Title: Women's best beautiful will never be good enough: a rethoric and semiotic analysis of four advertisements for beauty products.Because of the medias central role in peoples lives in the modern society we today live in, they have become a reference in peoples processes of making sence of their subsistences and environments. Commercial companies also want to present an as good image as possible of them towards the recipients through their marketing. Both parts can lead to a distorted picture of the real och everyday and norms and ideals easily form, for example about the correct way a woman should act and be, as the media affect which references should be made available for society.The purpose of this thesis is to examine how four advertisements for beauty products produce ideals and norms of beauty as well as construct and reconstruct femininity through the ways women are represented. The study will also contain the question about how rethoric and semiotic tools are used to strengthen the messages and sell the products. The following questions will be answered within this study:How is femininity being represented in the advertisements?How can the advertisements contribute to the creation of ideals and norms of beauty? How do the companies use rethoric and semiotic tools in the four advertisements to sell their products and/or strengthen their brands?The study will be executed with a qualitative rethoric and semiotic analysis and the theories applied to it are Mediatization theory, Envisionment theory as well as a theory about gender and femininity.   The foremost results of this study has been that women are represented as constantly striving towards a better beauty to be able to also feel better about themselves, gain better self-esteem and to have more fulfilled and successful lives.

In this thesis, a transparent model of the human head has been constructed which was filled with a substance that represented the brain. This model was later crash tested. This was done in order to examine how a transparent model of the human head can be constructed to generate accurate data from crash tests. It was also done in order to examine how impacts on the front of the head can deform the rear of the brain. When a head is decelerating, the brain moves forward inside the skull and may hit the front of the skull.

Works on transparent paper, also commonly known as tracing paper, have been described as ephemeral or temporary working documents and they usually number large quantities in archival and museum collections. They have therefore previously been considered of lower priority and can be found in poor condition due to a lack of treatment or suitable storage prospects. In addition, transparent paper can be very sensitive to moisture and reacts by deformation or loss of transparency. Due to the volume of these works and the necessity of treatment, there is a call for simple and efficient conservation methods. A common solution in archives for the treatment of water-sensitive works on paper has been the use of heat-activated tissues as they can be applied without the introduction of solvents. There is little published about the use of heat-activated tissues on transparent paper and is mentioned only briefly in existing literature.

The project was initiated by Medipharm which produce microbial inoculants which used as additives to preserve forage. The main goal was to test three inoculants to produce maize silege. The following Medipharm produced inoculants were tested, Milab 393, Lactisil Wolecrop II, Lactisil 300 2. An untreated control was included in the study. The trial was done at Swedish university of Agriculture and Science in Alnarp, Sweden. Eurostar was the cultivar of the maize and was grown on 20, 5 hectares.

This analysis explores the psychosocial aspects in relationship to the occupational role as a correctional officer in Sweden. Historically prisons are hierarchically structured with a military organisation used as the basis for a role model. This military type structured organisation is designed to keep the prisoners under constant observation, thus providing direct authority and control by the prison guards over the prison inmates. Data obtained from investigations conducted by the Swedish Government indicate a direct link between the prisoners's living conditions and the prison employee's work duties and environment. The data strongly suggests that the work needs of prison guards have significant priority over the general work conditions of inmates, thus showing that the status for the occupational role was relatively low.

The production of ferrochromium alloys at Vargön Alloys AB contributes to formation of unwanted ferrochromium dust, which contains toxic Cr(VI). The dust is since summer 2005 treated with an iron-sulphate solution to reduce Cr(VI) to the non-toxic Cr(III). A year later the treatment technique was improved and disposal occurs in cells on the landfill. The cells can be up to 300 m3 and the edges can be made out of fro example concrete. Tests are conducted on the treated dust when it is disposed.

Syftet med denna uppsats är att undersöka vilket användningsområde journalister, som är anknutna till en redaktion, har att använda sig av bloggar och dess möjligheter. Vi vill undersöka bloggen som fenomen och då i synnerhet varför journalisten väljer att använda sig av denna alternativa medieproduktion, trots att han har möjlighet att genom sin redaktion kunna uttrycka sig och bli publicerad för en allmänhet som lyssnar till honom/henne. Vi kommer med hjälp av intervjuer, gjorda via mail, försöka att klargöra hur bloggen används av journalister och till vår hjälp kommer vi att använda Jürgen Habermas teori om offentlighet så som han har förklarat det i sin bok Borgerlig offentlighet.Frågeställningen i uppsatsen är:· Hur ser journalisten på bloggen i avseende på det offentliga och det privata?· Vilket urval gör journalisten då han/hon skriver i sin blogg?· Hur kan journalisten använda sig av bloggen?Undersökningen grundar sig i två stycken mailintervjuer med journalister som själva bloggar. Dessa två är Anders Linder, ledarskribent på Svenska Dagbladet, som bloggar under Svenska dagbladets redaktionella flagg och Andreas Ekström, journalist på Sydsvenskan, som skriver i ett mer privat rum.

