Talperceptionstest har skapats för att få information om hur en person kan uppfatta ochdiskriminera mellan språkljud. HöraTal Test 1.1 är ett omfattande analytiskt datorbaserattalperceptionstest. Testet är anpassat för icke läskunniga barn från fyra års ålder. Det ärframtaget för barn med hörselnedsättning och/eller cochleaimplantat men kan ävenanvändas för barn med neurologisk skada, specifik språkstörning och/eller annatförstaspråk än svenska. Huvudsyftet med studien är att ta fram ett referensmaterial för hurnormalhörande barn med normal språkutveckling i åldern 4;0 till och med 5;11 årpresterar på HöraTal Test.

Study objectives:Examine ambulance personnel?s perceptions of skills / training and knowledge with regards to the existing mechanical / manual compressions and frequency of training during a work shift. Do ambulance personnel think that mechanical compressions increase survival? Are there concerns that the device could damage the patient?Design: A cross-sectional study, quantitative approach with qualitative elements was conducted.Methods:Questionnaire form, which was answered by 44 ambulance personnel in an ambulance organisation in Sweden. Participants were on a scale of 1-5 to select how they agree with the claims of the study form and also submit their own comments.

The purpose of this study is to develop a general understanding of the areas of alliances and service quality as well as their relation to each other, through a consumer perception. Further, to discover more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality.The thesis is based on qualitative study using a critical incident technique to explore the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance.

Today in Sweden, apples are mostly cultivated for direct consumption, i.e. dessert apples. Apple breeding aims at developing cultivars with new and improved qualities in order to meet the demands of different target groups and to increase the interest in apples on the market. Different target groups have different views on the qualities of an apple. The consumer, for instance, wants an apple that is tasty and beautiful, while the grower, in addition, wants an apple cultivar that is healthy, has good winter hardiness and a predictable, annual productivity.

ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.

Psykologisk forskning visar på att unga medarbetare, den så kallade Millennialgenerationen, efterfrågar en annan typ av ledarskap än deras äldre föregångare. Syftet med studien var att undersöka unga medarbetares föreställningar om transformativt ledarskap samt i vilken utsträckning dessa föreställningar motiverar dem i arbetet. Hypotes: Transformativt ledarskap är gynnsamt för unga vuxnas motivation på arbetsplatsen jämfört med andra ledarstilar så som laissez-faire och transaktionellt ledarskap. Undersökningsmetoden som använts var en webbaserad enkätdesign med 28 deltagare i åldrarna 20-38. Resultatet stödjer studiens syfte och hypotes, det transformativa ledarskapet var det som motiverade unga vuxna mest på arbetsplatser.

Introduction: Sleep is necessary for human survival. Difficulty sleeping occurs in about one in four adult person in Sweden, insomnia in every ten. There are several reasons for difficulty sleeping, where stress is one of the most common. The quality of life and health are affected negatively. Treatment with proven efficacy against insomnia is not only sleep medication, but also cognitive behavioral therapy, CBT.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

Purpose: The purpose of this thesis is to investigate whether abnormal stock returns could be identified as a result of a layoff announcement during weak economy.Method: An event study methodology.Theory: Efficient market hypothesis, signal theory.Empirical results: Quantitative data from observations of stock prices in thirty two companies listed on the Nasdaq OMX Stockholm, in the period 2008 -2012.Conclusion: The results indicate that the market reaction was negative because there were negative abnormal returns on the Stockholm Stock Exchange during the period 2008-2012 in connection with the layoff announcements. The market reaction was milder when staff reductions were carried out as a result of a restructuring and stronger when staff reductions were carried out as part of a cost reduction program.The layoff announcements elicited different market reactions depending on the company's industry affiliation. The most negative reaction was in the Healthcare industry. Negative abnormal returns were lower in industries Industrials, Consumer Services and Consumer Goods. There were no abnormal returns for shares of companies in the industry Financials.

The average length of life is increasing in the western world, hence the older population is growing. A common health problem among the elderly is malnutrition. Malnutrition causes decreased body strength and is associated with an amplified risk of infections, depression, fractures and increased mortality. The health care system is therefore faced with the challenge to prevent malnutrition among the growing population of elderly. This could be done by providing nutritious foods developed to meet the specific needs of elderly. The overall objective of this project was to test a healthy energy dense drink based on oats targeted for the elderly consumers as a strategy to prevent malnutrition among elderly.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

Shoplifting is a serious problem due to the fact that about 2 % of a retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried out at a retailer in the beauty industry in Sweden both in stores where the selection of perfumes have been displayed behind glass and in stores in which they have been displayed with open access.

Endocrine disruptive chemicals (EDCs) are found in many everyday products and can cause adverse effects on human health. Small children are particularly sensitive to EDCs and they are also exposed to them in a greater extent than adults. Despite this, EDCs are only banned in a few toys and childcare products. There are many sources of exposure and if no steps are taken to reduce the incidence of EDCs we may face an increasing number of people diagnosed with obesity, diabetes type 2 or various types of cancer.The Swedish Government has set a number of environmental objectives, one of which is calleda non-toxic environment. The Swedish Chemicals Agency was instructed to produce and conduct a national action plan to achieve this goal.

Background: The studies analyzed have shown among other things that ageism appears to be an overlooked category in intersectionality studies, elderly is offered care in worse conditions than non-elderly and stereotypes restrict elderlys social space to act. The gray tsunami is approaching but studies show that large gaps separate different agegroups. Aims: The study discuss how scientists reason about ageism towards elderly in a social science discussion. Method: A literature review was conducted in which fifteen articles were analyzed. The database used, is the librariescatalog Summon, at Malmö University. The articles was compiled in themes to give dilated clarity in ageisms complexity towards elderly. The results are being discussed on the basis of terror management theory, gerotranscendence and social identitity theory. Results: Elderlys relation to society's expectations about aging can affect a self/body-dualism, a split.

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.