AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.

Fetma bland barn är ett globalt växande problem och hälsokonsekvenserna av övervikt är de flesta medvetna om. I familjer med överviktiga barn har föräldrarna ett ansvar i att motivera till goda kostvanor och fysisk aktivitet för att skapa goda förutsättningar för en hälsosam vikt. För att vårdpersonal skall kunna hjälpa familjen till goda vanor behövs kunskap om hur föräldrarna upplever situationen och insatserna bör starta redan i tidig barndom eftersom behandlingen då är mer effektiv. Syftet är att belysa föräldrars erfarenheter av att ha överviktiga barn. För att kunna studera området ur olika perspektiv är litteraturstudiens analys baserad på primärkällor i form av publicerade kvalitativa och kvantitativa vetenskapliga artiklar.

The purpose of this bachelor?s thesis is to examine how public librarians and people engaged in sports associations think of the possibility of collaboration between their organizations regarding children and youth and furthermore how they think this collaboration and collaboration in general would or should be practiced. This is done in the light of the increasing necessity of collaboration in today?s information society as well as the view that reading and sports could make a good match. Focus is placed on the libraries? perspective and also on the respondents? perceptions and thoughts.

In this thesis, I have discussed which (herbacious) perennials that are sold most in the county of Norrbotten in the upper north of Sweden. Also discussed are the factors considering overwintering and factors that affect the chances of survival. The reason to the subject is that I m born and raised in Norrbotten and throughout the years I ve wondered why so many of the perennial flowerbeds look so similar. The purpose of the thesis is to give another approach to the composition of the garden by explaining some of the factors that controls the survival of plants. The information is gathered partly through interviews with plantshop personnel and partly by a literature study. The results of the interviews reveal that tradition and hardiness is the major reasons to the consumer s choice.

Studien syfte var att undersöka och beskriva skilda uppfattningar av konflikter mellanbarn och dess hantering i förskolan hos förskollärare. Studien är en kvalitativ studiemed en fenomenografisk ansats som bygger på intervjuer av ett antal förskollärare.De frågeställningar som låg till grund för studien var: Hur ser förskollärare påkonflikter mellan barn i förskolan? På vilket sätt hanteras återkommande konflikter? Påvilket sätt kan förskolläraren få stöd i sitt sätt att hantera konflikter?Det framgår av resultatet att förskollärare i studien har erfarenheter av konfliktereftersom de möter dem dagligen på förskolan. Dessa erfarenheter ligger till grund förhur de agerar i sin yrkesroll. De ser gärna att barnen själva hanterar konflikter ochagerar när de anser att behovet finns.

Denna kandidatuppsats är skriven i syfte att analysera hur väl företaget ONOFF i Södertälje informerar sina kunder om deras konsumentköprättigheter och hur missnöje vid okunskap kan förebyggas. Uppsatsens problemformulering är därmed hur väl informerar företag sina kunder och hur de kan klara av diskussionen med kunder om deras rättigheter enligt konsumentköplagen.Genom enkätundersökning mättes kundernas kunskaper om konsumentköplagen samtidigt som ONOFFs chef intervjuades för att få information om hur ONOFF informerar sina kunder om deras rättigheter. Dessutom undersöktes informationskällor från ONOFF som broschyrer och deras hemsida.Genom undersökningen har det framkommit att kunder inte alls är speciellt medvetna om vilka rättigheter de har. Personalen utbildas för att kunna informera korrekt men informationskällorna är inte fullständiga och kunder verkar inte angelägna att vilja ta emot juridiska kunskaper. Genom bland annat använda sig av teorier om Word of mouth och Customer delight kan ONOFF eventuellt minska missnöje..

The aim of the study was to investigate nurses? perception about patients? participation in medicine treatment and how to make the patient participate. A qualitative method was used and six nurses were interviewed. The nurses? perceptions of patients? participation in medicine treatment were characterized especially by patients having good knowledge about their medicines.

