The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Denna rapport är en konsumentundersökning rörande skivförpackningar. Syftet med undersökning är att ta reda på vad konsumenter har för attityd, tankar och känslor kring olika slags skivförpackningar. Förändringar i människors köpbeteende och den ökad miljömedvetenhet i samhället gör det intressant att undersöka om detta även påverkar konsumenters syn på skivförpackningar. Undersökningen genomfördes genom att tre olika fokusgrupper träffades för att diskutera fyra olika skivförpackningar. I en öppen diskussion fick respondenterna redogöra för sina attityder, tankar och känslor kring skivförpackningar, därefter fick deltagarna svara på mer styrda frågor kring förpackningar och förpackningars miljöpåverkan. I forskningsresultaten framgår det att de flesta respondenter har en positiv attityd till Digipack, som enligt dem har de bästa produktattributen.

Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.

One of the main goals in this study is to investigate how young children's identity formation and social relationships are depicted by today's consumer society.  In order to reach the goals of the study I also concentrated myself on questions regarding the reflection of symbolic aspects consumption in younger children's interaction and preschool-teachers' ideas about how and in what ways children's consumption patterns are created and developed nowadays. In order to answer the presented research questions I used the theoretical arguments of researchers in the field of pedagogy Gert Biesta in connection with the ideas and concepts of the consumer society characteristics developed by the sociologist Zygmunt Bauman.The thesis' methodological approach consists of a combination of semi-structured interviews with teachers and observations of children's interaction, which contributed to a systematic investigation of the thesis' problem area and served as a tool for obtaining answers to the research questions.The results demonstrate that consumption occupies a lot of space in young children's lives, which means that it greatly affects their social relationships today. Both consumption and knowledge of the known brands prove to be the child's path to the desired community on the one hand, and the children's way to the consumer world on the other (hand), which in turn points to an obvious dependence between children's consumption and their social relationships.The results also show that there is a tension between the perception of identity formation as preschool-policy-document on the one hand and the attitude of the identity prescribed by consumer society norms and regulations on the other..

The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.

Syfte: Att identifiera de problem och/eller svårigheter som uppstått efter införandet av IAS 39 och dess krav på att finansiella instrument ska värderas till verkligt värde. Metod: Uppsatsen har genomförts med hjälpa av en induktiv metod. Primärdata har samlats in genom kvalitativa intervjuer. Sekundärdata består av facklitteratur och vetenskapliga artiklar. Teoretiska perspektiv: Teorin om det institutionella tänkandet har använts samt Streek & Schmitters modell.

The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.

The free choice of upper secondary school?A study of the meaning of the information channels for the choice of upper secondary schoolAuthors: David Fridner & Rikard ZeilonMentor: Ingela WadbringQuestionnaire studyDate: 2008-08-11AbstractThe choice of upper secondary school is a very important choice, both for the school and for the ninth grader. In Göteborg, the free choice of upper secondary school has generated several new information channels apart from the traditional counselor, daily news and the acquaintance. Today it is harder than ever to reach the pupil through the constant media noise and new forms of communication such as events appear. The fight for each pupil gets more and more important every term and it has now become real big business.Today?s youth is imprinted by a growing individuality and everyone knows that equableness is something very important.

Rational choice är ett dominerande paradigm inom den samhällsvetenskapliga forskningen. Teorin är väl använd för att förklara politik och politisk påverkan, och otaliga forskningsstudier har gjorts inom dess ramar sedan den fick sitt genombrott. Allt sedan rational choice blivit ett dominerande paradigm har teorin även kommit att kritiseras. Kritiker hävdar att teorin, trots sina fördelar i vissa fall, är otillräcklig för att förklara samhällsvetenskapliga fenomen. Framför allt de beteendeantaganden som teorin utgår ifrån har kritiserats från såväl psykologiskt, som sociologiskt och ekologiskt håll.

Sweden has one of the best elderly cares in Europe and the Swedish care work is also one of the best in terms of quality, compared to other European countries. In recent years, higher demands have been set on the care work and the number of privatizations of public services has increased. In 2009 a new law came into force, the Act on System of Choice (LOV) which increased individual?s right to a greater participation and a free choice in the selection of health and social care providers. This paper aims to highlight the impact of the law, system of choice.

An information system is something that evolves over time to enhance the company that is using it. The technology for building an information system is also evolving. New methods and new programming languages make system development easier. As new technology breaks ground and the demands of a company?s information system grow, the company will sooner or later get to a point where a change in the base of the system is necessary.

The purpose of this master thesis is to investigate the influencing factors on the businesspotential of products with health claims, using PrimaLiv as an example. And togive recommendations on how a dairy producer, which is present in the Swedishmarket, could improve the sales rates of products with health claims. We have chosento put a main focus on the consumer, as he or she determines the business potential.This is an unusual approach since most studies cover the producer?s perspective. Wethereby wish to contribute with new knowledge on the area in question.

The relationship to professionals has proved to be a helping factor for personswith severe mental illness, but it is also a relationship characterised by anunbalanced power relation. The aim of this study was to compile and analyze theknowledge of what persons with severe mental illness themselves consider to behelping in the relationship to professionals, and to specifically analyse this from apower perspective. The analysis was conducted using Foucault?s ideas of powerand knowledge, and an empowerment perspective. The method used was anarrative review.

Title: GMO Food ProductsThe issue of marketing and selling them in Europe - A Business and Legal Perspective.Author: Shane KingSupervisors: Anneli Carlsson and Ewa RabinowiczProblemThe European Unions regulations in regard to GMO?s and the approval process for both release into the environment, and onto the market, has been under fire by the USA along with Canada and Argentina. The WTO has ruled on this issue in favour of USA et al.The problem that was identified was in regard to consumer opinion in the EU. How could the EU meet its numerous international trade obligations while at the same time meetingthe needs of the citizens of the Union? Added to that was the issue of whether or not the?EU? perspective was indeed an EU perspective or rather the perspective of a fewMember States.

The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).