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3554 Uppsatser om Consumer Influence - Sida 65 av 237
Du är vad du inreder - En kvantitativ studie om inredning i bostadsannonsers påverkan på köpintresse
The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.
Despotism och erotik: kvinnan och religion i Montesquieus Persiska brev
This study aims to investigate how, in Montesquieu?s Persian Letters (1721), religion and religious structures are presented to influence women?s position in French society.In Persian Letters Montesquieu presents a dogmatic religious life, which proceed from a literal interpretation of the bible. Such a reading raises critical questions concerning the nature of women, and subsequently places man over woman. Persian Letters show how this male dominance gets institutionalized in marriage. The religious life depicted is also distinguished by a non-genuine religious conviction and by acts which take on a simulation form.
Elevers attityder, kunskaper och beteenden : inom kunskapsområdet konsumtion och ekonomi i Hem- och konsumentkunskap
SammanfattningKonsumtion och ekonomi är områden som på olika sätt påverkar människors liv. Forskning visar att värderingar, identiteter och idéer grundas på konsumtion. Syftet med denna studie var att undersöka elevernas attityder, kunskaper och beteenden inom konsumtion och ekonomi som är ett kunskapsområde inom ämnet hem- och konsumentkunskap. Författaren var även intresserad av att undersöka om det fanns skillnader mellan två skolor bland elever i årskurs nio som skiljer sig åt vad gäller upptagningsområde och skolans geografiska läge. 153 enkäter delades ut och resultatet analyserades med dataprogrammet IBM Statistics Version 20 (SPSS 2010).
Distributionsstrukturer för FMCG-varor : - en intervjustudie
Inom logistiken finns det ett antal frågeställningar, där struktur är ett viktigt område. Strukturfrågorna berör bland annat distributionen, exempelvis om en färdig produkt ska lagras eller skickas direkt till kund samt hur själva transporten ska gå till. Distributionsstrukturen syftar till att överbrygga de gap som uppstår mellan producerande företag och konsumenterna av deras produkter. Distributionen är i vissa fall mer komplex än företaget i sig, där beslutsfattandet kan handla om vilka delar som ska outsourcas och vilka externa aktörer som ska samarbetas med. Val gällande distributionen kan vara avgörande för ett företags lönsamhet och konkurrensförmåga.
Miljöns betydelse för musikelevers musikintresse - en studie av uppfattningar hos musikklasselever och deras föräldrar
Title: The impact of environment on music students' commitment to music - a study of attitudes among music students and their parents. The purpose of this essay is to illustrate the importance of environmental influence on childrens' musical interests and factors inspiring children to play instruments and sing. The parents' opinions, regarding the extent of the effect of the environment on the musical interest of their child, are compared in the text, with the childrens' own opinions in this matter. I conducted the survey in two music classes in Malmö. I used a questionnaire, where all students participated and I also conducted qualitative interviews with four students and their parents.
Postmodernismens sublima objekt : En fallstudie om postmodernistisk teori i svensk historiografi
The main aim of the thesis is, first, to present a theoretical and methodological perspective for the study of postmodern theory in historiography; second, to discuss and evaluate earlier research on the subject; and third, to show that historians must be more self-reflexive about their explicit as well as implicit theoretical and philosphical premises. My theoretical and methodological inspiration comes mainly from three directions: first, the discourse analytic theory propagated by the political theorists Ernesto Laclau and Chantal Mouffe; second, concepts from Lacanian psychoanalysis as propagated by the Slovenian philosopher Slavoj Zizek; and, finally, the later Ludwig Wittgensteins theory of language.Using this perspective a minor case study is made based on five dissertations in history at Lund University from 1999 to 2006 as source material. This in order to indicate a strong influence of postmodern theory in Swedish historiography. It is further argued that it is legitimate to speak of one postmodernism, not in spite, but because of the fact that postmodernism is a semantically highly paradoxical, contradictory and unstable phenomenon. The main results of the analysis can be summarized as follows: (i) earlier research on the subject is simplified and unreflected and must be abandoned, because (ii) postmodernism seen as a discursive whole, i.e.
Hur hanterar E-handelsföretag inom Business to Consumer returflödet?
Att handla på Internet har blivit mycket populärt. Allt fler företag öppnar handelsportaler på Internet där konsumenten kan köpa företagets produkter. I och med att kunden inte kan se produkten i verkligenheten, utan bara som en bild på Internet, händer det att kunden blir missnöjd med produkten och väljer att returnera den. Produkter som säljs på Internet har en tendens att returneras i högre grad än andra produkter som säljs på traditionellt sätt. När det gäller betalningen av produkterna har konsumenterna många olika betalningssätt att välja bland.
