Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

The purpose of this essay was to study some selected magazine articles by examining how the concept of child poverty is produced in the public debate, and to see if the definition of the term has changed over time. The theoretical approach on which this study is based has been used as a tool to provide better understanding on the subject. Furthermore, theories of consumer society, the "collateral damage" and the theory of welfare regimes have been used. In the previous research presented in the paper focuses on linking children and families living in precarious economic conditions, consumer standards and welfare systems that characterize society.This study has a qualitative approach as it attempts to capture and increase understanding of how the concept of child poverty can be understood from a Swedish context. The study is based on newspaper articles that are studied using a structural text analysis.

HAFA Bathroom Group has given us the assignment to develop a standardized back panel for their bathroom cabinets. This cabinet is going to be applied to most of their current and future cabinet solutions. To this point, they have constructed unique suspensions-and back panels for most of their cabinet models. They have also been forced to pull wiring and assemble the cabinets differently because of factors like; position of the wall sockets, dimensions of the cabinets and their shapes.The company wants to distance themselves from their current solution, firstly because the cost of having manpower to design each individual suspension solution, secondly because they will save a lot of money when the manufacturing process requires a minimum of components to be constructed. As a result of this, the company can use their resources better to develop future products.The main idea is that the consumer isn?t required to change the suspension or back panel when they decide to buy a new cabinet.

The purpose of this study was to obtain an understanding of how the employees at LFV Group Swedish Airports and Air Navigation Services (Luftfartsverket) manage to combine work and family, and put this in relation to the concepts of employer of choice and socially sustainable development. Qualitative interviews were carried out with 23 randomly selected participants at the three largest places of work within the organisation. The results showed that the combination of work and family mostly could be managed but that factors like high workload and feelings of stress affected the participants in a negative way. The main measures facilitating the combination of work and family were shorter working hours and support with domestic chores. LFV can partly be considered an employer of choice when it comes to family friendly benefits but changes could be made for further improvement.

Purpose: The purpose of this study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer?s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee.Method: To study consumer attitudes towards certified coffee, we have implemented a web-basedsurvey at Facebook. A total of 108 responses were recorded. To complement the Facebook study wehave conducted three surveys on persons who are customers at ICA.

In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. The reason for this could be that the development of existing research methods has stagnated, or that they simply lack the ability to find the true answer as to what intentions underlie consumer?s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think.

This thesis examines the environmental benefits resulting from the choice of environmental certification scheme, with focus on energy. This was carried out by studying the measures that were implemented as a result of the certification of Sweco's three largest office buildings in Stockholm, Gothenburg and Malmö. The office property in Stockholm has been certified with the Swedish Environmental Building, Gothenburg with the British BREEAM and Malmö with the U.S system LEED.The results from the study indicate that an environmental certification can reduce the energy consumption by up to 59 percent and the water consumption by 20 to 66 percent. However; the interviews, literature study and simulations in MATLAB indicate that the size and scope of these environmental benefits depend on several identified factors: the type of building and its conditions, system selection, grade level, the choice of indicators, the ambition of those involved and when in time the certification process begins. The comparison between Environmental Building, LEED and BREEAM showed that Environmental Building for the office property in Stockholm gave the largest environmental benefit in terms of reduced energy consumption thanks to several large measures.

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

The following essay investigates emission rights accounting. Presently there are several methods through which emission rights can be accounted for by companies. The rights can for instance be valued at fair value or nominal value and as marketable securities or intangible assets; due to a lack of consensus or clear standards companies use these or other accounting methods to value their rights. This essay investigates whether there is a relationship between the company?s choice of accounting method, the key ratio number of owned emission rights/total assets, the accounting firm used and the yearly result as a sign of earnings management.Through a quantitative study based on questioners and numbers from the annual reports three hypothesis are tested.

What is the?self? and to become ?one-self?? To resolve this questions possibility I´ve been using the philosopher Søren Kierkegaard metaphysic paradoxes. This essay about the ?self? shows the reader the difference between describing a transcendent and immanent phenomenon and if it´s possible to become or to not become ourselves. The process is a key of the ?self? which Kierkegaard explains the ?self? in and for it-self.

Larvae of Lepidopteran Manduca sexta and Spodoptera littoralis are pests of economical importance in several horticultural and agricultural crops. Knowledge of insect feeding preferences and behavior is crucial in order to find economically and ecologically sustainable solutions to the problems caused by these herbivores. The aim of this thesis was to study the behavior and the induced feeding preferences in larvae of M. sexta and S. littoralis when reared on certain host plants. The hypothesis was that larvae of M. sexta would have an innate preference for plants of the Solanaceae family and therefore discriminate the previously experienced nonhost when faced with the choice between a true host and the previous food source.

Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med.

In today?s fashion market there are a great number of actors that offer a huge selection ofproducts. The fashion world today covers the whole world and a result of this, the competitionamong fashion companies are enormous, leading to a tough climate for companies in today?sfashion industry. There is an overproduction of goods on the market and companies mustcompete for customers because of today's homogeneous goods and prices.

The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In light of these facts, the value of creating tools that help companies and professionals active within this industry becomes evident. Much research has been focused on creating a more thorough understanding of its underlying logics and its main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.