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2418 Uppsatser om Consumer Choice - Sida 10 av 162
Små mängder primärprodukter : vad innebär det?
In article 1.2 c) EC regulation 852/2004 it says that the regulation is not applicable to producers who directly supply small quantities of primary products to the final consumer or to the local retailers who in their turn directly supply the final consumer. An almost identical regulation can be found in article 1.3 c) EC regulation 853/2004. The supply by a primary producer of small quantities of primary products, of animal origin or not, are consequently excepted from these two hygiene regulations. In article 1.3 EC regulation 852/2004 and article 1.4 EC regulation 853/2004 it says that the member states are to establish national rules in their national legislation as to the regulation of exception for small quantities. The aim of this study was to investigate the handling of small quantities of primary products distributed locally in Sweden but also the handling of these products in other countries.
E-handel - Vilka faktorer styr konsumentens köp över Internet och då med fokus på hälsokostbranschen?
In today?s IT-community, consumers use the internet in a increasing rate to
find information or to purchase products and services. This has led to a growth
in the market, but also a greater competition between e-stores and web shops.
To separate yourself from the masses has become more important, the question
is; what strategy should the IT-salesman use?
The meaning of this scientific study is to find and focus on witch the primary
factors/aspects are, that controls and is the very foundation for the consumer
making a purchase, by using the internet.
The purpose is to give companies a clear view of what it is that influence the
consumer into buying theirs products, and how this group responds to different
strategies and factors.
The Purchase Decision Process Revisited: The Role of the Internet on Swedish Consumer Behaviour
The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.
Grön marknadsföring : En guide till grön framgång
The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.
Nei til EU : Är det rationellt för Norge att stå utanför EU?
The purpose of this study is to illustrate why Norway is not a member of the EU from a rational choice perspective. In order to fulfil this purpose, two questions will constitute the framework of the study. These are:1. What are the arguments of the EU-opposers in the Norwegian EU-debate?2.
Dynamiken mellan sändare och mottagare- en studie av Acne Jeans, Filippa K och konsumenten i Stockholm och Göteborg
The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.
Nätverkande, Deltagande och Interaktion : en studie baserad på Turismbranschens brukande av Social Media
This study is based on an inductive approach where the collected empirical data has been categorized in themes on which we have based the discussion in this paper. Using a qualitative method, nine appropriately selected respondents were questioned with an unstructured interview guide. The transition to a society characterized by interaction has caused a greater part for bilateral communication between consumer and consumer but also between consumer and company. The increased usage and integration on Internet has resulted in so called social media channels. User generated material is published on these media channels which leads to discussions about companies, products and services.
Kapitaltäckningsregler med valfrihet : en kvalitativ studie om bankers frihet att välja beräkningsmetod för kapitalkravet
Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.
Gränsdragningen vid otillbörlig marknadsföring - Särskilt vid vilseledande reklam gällande utmärkande egenskaper
Companies and special interest organizations pays multiple millions each year in order to reach out with messages about that their products are biggest, best and most beautiful. The publicity happens among thing like TV, in brochures, on the Internet andin newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed situation. Around the EU, the border of what to consider undue or not, have been in different levels.
Mervärde ur ett konsumentperspektiv : Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.
Career choice:The relationship between personality, state anxiety and the career decidedness among Swedish upper secondary school students
The main purpose of this study was to inquire into personality and the state anxiety in relation to career decidedness scale among students in upper secondary school. The participants were 124 students in three grades and respectively non vocationally oriented classes. The participants were asked to grade themselves on a scale in relation to the statements regarding, state of decidedness for career choice, personality (NEO FFI, Costa & McCrae, 1985. Sweden, Gerontologic Center) and anxiety (AnTI, Wells, 1994). The results showed no significant relationship between personality and state of anxiety that could be connected to the decidedness for career choice.
Läsundervisning- att följa en metod eller ej? : En jämförande studie om lärares val av metod i arbetet med den tidiga läsinlärningen
This is a study of how four teachers work with pupils? early literacy learning. Interviews were conducted with two teachers who chose to use a specific method, Writing to Read (WTR), for teaching pupils to read, and with two teachers who had not chosen a specific method. The aim of the study was to compare how the teachers worked, their motives for their choice of method, and the ideas the teachers have about early literacy learning. To see whether the teachers? choice of method was related to the individualization of the teaching and their views of pupils? learning in interaction, Vygotsky?s theories about children?s learning have been used.
Internkommunikation vid förändringsarbete : en studie av internkommunikationen vid omlokaliseringen av Konsumentverket
The main purpose of this essay is to through theories about internal communication, channels to communicate through and change management study how these can be related to the processes at the Swedish Consumer Agency due to its future relocation. The main question within this essay is therefore:- How has the internal communication and the change management at the Swedish Consumer Agency developed in comparison with the prescribed theories?This essay is divided into three different parts (ideal, reality, ideal/reality) which can be derived to the essays theory, result and analysis chapters. The theories are the ideal while the result describes the internal communication and the change management during the process (the reality). In the analysis chapter, the ideal and the reality are compared to distinguish how the reality has been working in comparison to the ideal.The internal communication has mainly been distinguished through the authority?s intranet and the information communicated has comparatively been fast, open, objective and reliable.
Den torftiga ekonomismen : En kritik av rational choice theory utifrån Weber och Habermas
Uppsatsen handlar om huruvida sociologin fortfarande är relevant när ekonomivetenskapen breddar sitt studiefält till att inte längre vara självklart ekonomisk utan också ställa frågor som traditionellt legat på sociologins bord. Genom en teoretisk analys av statistiska resultat angående användandet av inköpslista i samband med matvaruinköp undersöker uppsatsen huruvida ekonomins klassiska handlingsteori, rational choice, och dess antaganden om homo economicus är tillräckligt för att förklara de resultat som uppkommer. Jürgen Habermas teori om kommunikativt handlande, och Webers handlingsteori används som exempel på utpräglat sociologiska handlingsteorier vars förklaringsförmåga av de uppkomna resultaten jämförs med rational choice theory. Arbetet visar hur ekonomivetenskapen i sin strävan att bredda sitt studiefält behöver ifrågasätta vissa klassiska antaganden, något som under senare årtionden har inträffat, och att sociologin kan ge förklaringar där klassisk ekonomisk teori faller kort..
Nyckeln till visning - En kvantitativ studie av att sälja och bli såld på detaljbilder
Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.