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3554 Uppsatser om Consumer Influence - Sida 26 av 237
Korridorsliv : En kvalitativ studie om förhållandena i studentkorridorer
This thesis is dealing with how students living in a student corridor experience the circumstances in their corridor. The aim is through interviews with students living in the corridors get a inside look at their situations. I want to examine how changed conditions of life, new meetings and new experiences will influence their personalities. How are the students living in the corridors affected by conflicts and how do they protect themselves from the influence of the rest of the group living there? In addition to that I want to know what they think is important prioritises throughout their student time, like if there are anything important that a student should take time to do beside the studies.
Olikheter mellan den norska och svenska klädmarknaden - en studie av Lindex
In today?s fashion market there are a great number of actors that offer a huge selection ofproducts. The fashion world today covers the whole world and a result of this, the competitionamong fashion companies are enormous, leading to a tough climate for companies in today?sfashion industry. There is an overproduction of goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices.
Sticka ut är silver, passa in är guld: - och fyra andra medaljer i det svenska moderacet
The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In light of these facts, the value of creating tools that help companies and professionals active within this industry becomes evident. Much research has been focused on creating a more thorough understanding of its underlying logics and its main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated.
Förpackningsdesign Inom Ett Exklusivt Segment
The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.
Delaktighet och inflytande i samhället, en verklighet för ungdomar? : En studie om ungdomars hinder och möjligheter till delaktighet och inflytande
The purpose of this study is to examine how adolescents can participate and have influence in the society, by making obstacles and opportunities that are considered central for their possibilities to power visible. National and international research indicates that adolescents opportunities to participation and influence are limited by the structures of society. A qualitative method was chosen, in which group interviews were made with 14 youths in development areas in Örebro. Theories are presented which constitute tools for analysis of the obtained results and has been chosen based on power- and participation perspective. An analytical model has been used to illuminate what kind of participation adolescents have in different parts of the society, where the concepts from the theoretical perspectives, power and participation are inserted.
Standardisering och anpassning - En studie av Volvos marknadsföring i Europa
Syfte: Huvudsyftet med uppsatsen är att redogöra för ett internationellt företags marknadsföringsstrategi på den europeiska marknaden, i det här fallet Volvos, sett ur ett standardiserings- och anpassningsperspektiv. Metod: Vi har genomfört en litteraturstudie för att få en teoretisk grund för arbetet. Därefter utfördes en empirisk studie av Volvo med hjälp av intervjuer med anställda på företaget samt med nyckelpersoner på reklam- och mediabyråer. Vid analysen av Volvos marknadsföring har vi även använt oss av reklamfilmer och annat material från företaget. Resultatet från den empiriska studien sattes i relation till de aktuella teorierna.
Argument för grönska : ur människans hälso- och upplevelseperspektiv
This essay examines what some of the Swedish authorities? argument are for vegetation, what their grounds are for the arguments and why vegetation is important for the human health and experience. I have examined publications and reports from 6 different authorities on state- , regional and communal level. The authorities which publications I have studied are Boverket, Naturvårdsverket, Folkhälsoinstitutet, Miljödepartementet, Länsstyrelsen Skåne och Malmö Kommun. The publications has been analyzed by different themes; Children and young peoples influence of vegetation, Elderly and sick?s influence of vegetation, Human health, wellbeing and experience of vegetation, Vegetation at work, The influence of vegetation on stress and The effect of vegetation in the city.
Bloggares inflytande på varumärkens image
The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.
?Ibland rolig & Ibland tråkig? : En studie om elevers syn på matematikundervisning i grundskolans senare år
The purpose with this study is to gain understanding about student´s view of mathematical education, in the later years of nine-year compulsory school, and the motivation factors that can be identified when student´s gives opportunity to express their own thoughts due to the mathematical education. From experiences we have gained during the practical part of our teachers education we got the impression that student´s think that the mathematical education is boring and uninteresting. Through qualitative methods such as survey and discussions in focus group we have analyzed student´s views of mathematical education and pointed out witch motivation factors that are expressed when student´s gives opportunity to influence over their own education. The results are shown from the answers and comments that student´s gave, during the survey and focus group, and is divided into two main parts, both with focus on motivation ?Mathematics and motivation? and ?Student´s influence and motivation? and also a summery part ?Motivated for mathematical education when the student is given influence over the education?. The study showed that student´s wants to have more difference in the work methods that are used in their mathematical education such as problem solving, games, more work in groups and pairs and more use of IT. In conclusion the study also gives suggestions to other studies that can be made in the same genre as this study in the way that IT can be used in mathematical education and how student´s interest can be used in the education to gain more motivated student´s..
Intressemakt - Relationen mellan stat och intresseorganisationer i demokratiteoretisk belysning
Which general outlines are preferable in the relation between organizations and government? From normative theory and method I throw light upon this question by defining and comparing two different democratic standpoints. The substantial democratic standpoint focuses on political effectiveness and the procedural democratic standpoint focuses on equal representation. The normative discussion aims at comparing how well the different standpoints function in political praxis. Since the ambition is to discuss concrete praxis I have also chosen to analyse an extensive case of interest influence in Swedish politics empirically.
Utrikesbevakning : ? påverkar media agerandet i internationella kriser?
AbstractTitle: Foreign news coverage. Does the media influence the action in international crises? (Utrikesbevakning. Påverkar media agerandet i internationella kriser?)Number of pages: 39Author: Charlotta AndréssonTutor: Professor Lowe HedmanCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala University.Date of submission: 2007-01-03, autumn term of 2006Purpose/AimThe purpose of the essay is partly to examine if foreign news coverage influence the political agenda setting and the incentives of the public?s willingness to give charity for humanitarian crises.
Vård efter behov, eller?
The aim of the study was to examine how social workers investigate and assess addiction cases whether gender matters or not. The following questions were asked in the study;
? Does the gender of the client influence whether a case is opened after the first meeting at the Addiction Unit?
? Do social workers consider there is a difference in handling an addiction treatment investigation when the client is a man or a woman?
? Do divergences exist in the assessment and the final decision process when the case concerns a man or a woman?
The study is based on the qualitative method. The material is gathered from semi-structured interviews with social workers. Their job tasks include assessment and evaluation of addiction cases.
SIRA-skolan i Betlehem -En fallstudie
This essay is derived from a case study about the SIRA school in Betlehem. SIRA is classified as a special education school with financial support from the Swedish International Relief Association. SIRA acts to provide support for children with reading and writing difficulties in their daily school work.The study's aim to describe the context for SIRA's specialized educational activity. The formulated questions should provide answers to which factors that influence SIRA's work, its goals, development, and the distinguished pedagogical approach.During the research comprehensive interviews were conducted with parties which can influence the way schools operate and provide the necessary support for students. Factors that influence the school's operation are analyzed from a ecological development perspective created by Urie Bronfenbrenner. The theory advocates that a student's development and interaction mainly comes from participating in activities, social roles and relations.This constant process of mutual adaptation between the developing individual and its surrounding environment is to be defined as its own entity. The result shows that SIRA's practice a special educational operation with focus on an approach which strengthens the student's identity and communicational skills..
Skillnader i konsumentbeteende mellan försäljningskanaler
In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.
Barnens budget : En studie av Växjö kommuns projekt i demokratisk skolning
Young people?s political influence has been surveyed, studied and discussed several times in Sweden during the last decade. There is a fear among the politicians that the young people are not interested in politics, especially not in party politics. On the other hand there is, among the youngsters a feeling of invisibility, not being seen or heard or for that sake respected. There are a lot of formal possibilities for young people?s political influence, but there are not as many real possibilities or situations to actually practice these possibilities.