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1886 Uppsatser om Consumer Behaviour - Sida 18 av 126
Corporate Social Responsibility : Strategisk Tillämpning Mellan Olika Branscher
Corporate Social ResponsibilityThis thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities and similarities in their use of CSR. The disseration looks into both variance and resemblance in the use of Corporate Social Responsibility between the companies within the same branch of trade and between the industries.The industries of intrestThe three industries that the study has focus on is consumer, manufacturing and service related industries. Where the consumer industry is classified as companies with direct sales towards private consumers, the physical citizen. The manufacturing industry is classified as companies that manufacture products but that does´nt sell their products directly to the regular consumer.
En jämförelse av beteende mellan vävande hästar och två icke vävande hästar under liknande förhållanden :
Today we keep our horses in a way that is easy for us humans but may not always be the most optimal way for the horse. Often the housing of the horse prevents the horse from performing behaviours that they have natural needs to perform. It is not unusual that animals that can not adapt to their environment develop abnormal behaviours. Many of our stabled horses therefore develop some kind of stereotypic behaviour. This study was made in purpose of comparing the behaviour of a weaving horse to two non-weaving horses under similar conditions, where one of the horses was stabled next to the weaving horse and the other horse was stabled further away in the same stable.
Seven weaving horses were included in the study.
Cross-suckling when sows are group housed during lactation : associations with sow productivity and behaviour
Cross-suckling, i.e. when an offspring nurses a female other than their own mother, occurs in pig production systems where sows are group housed during lactation. As production systems where several sows and their litters are housed together during lactation are getting more common, the need of knowledge regarding cross-suckling increases. The overall aims with this thesis was to investigate how sow behaviour and productivity are associated with the occurrence of cross-suckling, and to investigate consistency in sow nursing behaviour related to cross-suckling.
The study included information about the first 4 parities of 40 LxY sows kept in outdoor and indoor production environments. Sows were single housed the first 2 weeks after farrowing and group housed (4 or 5 sows per group) from 2 weeks after farrowing until weaning, 7 weeks after farrowing.
Berusningens funktion på krogen utifrån fyra olika perspektiv
This study elucidates the perceptions of twelve people at an age between 35 and 50 years, on what influence intoxication and drunkenness in the bar environment. The purpose of this study is to create an understanding of the effect the intoxication has on the visitor in the bar environment and this is done through qualitative method interviews. The theoretical frame we use to analyse the empirical data, is divided in to four parts: set and setting, environment and its regions, social behaviour and genus perspective. The theoretical material, together with the empirical data in the form of the results of the interviews, forms the platform for this paper. It is on the basis of these results that our questions finally will be answered.
Konsolidering av demokratin i en postkommunistisk stad - fallet St Petersburg
The aim of this essay is to examine whether democracy in St Petersburg isconsolidated or not. Since studies of democratic transition have been rarelyconducted on post-communist cities, this study seems fruitful. Using the Linz andStepan theory, where democracy is considered consolidated when it has become?the only game in town? and Orttung's three criteria legitimacy, politicalpolarisation and policy effectiveness; this essay analyzes people's attitudes,political behaviour, the rule of law and civil society in St Petersburg. Theory isused to interpret the material mainly consisting of two interviews and newspaperarticles.
The effect of social rank on milking and feeding behaviour in automatic milking system for dairy cows
Today automatic milking systems (AMS) are growing in popularity. In these systems the cows are loose and have to get to the robot and the feed on their own. The cows ranking in this system affect their welfare. In this study data from seven years in an AMS was used and analysed. The aim was to investigate how ranking could affect the behaviour of the cows at milking and at feeding.
Generation Y : En studie kring konsumtionsbeteende och dess betydelse för företag.
Bakgrund: På dagens marknader kan förändrade förhållanden i samhället påverka konsumtionsmönster. Globaliseringen och Internet har bidragit till förändrade kommunikationsmönster vilket i sin tur också har påverkat generationerna. Vilket även gör att företagen till viss del då måste anpassa sig efter det eventuellt förändrade konsumtionsbeteendet.Problemformulering: Vilka kommunikationsstrategier är viktiga för företagen att implementera för att de skall kunna tillgodose nya konsumtionsmönster och öka utsikterna för en långsiktig överlevnad?Syfte: Syftet är att genom en analys av Generation Y:s konsumtionsmönster utvärdera förutsättningar för företags kommunikationsstrategier.Metod: Undersökningen har både en kvantitativ och kvalitativ ansats. Metodtriangulering sker på generation Y.
FysiskLojalitet vs CyberLojalitet? : Hur lojal är konsumenten mot den fysiska butiken då de väljer att övergå till e-handel av dagligvaror?
Background: Recently, the Swedish food culture has expanded by leaps and bounds. Interest in food and cooking has taken more space in the Swedish welfare state. Products and icons, such as organic free range chicken or Per Moberg have had greater impact on the way we consume food. Consumers have become increasingly aware of what they should and should not be eating. With an increased interest in food, supply and distribution channels have become increasingly important for the major grocery retailers (Board of Agriculture 2011).
Hur påverkas vård- och terapihundar av sitt arbete och hur uppfattar föraren hundens känslor?
Today's research on animal assisted interventions (AAI) has focused on the positive effects on humans. Dogs used for AAI are an expanding market, but the research on this area hasn't followed the increasing use. The few studies on dogs in this field mostly observed their cortisol-levels and are very ambiguous. I have observed the behaviour of dogs working with AAI compared to when they are off-duty to see how they are affected by their work. Their handlers where also told to make an assessment of the dog's emotions during the session.
Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC
A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.
En conjoint analys av förpackningsattribut.
Abstract
Title: A conjoint analysis of packaging attributes. How can the attributes of a
product?s packaging best look like to attract the consumer?
Authors: Linda Granberg & Helena Niklasson
Supervisor: Jan Svanberg
Department: School of Management, Blekinge Institute of Technology
Course: Bachelor?s thesis in Business Administration, 15 credits
Purpose: The purpose is to find out how visual and technical attributes on
product packaging affects the consumers tendency to want to buy the product.
Method: Conjoint analysis and a quantitative survey.
Results: When developing a package for a food product we?ve reached the
conclusion that it is most important to have clear product information on it.
The consumer wants it to be simple and easy to use, the people under time
pressure seeks product with new technology which can save them time..
Diurnal behaviour of cattle, sheep and goats on semi-arid pastures in Kenya
Studien genomfördes i Shompole i södra Kenya. I det här området är invånarna herdar som förlitar sig på kor, får och getter som sin enda inkomstkälla. De föder upp boskap under extensiva förhållanden, med naturligt bete som huvudsaklig födokälla för sina djur. Sex besättningar av den typen ingick i studien som genomfördes från mitten av december 2009 till mitten av februari 2010, vilket gav totalt 65 observations-dagar.
Syftet med studien var att samla in födo- och förflyttningsbeteende hos nötkreatur, får och getter på bete.
Enabling behaviour change : community-based social marketing strategy in Malmö
Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda.
Over its 40-year history, social marketing has become an established field providing tools for social change, but compared to health promotion, sustainability has not been a major focus of social marketing research so far. At the same time, sustainable lifestyles are embedded in complex systems where both individual factors and those of physical and social environment play a defining role in their adoption. Communities are a good example of such environments, and they became the key focus of Community-Based Social Marketing, which combines different insights from psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable lifestyles.
Rekommendationer eller konversationer - Effekten av innehållet i word of mouth på mottagarens inställning till det omtalade företaget
We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.
I huvudet på framtidens konsumenter. En studie om negativ kategorisering av konsumenter och sökords potential som marknadsföringsredskap.
This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.