk forskningsansats och kvalitativa forskningsintervjuer av sex poliser. I en fenomenografisk studie är avsikten att försöka hitta variationen i och kategorisera människors erfarenheter i det tilltänkta undersökningsområdet.

Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

The aim of this paper is to examine the actualities of Information Practicefor single women whose parentage has been made possible through assistedreproduction, which places these parents in a norm-breaking position.Study issues related to parents? perceptions of information needs areinvestigated, as is the process of information retrieval and library usageas well as the obstacles and opportunities facing parents in search ofinformation related to their own family constellation. To this end, theoriesby Tom Wilson, Reijo Savolainen and Elfreda A. Chatman have been usedas a model of selection. Empirical data have been gathered from interviewswith eight single women, whose parentage has been made possible throughartificial insemination or IVF with sperm from an open or anonymousdonor.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.

In today?s school in Sweden the assignment of community encompasses mediated values and education of democracy as well of single subject matters. What does it mean then, that teachers have a certain kind of idea of democracy, and what implications may biology have for the assignment of community? In upper secondary school there are quite many courses in biology with a national curriculum, and findings show that students of teaching perceive or think of biology as helping to promote the dual-purpose of teaching. In this study, the author of the paper has interviewed four future teachers of upper secondary school with biology as one of their main subjects.