This study aims to research how small Companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these Companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three Companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small Companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

The world has changed its understanding of environmental issues dramatically and more people are showing awareness of social and environmental problems. Various stakeholders have increasingly begun to show an interest in how Companies are taking responsibility for their actions. This has led to an improved activity amongst organizations to make their production consequences positive. They work with Corporate and Social Responsibility (CSR). In order to communicate their responsibilities, many Companies work with CSR and ethical guidelines.

Title: Global Reporting Initiative - A comparative study on compliance with the initiative's guidelines between Ericsson and Vattenfall.Authors: Peter Leidhammar, Mattias ThorénSupervisor: Bo EnquistExaminer: Margareta BjurkloSeminar Date: 2009-01-14Background and problem formulation: The interest and the requirements that stakeholders have for Companies sustainability issues are becoming increasingly important. Thus more Companies are increasing their work on their sustainability reports. As there are no laws governing how these are to be designed, standards have been created by various organizations that Companies voluntarily can follow. Now, after the Swedish government gave them the directive to follow the GRI's guidelines the Swedish public Companies have started to follow this trend. The question then stand how much the private Companies' sustainability reports differ from state Companies and whether this can be traced to the differences in the Companies' ownership and their stakeholders picture.Objective: The purpose of the paper is:· analyze how the GRI's guidelines are followed by the two organizations· highlight differences between them from a theoretical perspectiveLimitations: This paper is limited to two Companies, one company owned by the government and one privately-owned company.

Today, social media is used mostly by people in their private life. However, Companies are more and more tapping into the area of social media. To this date, mostly B2C Companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B Companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how Companies can build the best possible social media strategy.

Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.

Cost allocation ? a study of how Swedish energy Companies allocate costs between electricity and district heating in a combined heat and power plant District heating is today the most utilized alternative for heating in Sweden. In a combined heat and power plant (CHP) electricity and heat are cogenerated. The environmental and economic advantages with this kind of production are high. A problem in a CHP-plant is to allocate costs between electricity and heat since both products are generated in the same process.

Companies today are facing more and different kinds of demands from the society and their stakeholders. It is no longer enough to just deliver the products, and not just the quality of the products that matter. The consumers are getting more conscious about the many ways in which Companies affect the society and the environment in which we live. The financial sector, that among others includes stakeholders such as insurance Companies, banks and fund Companies are starting to realise the importance of the non- financial issues that Companies are encountering. Analysing the Companies sustainability when it comes to social and environmental issues, has become an increasingly important factor when for example choosing Companies to invest in.

Background: Accounting of intangible assets have increased during the last years which have created a debate about if trademarks should be accounted as assets with the uncertainty of the value in mind. Valuation and accounting of trademarks are of interest for accountants and investors. These should be able toget information about the assets that are of importance for the company. A solid brand can be of great value for a company, which should be accounted for. Purpose: The purpose of this master is to examine the function of the brand in the different Companies in the study and map the definitions that the different Companies have of brands.

?Death in the pot.? The Fruit and Vegetable Preserving industry in East Scania during the 20th century A Company History. At the end of the twentieth century, only one of the six Companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The Companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.

Background: A debated subject in today?s society is CEO compensation. Companies which give the CEO compensation mean that it motivates them to maximize the company?s return. The compensations are based on various types of variables, such as financial measures and financial ratio.

The purpose of this essay is to investigate and analyze how widely and intensive genderequality issues are considered within Swedish Companies. Qualitative interviews werearranged with personnel managers within each company, and complemented with aquestionnaire amongst the employees. The collected information was analysed on the basis ofgender theory, organization and change theory, theory of equal opportunities and historicalstatistics. The outcome of the analysis indicates that Companies find gender equality of highinterest, and important to address within the daily work. However the analysis also shows thateven though the Companies find gender equality important it is only adopted within few areas,and not across all departments.

Objective: For a long-term and viable economic development to take place in a country it needs to promote creativity and innovation in enterprises. The study applies the process model to study the process of innovation in innovative Companies in Sweden. The study also applies the technology commercialization model to indicate the ability of Companies to commercialize the technology to the market.Main purpose: The purpose of this work is to study how Companies in Sweden proceed with an idea generation and if they manage to commercialize these ideas.Method: This study used a qualitative approach. Multiple case studies & interviews.Conclusion: The innovative ideas in innovative SME:s in Sweden is emerged from randomly events and from systematic developments. Consumer chock is the trigger who draws focus on the idea.

There is a mutual dependency between the business world and the country?s municipalities. The municipalities are dependent on the Companies to create work and tax income while the Companies are dependent on the municipalities they are located in to provide good infrastructure among other things.Apart from this the municipalities can work activly with creating a strong brand in the eyes of the Companies and many researchers in marketing agree that marketing of places will be more common in the future. Marketing of municipalities is however still a rather new and unexplored area and it is uncertain how and to what extent the municipalities work with this.The thesis is formulated:How are the municipalities working to market towards Companies and is it possible to make out any positive change from these marketing efforts?The goal of this study is:Our goal is to examine how the view of marketing of places differs from different municipalities in the Stockholm region, how some of these municipalities work with this and how far they have come in this work.

The accident frequency in the construction industry has shown a downward trend every year but this trend was broken 2010th. It is often lack of precautionary measures within work environment and safety that is the cause of accidents. The big construction Companies understand the importance of precautionary measures within work environment and safety, as they spend a lot of money and time on that matter. By examining the work environment and the safety of the small construction Companies you can see how they work. The report will presents how these small Companies work with work environment and safety, and also how they follow the safety instructions that are available and how they make use of safety equipment.

Purpose: The purpose of this paper is to study the Companies approach to sustainability and to examine the relationship between the report content and the sustainability efforts businesses are making in practice.Method: The study has a qualitative perspective with semi-structured interviews and content analysis as method to collect data. Three Companies were interviewed; Tekniska Verken AB, Apoteket AB and Max hamburgerrestauranger AB. The content analysis was used when collecting data from the three Companies? sustainability reports.Frame of reference: Legitimacy theory, Stakeholder theory, Institutional theory, the Pyramid of Corporate Social Responsibility.Results: The result showed that all Companies are prepared to work for sustainable development and that they view sustainability as an integrated part of their work. The sustainability report is the basis for sustainability reporting, which is a way for Companies to demonstrate to their stakeholders what they stand for and what they implement in practice.