There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their reputation or not. The empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of reputation.

The retailing landscape has become even more competitive with an increasing number of store formats. One result of this can be seen within different retail-chains as they launch different formats that operate under the same name. Thus, consumers now have many alternatives and substitutes when it comes to choosing which format to shop from. This phenomenon has led consumes to shop across stores for the same brand. The objective of this study is to explain how consumers respond to various offers in different store formats and to determine whether the results differ if we compare a familiar brand with an unfamiliar brand.

Denna rapport behandlar ett examensarbete inom integrerad produktutveckling som utfördes av Andreas Carlsson och Marcus Ronnheim vid Designingenjörsprogrammet på Högskolan i Skövde vårterminen 2008. Examensarbetet var att utveckla Casall Sports Products viktskivor, viktlås samt viktställ för bodypumpviktskivor. Bakgrunden till uppdraget var att Casall tyckte att deras, redan nämnda produkter, var föråldrade och behövde ett nytt utseende samt att viktstället saknade vissa fördelaktiga funktioner. Rapporten beskriver hela produktutvecklingsfasen från förstudie till produktionsritningar.Under förstudien gjordes bl.a. en marknadsundersökning och användarintervjuer, detta resulterade i en kravspecifikation.

Today sportsclubs are important actors in the work with promoting public health in Sweden. Sports have unique opportunities to reach out with messages to many people with diffrent backgrounds. In many respects sport- and clublife could be looked upon as health promotiv activiteis. It is not just the health of the individual that is affected by sportslife but also the community take advantage of active people in clubs. Partly through a healthier population and partly because clubs educational role in teaching democracy and solidarity to its members.

Author: Camilla AnderssonTitle: The depiction of female and male elite soccer players in Aftonbladet and Dagens Nyheter ?  A quantitative and discursive analysis of the World Cup 2002 and 2003Level of education: CSubject: Media and Communication Studies Umeå University: Department of Culture and Media Studies Term: Spring 2004 Pages: 70 The purpose of this essay is that from a gender theoretical and critical discourse analysis perspective  study how the image of the Swedish football national teams and players in the 2002 World Cup (men) and 2003 (women) were constructed in the media coverage. I analyze articles published in Dagens Nyheter, Swedens biggest morningpaper and Aftonbladet, biggest eveningpaper. The method is based on a quantitative content analysis, and critical discourse analysis in which I use van Dijk's analytical approach. Issues :1. What constructed the World Cup in 2002 and 2003  players and teams, from a gender theoretical perspective in the mediatexts?2.

This thesis explores the relationship between the Swedish autonomous left and the terrace culture of European football. It has its geographic starting point in Stockholm, Sweden and follows the three larges tStock­holm football clubs, AIK, Djurgården and Hammarby, and its supporters. The author has followed the football club Hammarby from the terrace for the entire 2011 football season, and has interviewed six political activists who visit, or used to visit, the terrace. The research context this study is incorporated into centres around the history of, and relationship between, the terrace cultures of AIK, Djurgården and Hammarby. Previous research has also focused on the radical potential of Ultras terrace culture (which is derived from Italian supporter culture) and the terrace culture from an intersectional perspective.

This thesis tries to clarify why more houses such as passive houses is not built and at the same time the differences is described with the conventional construction as a starting point. Sweden has set environmental objectives to reduce energy consumption in buildings by 50 percent by the year 2050 compared to 1995. The passivehouse concept could have a significant role, particularly in the reconstruction of buildings with high energy consumption. For sustainable building the passivehouse technology is an economically viable concept while benefiting the environment. Initially an introduction is given of the background to the problem, purpose and objective of the thesis.

The Income Tax Act is enacted what criteria must be met to obtain a tax reduction of household work. Household work is the common term for ROT- and RUT-works. The purpose of the tax reduction is to increase job opportunities and to discourage that undocumented work performs.It is only for the labor cost as tax reduction is given for. The concept of labor cost is defined in law as it is not comprised of cost of materials, equipment or travel. The preliminary work provides no closer explanation what the labor cost includes.

