The aim of this study was trough qualitative interviews with teachers and counsellors in Swedish schools, to study their experiences and perceptions of non suicidal self-injury (NSSI) in adolescents. During the study three teachers and three counsellors who worked in four different schools were conducted. The theoretical approach that was used is Michael Polanyis theory tacit knowledge. The outcome of the study was that schools did not seem to talk about NSSI as a problem and the teachers knowledge about it had come from own experiences meeting adolescents whit NSSI. The interviewed teachers and counsellors felt it hard to define NSSI, they mainly referred it to someone who cut themselves.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

Inför årets riksdagsval så förekommer det en debatt där Sveriges två största politiska partier anklagas för att ha övergivit sina ideologiska värdegrund. Den rådande perceptionen är att detta har ledat till att de två partierna, Socialdemokraterna och Moderaterna, befinner sig närmare varandra än tidigare. Undersökningens syfte är att klargöra huruvida denna perceptions stämmer eller ej. Detta görs genom en idéanalys av de två partiernas idépolitik där partiprogram utgör material. Materialet ska klassificeras utefter olika idealtyper för att på så sätt kunna placera in partiernas idépolitiska position.

The purpose of this study is to investigate how two elementary schools work with Swedish and Swedish as a second language through four teachers thoughts and perceptions. My issues are: How do the teachers perceive the Swedish classes in the school, and how do they perceive that they are conducting it? Which examples of material for teaching do the teachers show me and how do they use it in each school? Do the work with Swedish and Swedish as a second language in the multi-ethnic school and the more mono-ethnic school differ according to how the teachers perceive they are conducting it? Do the teachers think that the equivalent education that is part of the curriculums values and mission always is maintained and why/why not? My study is performed from a sociocultural perspective. My conclusions are that the teachers from the multi-ethnic school are more aware of how to work with Swedish or Swedish as a second language regardless of the students ethnic or national origins. Some aspects of how the teachers work with Swedish are equal with each others, but there are differences to.

The purpose of the study is to examine eight individuals? experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

The purpose of this study explains the relationship between corporate governance and the auditor's role in Swedish family firms with the definitions micro, small and medium sized enterprises (SMEs) and how this relationship is affected by the firms strategy. The study is based on a survey sent out to 3000 Swedish SMEs, of which 280 responses from family firms could be used. Our findings showed that the auditor in the family firms didn?t have a specific role or contributed added value to the firm, and that the strategy didn?t affect the outcome. Furthermore, we found correlation between the perceptions of the auditor's role and added value depending on the family firms type of corporate governance.

In this essay i present a study on political learning of a minority ethnicity whose political history in the institutional form began in 1993. The ethnicity in question is the Sami?s and in 1993 the Sami Parliament was established. The establishment of the Sami parliament radically changed the preconditions for political work. Sami politics came to be pursued in an organized manner in the form of a public authority and democratically elected units.

Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012.

Gestaltteoretikern Rudolf Arnheims arbete är inflytelserikt inom visuella medier. Denna undersökning prövar om gestaltteorier applicerade på en bilds komposition påverkar val av navigering, som i en spelmiljö.Frågeställningen är vilka korrelationer man kan finna mellan en abstrakt bilds ?visuella viktfördelning? och en deltagares val mellan vänster och höger, och hur detta kan användas vid utformning av bildkomposition för design av navigering inom spelmiljöer, samt hur denna korrelation kan se ut för olika bildgestaltningar och varför.Undersökningen gjordes med bilder presenterade för deltagare i en enkät. Bilderna var konstruerade med visuell vikt som huvudsaklig faktor.Resultatet tyder på att gestatlteoretiska teorier som helhet påverkar sannolikheten för en deltagare att välja en riktning över en annan, speciellt i denna undersökning med betoning på hur blickens avläsning av bilden rör sig genom det som Arnheim beskriver som bildens gömda struktur..

Background: Internet is a new phenomenon; small companies have only used Internet a couple of years. Internet created a lot of new possibilities for the companies. Internet is a new marketing and communication channel for the company. Purpose: The purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate a better understanding of the application of Internet in small companies.

Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a postponed launch of a mobile phone, a mineral water and a music album is used to investigate customer reactions. The respondents exposed to the postponed launch showed a higher value of reactance. This reactance affects the attitude, purchase intention and perceived quality of the product in a negative way.

The purpose of this study is to examine what view librarians have on reading promotion for adults, in particular reading circles, and in which way earlier experiences, education and competence form this view. To what extent, if any, do perceptions of professional identity influence the interest to carry out some kind of reading circles for adults?Our study is based on qualitative interviews with librarians, both those in charge of reading circles in libraries and those who are not. As theoretical starting point we have used Andrew Abbott's work on theory of professions and Jofrid Karner Smidt's thesis on literary preferences and different kinds of mediation of literature. For our analysis we will also use earlier studies on the subject to place our study in a wider context.Our conclusions show that the librarians in our study have an ambivalent view on their profession and professional identity.

This is a non-traditional examination paper written after three years of studies at Malmö University and the Kaospilot Program. It is written in Swedish and in the spring of 2009. It describes a non-linear project based on a process-orientated theory called Theory-U by Otto C. Scharmer (2009). The project aims to investigate the changing conditions of Stage Theatre and deals with non-linearity as phenomena.

The purpose of this paper is to examine the effect that price has on quality expectations and customer satisfaction and how price fits into a customer satisfaction model. An experiment in which participants are subject to scenarios of a high or low quality flight are used to test the hypotheses. The analysis shows that perceived quality has a bigger impact on satisfaction than price. Furthermore, price and quality do not affect customer satisfaction independently of each other. The importance of value compared to quality changes whether the actor is a high or low price actor.