This study sought to explore the juvenile crime prevention in Sweden which for the purpose of this report is seen as efforts towards preventing youth criminality and all forms of anti social behaviour by young people.In the study, interviews with six social workers working directly or indirectly with young offenders were conducted. The interview results were analyzed and subjected to transnational comparison with the practice in Kenya. The report explores existing literature on situational crime prevention, restorative justice, the link between drugs and crime, attachment to parents, peers and involvement in convectional activities, gender differences in criminality, partnerships in crime prevention and the juvenile justice system. It uses control, strain, feminist and social disorganization theories to explain the causes of delinquency, analyzes the perceptions of social workers and discusses what works in juvenile crime prevention. The report identifies the causes of delinquency in Kenya and in Sweden as well as the prevention programs that social workers perceive as effective in addressing youth crime.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Konsumenters attityder till livsmedel och olika aspekter av livsmedelssäkerhet undersöktes i en intervjustudie i Upplands län, i vilken olika frågor kring attityder till livsmedel med fokus på livsmedelssäkerhet ingick. Resultatet visade att det absolut viktigaste för konsumenter när de väljer varor är att livsmedlet smakar gott, då samtliga respondenter uppgav att detta var viktigt. Att konsumenter oroar sig mer för toxiska restsubstanser såsom läkemedelsrester och bekämpningsmedelsrester än för livsmedelsburen smitta framkom, liksom att få uppfattar sitt eget hem som en plats där man kan bli matförgiftad, trots att tidigare studier visat att en stor andel av matförgiftningsfall smittas i sitt hem. Oroande stora andelar av konsumenterna kunde tänka sig att äta olika livsmedel med förhöjd risk att drabbas av matförgiftning såsom otillräckligt upphettad kyckling, och ett flertal enkla men viktiga hygienåtgärder för att undvika korskontaminering uppfattas inte av konsumenterna som viktiga att utföra, vilket kan leda till onödigt många matförgiftningsfall. Djurvälfärd och livsmedelssäkerhet är beroende av varandra och aktuellt arbete visar att svenska konsumenter anser att djurvälfärd är viktigt..

Welfare is every person's right. To create conditions for a good welfare it requires coordinated strategic interventions at national and local level. Efforts must be politically supported to be able to strengthen public health. Local welfare management is a measure used to control and monitor public health. The purpose of this study was to investigate local actors perceptions of collaboration in strategic public health efforts with local welfare management in a municipality in central Sweden.

It has become increasingly important for businesses today to create a strong customer loyalty tie between their brand and their customers. In most markets today a lot of companies fight for market share and loyal customers. The increased uses of Internet and Internet commerce have made it possible for companies to create relationships with their customers through their websites. The Internet has also opened up new ways for customers to quickly and easily price compare products on price comparison websites. This means that customers have become more price conscious which has lead firms to fall into a price war with the competitors. The purpose of this paper is to examine brand loyalty in the consumer electronics market and go into detail on how web shop role affects the creation of loyalty to companies that are either a shop or do not have an online store. To examine this, a survey was made online and an interview was made with the President on Salesoogle Niklas Rasmusson. The questions and the interview of the questionnaire focused on confidence in online commerce and physical stores.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

I have done a study to see what perceptions held by two principals and four teachers, if adult behavior and attitudes towards each other will affect the climate between the students and put it in relation to the fundamental values of work and policy documents. I have also examined how they describe their work environment in their daily work and how they work to combat bullying.I have used qualitative interviews as a method to get answers to my questions. The interviews took place at two different schools, in which I interviewed a headmaster and two teachers at both schools. What emerged during the interviews were compiled and processed with aid based on previous research and theories which focus is in a social constructionist approach.The results as it shows in my study highlights a consensus among the interviewees that the personnel group working atmosphere affects the climate between the students and that there is a good understanding of the impact they have. The study also shows that the experience of their work climate affects by how the communication between management and staff looks likes and how many resources there are in the form of personnel.

As companies exert themselves to find new ways of achieving market dominance and stronger brands, the phenomenon co-branding has become increasingly popular. By cooperation between two different firms the combined effects can result in synergies not only on the balance sheet, but even through softer values such as Brand recognition, equity and larger market share. Recently the fashion company H&M launched a collection together with the esteemed fashion designer Karl Lagerfeld. The objective of this paper is to examine the effects the collaboration had on consumer?s attitudes towards the two brands.