The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The purpose of this study is to examine the effect the Nazi threat had on the swedish labour movement between 1932 and 1939 and to enrich what kind of pre-understanding they had about the fall of the Weimar Republic and the upcoming and effects of the Third Reich.Brought by the development in Germany, a debate and struggle took place in the Social Democratic journal Tiden over the meaning of concepts and there ability, in the hands of demagogs, to overthrow democratic structures. The concept of socialism and its concepts attribute play a major part in this investigation. By establishing fields of tension such as - nation vs internationalism, socialism in theory and in practice, political democracy vs evolved democracy and the diverse principles of neutrality, the first principle meaning the defending of national boarders, the other meaning not only defending your own country but taking an active part in defending democracy in the world - I was able to observe the movement and change of concepts within this fields. The result showing that the concept of socialism and near related attributes, in the hands of national socialists had undertaken a wast change of meaning, which applied in the Swedish debate threatened to undermine the power and force of the Social Democrats applied in the political discourse in Sweden. To defend itself and strengthening the Social Democratic hegemony as well as maintaining the goal of evolved democratic expansion, they were forced to win the confidence and votes of the middle class.

The purpose of this thesis is to study how swedishness is constructed and narrated in two Swedish documentary series that picture the Swedish participation in the international ISAF mission in Afghanistan. The main focus lies on how the Swedish soldier as such is portrayed, on which values, characteristics and qualities that they are said to embody and how these are linked to notions of swedishness, particularly the strong historical narrative, formed during the second half of the twentieth century, that defines Sweden as a peaceful, neutral and humanitarian state, with peaceful, enlightened and democratically minded citizens. Theoretically it draws on the concept of metanarrative to explain how ideas of shared national origin translates in to a broad organizing discourse, that defines, interprets and communicates notions of what it means to be a Swede and what is needed to make claims on swedishness. Another concept, that of national bodyscape, is also used to further define and explain how ideas of nationality are embodied and take the form of specific characteristics and  personal qualities. The meaning-making in these two series makes use of the above mentioned definition of swedishness as defined by humanitarian concerns, democratic ideals and moral superiority to construct an image of the Swedish soldiers as on the one hand soft, humanitarians, who are needed in Afghanistan because of their especially strong sense of justice and moral, and, on the other, as tough soldiers, who are able to participate in every aspect of the war as fighters.

The concept of corporate social responsibility (CSR) has lately gained popularity throughout the globalized world. Swedish retail industry is no exception. Though increased levels of explicitly claimed responsibilities of companies, a number of other facts points out a development that contradicts this trend. Labour conditions and forms of employment is substantially retrograding, with an increased level of insecurity characterizing the Swedish retail labour market. At the same time, almost all Swedish retail companies explicitly state claims on social responsibility.

The purpose of this thesis is to study how swedishness is constructed and narrated in two Swedish documentary series that picture the Swedish participation in the international ISAF mission in Afghanistan. The main focus lies on how the Swedish soldier as such is portrayed, on which values, characteristics and qualities that they are said to embody and how these are linked to notions of swedishness, particularly the strong historical narrative, formed during the second half of the twentieth century, that defines Sweden as a peaceful, neutral and humanitarian state, with peaceful, enlightened and democratically minded citizens. Theoretically it draws on the concept of metanarrative to explain how ideas of shared national origin translates in to a broad organizing discourse, that defines, interprets and communicates notions of what it means to be a Swede and what is needed to make claims on swedishness. Another concept, that of national bodyscape, is also used to further define and explain how ideas of nationality are embodied and take the form of specific characteristics and  personal qualities. The meaning-making in these two series makes use of the above mentioned definition of swedishness as defined by humanitarian concerns, democratic ideals and moral superiority to construct an image of the Swedish soldiers as on the one hand soft, humanitarians, who are needed in Afghanistan because of their especially strong sense of justice and moral, and, on the other, as tough soldiers, who are able to participate in every aspect of the war as fighters.

Abstract ? What is an exhibition hall? ? How do you create tension between art and nature? ? Why should an exhibition hall be situated in the country side; would that add to the experience? ? What are the conditions of exhibiting contemporary art? These are some of the questions I first asked myself when I came to work with this project on an exhibition hall outside Kivik, Österlen. These questions brought me to new places, meetings and ideas. The team working actively to realize this project, calls it ?Art by the Sea?. The team has been working with the project since 2001 .

This essay is an enquiry about how companies as participated in a Lean pro¬duction education use this education. The essay describes also how one works with the implementation of Lean production and how they believe that they will work. The enquiry tries to create an advisory material for other companies that are in the beginning of implementing their own Lean production systems. There these companies? gets a picture of how other companies have done during their try to create a functioning Lean production system.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Nature and culture are often described as opposites, but at the same time nature is often de-scribed as culture and past. This essay examines how nature and the past are culture. I study how 51 people make shifting distinctions between nature and the past in relation to culture, the present and the future. By using the concept of Orientation of Sarah Ahmed I analyze how the informants direct themselves against nature, past and culture through a questionnaire, ob-servations and walk-alongs. I discuss how their ideas about nature and the past differ with their different starting points and are shaped through their physical meetings with them.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

???In this thesis I discuss the adaption of the speaker to the audience, and suggest a radical re-imagining of both the act of adaption and the reasons why adaption is necessary. My main purpose is to introduce social complexity into what I see as the pivotal point of both classic and modernrhetoric and thereby create new possibilities for future research.I accomplish this by modifying the rhetorical concept of doxa, moving from Pierre Bourdieu's separation of doxa and habitus ? the incorporated form of shared beliefs and values ? to an integrated view based in Manuel DeLanda's use of Gilles Deleuze & Félix Guattari's concept of the assemblage. In this way I formulate a notion of doxa that emerges from social interaction while at the same time shaping and regulating it.

The purpose with this study was to examine six caseworkers and two clients? experiences of interaction in the investigative work of social assistance. Moreover, how the interaction between caseworkers and clients are affected by the structure of the social assistance unit. The study also wanted to show how interaction rituals contribute to the change in assessment procedure in the investigative work. The study even aimed to highlight the ways in which social exclusion occurs in investigative work from caseworkers and client?s capital and gender.