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2823 Uppsatser om Connected marketing - Sida 28 av 189
Brandväggar för hemmakontor
Firewalls protect network traffic and decide witch traffic to send further and witch traffic will be blocked. All this depends on the rules in the firewall. The firewall is installed between the internal network and the Internet. It is difficult to find a firewall that can protect us against different threats. Firewalls have both advantages and disadvantages and all this make them vulnerable.
Ägarlägenheter : En möjlighet till införandet av en ny affärsmodell?
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.
Kreativ produktexponering inom e-handeln
This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.
PReklam? : En kvantitativ studie som undersöker vad gymnasieelever i årskurs 3 förknippar med begreppet PR
Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.
En undersökning i datasäkerhet för hemanvändare - Är det nödvändigt att använda brandvägg?
The emphasize of this study is to evaluate security issues for home users
having a personal computer connected to the Internet. It focus on the usage of
advantages and disadvantages when using a firewall while connected to the
Internet.
The hypothesis is that it gives a better protection to install and use a
firewall compared not to do so, due to security flaws in the operating system.
The prediction was tested on a home user's personal computer. The testwork was
divided into two major tests, each of them performed with, respectively
without, a firewall. These major tests were divided into five smaller semi
tests. The first semitest without a firewall suffered from a virus or worm
attack resulting in loss of data and log files.
Varför är det kvinnliga könet underrepresenterat vid Skogsmästarprogrammet? :
The purpose of this work is to find out what female students think about Skogsmästarprogrammet (Forest Management ? Bachelor?s Programme) at the Swedish University of Agriculture. The programme has existed since 1945 and in total over the years 1974 - 2007 about 10 % females have been studying at the programme. Today 15 % of the students are women, and the goal is to reach at least 30 %. The central question in the present work is to investigate how it is possible to increase the proportion of women.
En undersökning i datasäkerhet för hemanvändare : Är det nödvändigt att använda brandvägg?
The emphasize of this study is to evaluate security issues for home users having a personal computer connected to the Internet. It focus on the usage of advantages and disadvantages when using a firewall while connected to the Internet. The hypothesis is that it gives a better protection to install and use a firewall compared not to do so, due to security flaws in the operating system. The prediction was tested on a home user's personal computer. The testwork was divided into two major tests, each of them performed with, respectively without, a firewall.
Revisorers syn på analysmodellen : En jämförelse mellan små och stora revisionsbyråer
Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.
Ideologi och Kommersialisering : ?En studie om hjälporganisationers användande av sociala medier som marknadsföringskanal
The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..
Att vara i Vara kommun : En studie om kommunens identitet, profil och image
Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.
"De kanske kommer börja skratta" : en undersökning om talängslan bland elever i årskurs 5
This study examines if children in 5th grade experience any speech anxiety about speaking when everyone in the class will hear but while sitting down either by their desks or in a circle. I also want to find out how much the children speak; do boys or girls speak more than the other sex? Is there any difference in space of speech in the classroom, and if so is it connected to speech anxiety? Gender perspective is the theoretical outlook that this study has which is used to find out if there are any differences between boys and girls in the amount they talk in the classroom and the way the children themselves describe how it is to talk in the classroom. To find out if children in 5th grade experience any speech anxiety while speaking sitting down in everyday activities I interviewed six boys and six girls and to find out how much they spoke I observed the grade for a total of nine lessons. The result shows that some of the pupils do experience speech anxiety when sitting down and speaking so that everyone can.
Event Marketing : En alternativ väg till kund lojalitet
Marks do not only work as an acknowledge of the effort that has been made under a long period of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks.The aim of this study has been to try to understand the way pupils think about marks.
Digital marknadsföring : framväxten av nya verktyg för marknadsföring
Syfte Syftet med arbetet a?r att so?ka fo?rsta?else fo?r utvecklingen fra?n traditionell till digitalmarknadsfo?ring samt att analysera hur fo?retag praktiskt arbetar med detta.Studien anva?nder en kvalitativ metod och data har inha?mtats fra?n ba?de prima?ra och sekunda?ra ka?llor. Empirin har samlats in genom 10 intervjuer, vilket har analyserats med hja?lp av teori och det har sedan lett till studiens slutsatser.Studien visar varfo?r det finns en o?verga?ng fra?n traditionella marknadsfo?ringsmetoder till digitala marknadsfo?ringsmetoder, hur de kompletterar varandra och vilka verktyg som fra?mst anva?nds av fo?retagen i studien.Fo?rslag till fortsattforskning är Facebook-annonsering, ma?tinstrument, SEO och Web 3.0. Dessa termer ga?r att arbeta vidare med och det a?r na?got som va?r studie har pa?visat vara viktigt.I va?r studie bidrar vi till en fo?rsta?else av va?gen fra?n de traditionella marknadsfo?ringsmetoderna till de digitala marknadsfo?ringsmetoderna.
Synen på arbetskraftens fria rörlighet - hot elle tillgång? ? en diskursanalys av Sveriges och EU-kommissionens tal om arbetskraftens fria rörlighet före och efter Europeiska Unionens östutvidgning 2004
The aim of this thesis is to study perceptions around the freedom of movement of workers within the EU before and after its enlargement in 2004, both on a Swedish and a European level. I have chosen to conduct my study using a discourse analysis as a structure for my theory and method. Theories based on previous research have also been used. My material consists of Communications from the European Commission, Swedish Command Papers as well as a research report. One of the main findings is that at a Swedish level, there is concern about how the free movement of workers will affect the labour market and welfare system.
vindkraftens påverkan på elkvaliten
This thesis concerns how the power quality in the grid is affected by the connection of wind power plants. As things are at present, Fortum Distribution AB has a number of wind turbines and wind parks connected to the own grid. As the pressure on building and connecting additional wind power is increasing, so is also the interest of how the already existing wind power generation affects the power quality in the nearby distribution grids. The study is performed by direction of Fortum Distribution AB and is limited to the 10 kV/40 kV-grid in Bohuslän, Sweden. The methods for calculation of power quality are compared to the results of a number of measurements.