Med anledning av forskning som visat att dålig fysisk form i barn- och ungdomen är förknippat med sämre hälsa i vuxen ålder, var denna studies syfte att kartlägga Skellefteå ungdomars relation till föreningsidrott. En enkät delades ut till slupmässigt valda skolor och bestod av frågor rörande när och isåfall varför de väljer att sluta med föreningsidrott, samt vad det är som gör att de som fortsätter med föreningsidrott? Data från 196 deltagare analyserades statistiskt. Resultaten visade att ungefär 55 procent av deltagarna slutat med idrott och medeåldern för avhopp var 14 år. De tre vanligaste anledningarna till avhopp var ?Jag tappade motivation?, ?Annan aktivitet/intresse tog min tid? och ?Tråkiga träningar?.

Syfte: Studiens fokus var att undersöka hur det ser ut i Sveriges elitklubbar i ishockey, fotboll och handboll när det kommer till den interna coachutbildningen i klubben. En genomgång av respektive idrottsförbunds egna utbildningar ingick också i studien.Metod: Två frågeformulär skickades ut där klubbarna (där oftast sportchefen svarade) fick svara på frågor angående intern coachutbildning och utbildning via idrottsförbunden. Det första formuläret var generellt inte utformat för någon specifik klubb medan det andra formuläret som sändes ut var baserat på klubbens svar från formulär ett.Resultat: Fyra av åtta elitklubbar har en utvecklad coachutbildningsplan och sju av åtta anser att utbildningarna som ges via respektive sports förbund har en hög kvalitet. En klubb av åtta menar på att deras coacher inte är så pass bra utbildade som de önskar de vore.Slutsats: Mer fokus bör läggas på utbildning av coacherna för att höja kvaliteten på dessa på områden såsom beteendevetenskap, psykologi och coaching. Fler klubbar bör internt arbeta mer aktivt för att utbilda sina coacher och kvaliteterna dessa ska ha.

The purpose of this Master?s thesis is to study if teenage fiction, published in Swedish during the course of one year, matches what boys in eight grade claim they want to read about. The background for our work is a survey initiated by Lärarnas Riksförbund, Läsa för att lära, in 2005. The conclusion drawn in Läsa för att lära is that many children, especially boys, lose their interest in reading when they become teenagers. Information on fictional books for teenagers has been collected from Bibliotekstjänst.

I vårt samhälle skiljer sig uppväxtvillkoren för barn och ungdomar mycket åt. Socioekonomiska förutsättningar påverkar barns liv och deras idrottsvanor. Syftet med vår studie är att belysa på vilket sätt elever från två olika klasser och områden med olika social status, har för förhållningssätt till idrotten på fritiden kopplat till skolämnet Idrott och hälsa. Undersökningen genomfördes som två olika fallstudier. Vi valde att undersöka en skola i varje område.

The traditional lawn is believed to be facing a dilemma. On one hand, it is valuable for people because of its esthetical and functional values. On the other hand, the lawn is perceived as a monoculture without biological diversity that hinders the domestic landscape?s flora and fauna. In this graduation-thesis, the private and public lawn?s dilemma of ?to be or not to be?, is examined from these two different perspectives.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding. By using the theory on the data collection from the case company we have an understanding and shown how the customer values can be developed from a service company?s internal and external prerequisites and competitive advantages.

In 1970 professional boxing became illegal in Sweden and in 2009 the prohibition was removed.Just before both of these changes in the law there were debates in media where people argued forand against ilegalization. In the later debate the focus has shifted from professional boxing toinclude Mixed Martial Arts(MMA) as well. MMA was governed and bound by the same law asprofessional boxing.This purpose of this paper is to compare the debate in 1968-1969 with the debate in 2006. The twodebates resulted in two different outcomes, ilegalization of professional boxing in 1970 and thenlegalization of it 2009. Are there any reason for these differences? What is the reasoning behindthis? By using hegemonic masculinity as a guidance when examining the debates this paper istrying to understand how the discourse have changed over time.