At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Ska?nemejerier from the stores. This meant that Ska?nemejerier lost approximately 7% of sales volume.

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

Syftet med studien är att få en djupare förståelse för hur användare av sociala medier förhåller sig till, och varför de väljer att följa företagssidor i sociala medier, vad de förväntar sig av dem samt hur de upplever företagens ständiga närvaro. Vi har undersökt detta utifrån en kvalitativ ansats och har använt fokusgrupper för att samla in studiens empiriska material. Fokusgruppsintervjuerna är semistrukturerade då detta anses vara lämpligt för att fånga in så mycket som möjligt av ämnet samtidigt som deltagarna får möjlighet att diskutera fritt. Det teoretiska ramverk som används i denna studie omfattar konsumentattityder, konsumentbeteende, skapande av image genom varumärken och word of mouth i sociala medier.Våra resultat visar att de största anledningarna till att deltagarna följer företag i sociala medier är för att få tillgång till information och inspiration samt ta del av underhållning. Majoriteten av deltagarna följer även företag för att få någonting tillbaka i form av tjänster, rabatter eller erbjudanden.

I have studied the suburban municipality of Botkyrka, south of Stockholm, from a rural perspective. Through that I`ve compared how countryside comes into being with the planning and building of suburbs. I have looked for a definition of Countryside, and found that it is often explained or defined in negative terms, as what it is not. In that it says nothing about what it really is, or about the qualitiies it has to it. Botkyrka is a suburb, but it does in large parts consist of countryside. Apart from defining countryside and rural I´ve been searching for a definition of suburbia, of it´s structure and the mental picture we have of it as a cultural phenomena. In order to understand the role that suburbs have in planning I describe their history from Italian renaissance villas to sprawl. By opposing urban and rural, modern urban planning and how rural areas are created, I´ve come to a definition of rural planning and the making of countryside. To make countryside, planning and building should come from individual needs and desires. A relationship to the surroundings based on continous interaction between the human beeing and it´s environment, a constant process of shaping and reshaping. To put my thoughts to the ground I have collected examples of projects and ideas, that fits into my view of what rural planning and making countryside is all about. They are put in different categories according to the possibilities of influence and to what degree it is put into private hands. The first category is ?allemansrätten?, every mans right. That is the rigt to use private land as long as you don´t disturb or destroy.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Humans attitudes towards different animals are very complex were culture, genetic, psychology and evolution are some of the factors that influence. The order of animals that can provoke the most intense and extreme attitudes, both positive and negative, are the carnivores. Wolves are a constant debate in Sweden and even though a big part of the population are neutral towards the wolf, a clear friction of the attitudes can be seen. Some factors that have been seen to influence the attitude are age, education and the size of the hometown. The aim of this study is to investigate whether outdoor activities, time spend in rural areas, and time spent in a weekend cottage, also correlate with attitude towards wolf.

Single vehicle accidents are one of the most common types of accidents that occur on the Swedish road network. Depending on the design of the road, the presence of a crash barrier and embankment on the roadside, the outcome of a roadside collision can lead to serious injuries and even deaths.The aim of this project is to investigate the possibility of improving road safety by designing the optimal roadside area based on the results of a life cycle cost analysis (LCC).The questions that have been answered during the duration of this project are:1) Describe the current technical solutions for roadside area design and the various barrier types used in Sweden.2) Complete an existing mathematical model that has been developed by Hawzheen Karim, for calculating life-cycle costs for various roadside areas.3) Calculate and compare the life cycle costs for the side area with a barrier and without a barrier.By performing an analysis of the documentation on the current guidelines and rules for shaping the roadside, was it possible to describe the current technical solutions for the formation the roadside as well as the current roadside barriers in use today. A mathematical model for calculating the life cycle costs of different barrier types had already been developed by Hawzheen Karim. This model was supplemented so that it could calculate life-cycle costs of the roadside region with and without a barrier. After the model was completed, an analysis was performed to obtain life-cycle costs of a roadside with and without a barrier.The result showed that there is a clear relationship between the slope inclination, fill height, and the rate at which the costs rise.

Tractors of today come equipped with a CAN-system. A CAN-system sends information from sensors to electronic control units who process the signals. The sensors measure several interesting parameters such as force, pressure and speed for various components of the tractor. This thesis discuss a force sensor which is placed in the pivot of the tractors three point linkage, the sensor measure the horizontal reaction force from the load that the tractor is exposed to. Signals from this sensor can be used to measure the force from any implement that the tractor is exposed to during an operation.