Vikten av kunskap för återvinning : En analys av Gästrike Återvinnares attitydundersökning
This study is intended to increase the understanding of the impact of knowledge on recycling levels. The investigation will furthermore look for other factors in the inquiry that influence the recycling level. I?m also going to try and develop a model for what influences the recycling level according to the basis of the investigation..
Att fånga konsumentens blick, uppmärksamhet och plånbok: tv-reklam i dagligvarubutik
Forskning visar att 65 procent av konsumenternas köpbeslut av dagligvaror fattas i butikerna. Denna studie syftade till att studera konsumenters medvetenhet om tv-reklam i dagligvarubutik, hur deras köpbeteende påverkas, och i vilken grad kognitiva och perceptuella faktorer inverkar på om tv-reklam medvetet uppfattas av konsumenten eller inte. Endast fyra av 120 konsumenter upptäckte den tv-skärm som de stått intill och ingen mindes vad tv-skärmen visat, en stark indikation på att konsumentens uppmärksamhet kan vara mycket svårfångad. Huruvida visad reklamfilm var försedd med ljud och prisuppgift eller inte tycktes inte ha någon effekt på konsumenternas medvetenhet och ingen försäljningseffekt kunde påvisas men generella slutsatser kräver ytterligare forskning. Fortsatt forskning kan även undersöka konsumentens mottaglighet för tv-reklam på olika platser i butiken..
Det smarta kapitalet : En studie av nyetablerade IT-företags syn på relationen till sitt riskkapitalbolag
Background: The growth of the venture capital industry has given birth to new relations between investors and entrepreneurial firms. Venture capital firms are by definition investors serving as an active partner which implies a deeper relation between investors and entrepreneurs than has been the case previously. This new situation leads to a number of questions. Do venture capitalists really act as active partners with a long term interest in the venture? Do they add any value besides capital? How important is their influence in the portfolio company's decision making process? Purpose: The purpose of this study is to give a deeper understanding of the relation between venture capital firms and IT companies in the start-up phase.
"It's about empowering the family": en deskriptiv studie med komparativa inslag om familjerådslag i Helsingborg, Höör och Belfast
In August 2007 we went to New Zealand for a placement at Child Youth and Family Services. There our interest in Family Group Conferences (FGC) took off. FGC is not near as common in Sweden as in New Zealand. Therefore the purpose of this study was to examine how the Social Services in Helsingborg and Höör in Sweden and Belfast in Northern Ireland work with FGC. We had the privilege to go to Belfast in Northern Ireland as part of the project Insight Europe.
Försvenskningen av Skåne, 1658-1720 : I danska och svenska populärhistoriska framställningar från 1920 - tal till 2010 - tal. Historiesyn, nationalism och vetenskap
The title of this study is: The Swedish assimilation of Scania during the period 1658-1720 - In descriptions of Danish and Swedish popular historians` during 20th century to current view. View of history, nationalism and science . The study concerns the Swedish, after the conquest of Scania 1658, attempts to induce feelings of Swedish nationality to the people in former Danish province of Scania 1658-1720. The goal of this study was to analyze 20th century and present Swedish and Danish historians? descriptions of the Swedish and Danish treatment of the native Scania population. The aim was further to describe this historians` view of native rebellious group called ?snapphanar? and which measures were taken to assimilate the Scanian population to Swedish realm.
Barn och föräldrar i den sociala barnavården : då och nu
The social policy defines what is social problems. There is no clear scientific explanation to why children fare badly and unity in what constitutes a bad parenthood that leads to deficiency of care (Sundell&Egelund 2000). The society's values are fickle and influences what to be defined as social problems. In the prevailing period, the discourse produces the social norm (Claezon 2004).The aim with this study was to examine which children that fare badly and attitudes about it the good and the insufficient parenthood between 1921-1923 and 1997-2007. The survey was a qualitative file study in witch we studied child welfare.
Engelska lånord i svenskan - Tendenser i ungdomars bruk av engelska lånord
The content of this essay examines high school students? tendencies when it comes to English word use in the Swedish language. 92 students in the first and second grade were handed an inquiry for them fill out. The results and the following discussion are based on the answers? from this inquiry.
En experimentell studie av vulkaniseringstidens och vulkaniseringshastighetens påverkan av värmeväxlarpackningar
A two-factor design of experiments done on GGAB for the identification of two selected factors influence on the length of the scattering of heat exchanger gaskets. The work consists of four parts: study, choice of survey method, the performance of investigation and analysis of the results. Chosen factors on the study are considered to be the most effecting of the length distribution of seals during the production of GGAB. The study is the first of its kind both in GGAB and in the rubber industry and has an experimental nature..