abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Handling of animals during anaesthesia is an important field in the profession as a veterinary nurse and in which intubation is an essential part. Hence, adequate knowledge is necessary for the welfare of the animal. The objective of this literature study was to make it useful and trustworthy for veterinary nurses. It is intended to describe and summarize existing scientificity with its benefits and disadvantages within the different areas of intubation techniques and alternative methods of inhalation anaesthetic supplementation for general anaesthesia in rabbits. Endotracheal intubation in rabbits can be complicated and technically demanding due to the anatomy of the oropharynx including the narrowness of this structure, a relatively large tongue, large incisors and a limited mobility of the temperomandibular joint. The obstructed visualization of larynx and the rabbit?s tendency to develop laryngospasm contributes to the difficulty of intubation. Rabbits are susceptible to tracheal injury and multiple intubation attempts can cause tracheal lesions due to repeated damage to the tracheal mucous membrane, although damage can occur after a single intubation attempt as well. An ETT (endotracheal tube) with or without a cuff can be used during orotracheal intubation in rabbits.

Humanity?s increasing consumption has resulted in an increasing use of resources and thus an increasing environmental impact. Hence, the environment has become an important political issue. The increasing demands from stakeholders on companies to "green" their products and work internally with environmental issues makes it more and more important for enterprises to address these issues. Small enterprises constitute the majority of all enterprises and therefore they have a significant impact on environmental problems.

3D modeling is a common tool in landscape architecture. Today, there have been new ways in which virtual 3D models are successful tools in the dialogue with the public. These new methods involve children and young people who are groups that is hard to reach and engage in citizen dialogues. The purpose of this work was to investigate how a virtual 3D model works in the landscape architect?s communication with the public through the project Gruvstadsparken in Kiruna. Through workshops, I wanted to communicate Gruvstadsparken to get ideas from participants on how the park can be used and be revisited.

The principle of proportionality is a guideline to interpret laws and agreements. The guideline has emerged within the EC-law as a moral aid to interpret laws. During the development of the guideline the EC Court of Justice has had the expression "appropriate and necessary" in mind. To consider the act as proportional it must fullfill the purpose, but not be more invasive than necessary. The advantage of the act must be proportional to the risk of damage.

In the farrowing pens the amount of bedding material and the quality of the concrete floor has a huge impact on both the sow and the piglets. In this study imbedding of rubber flooring on the solid area in the farrowing pen was used to see if it had any effects on the sows lying behaviour when compared to concrete. Another important aspect was to evaluate if the rubber floorings had a high enough durability to resist the normal wear in a farrowing pen. Concrete flooring is assumed to have a higher thermally conductive effect then rubber which can affect the sow?s chance to cool down.

This thesis work has been performed on request by SWT (Scandinavia WeldTech AB). SWT manufactures, develop and sell ready to assemble building systems for concrete rafter beam applications. The beams in this system consist of a u-beam that is welded to a flange. To be able to fill the beams with concrete there is holes in the beams top end. The holes are made in a ?punching machine?.  These holes are cut out and the remaining steel piece is bent down in the u-beam.

Human existence and welfare depend on functional ecosystems. Ecosystems are critical to sustain life-support services for human well-being. One method that visualizes that humanity requires ecosystem services for resource consumption and assimilation of produced waste is ecological footprints. This study focuses on the ecosystem service carbon sequestering. A quantification of this ecosystem service showed the potential for accumulation of carbon in different ecosystems in Stockholm and Norrbotten County for the years of 1995 and 2004.

The numbers of natural disasters caused by extreme weather are increasing through out the world. A large majority of the research concerning the climate shows that this is a trend that can be expected to continue. At the same time the urbanisation is increasing more than ever and for the first time in history more than fifty percent of the population lives in a city. How we build these cities will have a crucial importance for our adaption to the new climate. In Sweden, our capacity for an adaption are high because of our economic situation as well as our rather well built society.

Root rot is a big hurter and a huge economic problem for the Swedish and European forestry. The severest hurter is Heterobasidion annosum (Fr.) Bref and it occurs as two different species in Sweden. Commonly referred to as the P-type (Heterobasidion annosum s.s. (Fr.) Bref.) and the S-type (Heterobasidion parviporum Niemelä & Korhonen). Therefore a lot of research has been carried out in this topic to find a solution and reduce this problem, one alternative that have shown to be profitable is stump treatment in thinnings.

There is now a trend to move closer to the customer in the form of long-term and lastingrelationships. The market today is characterized by growing competition with new playersconstantly arising. In order to gain competitive advantage with the increasingly challengingmarket, companies require to place the customer in the centre. Being close to the customerand engage in successful efforts to create customer loyalty has become a critical successfactor in many businesses. Especially when the customers in today's market is becomingincreasingly unfaithful and continuously looking for new companies with new productofferings.Many companies have now also realized the importance of trying to retain existing customersas it is more profitable than constantly trying to acquire new ones.

Den vanligaste produktionsformen av nötkött sker i dikobesättningar, där kor och kvigor förväntas föda en kalv per år. I sådana besättningar är fertilitet hos djuren en viktig faktor, då förmågan att föda fram en kalv varje år påverkar inkomsten. I Sverige används naturlig betäckning i störst utsträckning, men ett alternativ är artificiell insemination. Syftet med detta arbete är att undersöka för- och nackdelar med artificiell insemination och varför det inte används i samma utsträckning inom dikobesättningar som hos mjölkkor, samt när det kan vara aktuellt att använda sig av. Den artificiella inseminationens påverkan på dräktighetsresultat varierar mycket i studierna, från 37 till 74 %, men det antyds att 50 % är ett gränsvärde där resultat över detta kan anses godtagbara. Ekonomiskt finns fördelar så som ökade kalvvikter och mindre förluster relaterat till kalvningssvårigheter, men nackdelar i form av ökade kostnader för veterinärtjänster och mediciner samt för arbete.

The society has strongly developed and changed the condition of the trades. The retail trade is no exception; it has changed and developed in the same pace as society. The retail trade is a very broad and extensive trade as all people come in contact with frequently. In the past people shopped locally but nowadays people have the entire world as their marketplace because of the development of Internet. Globalisation gives customers wider opportunities, which demands new and different sales concepts.

The purpose of the house which is the basis of this report is to be able present itself on the market as a relatively cheap and at the same time a climate friendly choice. The house is supposed to be able to be built anywhere in Sweden and the rest of Scandinavia in a short period of time. This puts demand on what kind of heating system the house can have, since not all places have the geographic advantage of being able to use geothermal or district heating. Therefore the heating system choices will only include those that are not limited by their geographic location. The house will be built in modules which only require the groundwork to be done before the house can be erected. In this report "System solutions for plus or passive-housing" a comprehensive literature search has been conducted as well as a number of calculations.

Problem/frågeställningar: När företagsledare runt om i världen ska ta beslut uppgår 40% av dessa beslut till att baseras på magkänslan. Ett påstående kring konkurrensfördelar och magkänsla är att ?ett av de största hindren för konkurrensfördelar är att agera enbart på magkänsla eller intuition?. Denna uppsats tar fasta på det påståendet och granskar hur BI, ett verktyg som stödjer företagsledarna i sina beslut, spelar in. Ett synsätt för att studera konkurrensfördelar är det resursbaserade synsättet, där resurser följaktligen är grunden i det som skapar konkurrensfördelar.