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22021 Uppsatser om Community-Based Social Marketing - Sida 64 av 1469

Staten och socionomen. En kvantitativ studie av social bakgrund och välfärdspolitiska attitydmönster bland blivande socialarbetare.

The North-American sociologist Michael Lipsky has characterized social workers as street-level bureaucrats with a substantial discretion in the relationship between the welfare state and its citizens. Within Lipsky´s theoretical framework social workers appear as a powerful group that socializes the citizens to uphold certain expectations towards the welfare state and its (re)distributional programs. From this point of view, it is important to learn more about social workers and the attitudes they express towards the welfare state. The aim of this study is to analyze how the welfare-political attitudes of future social workers are affected by their social background (e.g. class background and ancestral homeland).

Stolthet och fördomar: upplevelser av hur det är att vara ung i Herrgården

The purpose of this essay was to investigate the experience of being young and living in Herrgården in Rosengård, Malmö, from the aspects of six adolescents, two police officers, one social worker and one youth leader; and also what the cause is according to them, of disturbances arousing like those in the spring of 2007. At this moment there were antagonisms between adolescents and policemen. The research was performed with a qualitative method based on partly structured interviews. Four kinds of main themes were notable from the interview results. Those were: Growing up in Herrgården, Other peoples' view of Herrgården, Identity and Causes of the disturbances.

Vård efter behov, eller?

The aim of the study was to examine how social workers investigate and assess addiction cases whether gender matters or not. The following questions were asked in the study; ? Does the gender of the client influence whether a case is opened after the first meeting at the Addiction Unit? ? Do social workers consider there is a difference in handling an addiction treatment investigation when the client is a man or a woman? ? Do divergences exist in the assessment and the final decision process when the case concerns a man or a woman? The study is based on the qualitative method. The material is gathered from semi-structured interviews with social workers. Their job tasks include assessment and evaluation of addiction cases.

Tiden, hälsan och familjen : En intervjustudie av tidsbrist och dess konsekvenser för hälsan

Aim and scientific issuesThe aim was to identify potential health risks, for full-time working parents with small children, caused by time shortage. The intention was to better understand and help this particularly time-pressured group in society to achieve a healthier lifestyle. The identification was built upon their own opinions about possible health risks and upon an interpretation of the health risks from a health promoter?s perspective.How do full-time working parents with young children handle time-shortage in a health perspective, specified in the categories: sleep, recovery, nutrition, physical activity, social health and mental health?What consequences for health does time?shortage have for full-time working parents with young children?What do parents with young children think could help them to obtain a better health in everyday life? MethodThe study was based on a literature overview and semi-structured interviews with 6 people who were strategically selected: the interview objects were all full-time working or studying, had one child under 7 and lived together with a partner. All interviews were recorded using two dictaphones and were implemented, transcribed and analyzed by both writers of this essay to increase the reliability of the results.ResultsTime shortage is shown to be handled especially through priorities in the respondent?s lives.

Miljöcertifieringar i klädbranschen - En fallstudie av Polarn O. Pyrets ekologiskt certifierade kollektion

Vårt syfte med denna uppsats är att studera huruvida användandet av eco-marketing, med en miljöcertifiering, kan ha potential att stärka ett etablerat företags varumärkeslojalitet och på lång sikt dess varumärkeskapital. Med utgångspunkt i teorin om varumärkeskapital ämnar vi att titta på hur kunderna till vårt fallföretag, Polarn O. Pyret, uppfattar deras användning av miljöcertifieringar. Den metod vi använt oss av i uppsatsen är abduktiv då vi, med utgångspunkt både i teorin och i Samhällsdebatten, studerar hur kunderna uppfattar användningen av eco-marketing med miljöcertifieringar. Vi har genomfört en kvalitativ studie där vi intervjuat fokusgrupper och genomfört en intervju med en PR-konsult.

Viral Versus Direct Marketing : En kvalitativ studie om företags förhållningssätt till två strategier inom sociala medier

En ny värld har skapats med Internets möjligheter till marknadsföring med sociala medier i centrum. Det har satt marknadsföraren på okänd mark då sociala medier introducerar helt nya prövningar då konsumenten själv kan styra över det publicerade materialet som ett företag väljer att lägga ut. Kommunikationens tillvägagångssätt mellan en kund och ett företag har förändrats, och därmed även beteendemönstret för respektive part. Detta leder till många frågetecken som; hur går företaget tillväga? Behåller vi ett traditionellt angreppssätt? Aggressivt eller passivt? Viralt eller direkt?Studien tar an ett kvalitativt angreppssätt där två aktuella aktörer på marknaden har valts ut och därefter intervjuats.

Fattigdomens slöja: En studie i hur fattigdom påverkar konsumtion

The aim of this study is to map the consumption patterns of the poor. We also examine if loyalty can be created in this segment, and try to discover different types of poverty. This study is of great importance since the poor segment has been slightly overlooked in marketing research. Therefore we have also turned to other academic disciplines such as sociology, ethnography and consumer culture in order to analyze our empirical input. The study is abductive and we have in a qualitative and ethnographical manner conducted interviews in order to obtain information and reveal categories.

Gatuprostitution, varför där? - Fysisk planering och social säkerhetspåverkan på lokaliseringen av gatuprostitution i Göteborg

?Street prostitution, why there?? is about how the physical planning and physical environment affect the localization of street prostitution in Gothenburg. The aim is to increase the understanding of how social security is linked to man's immediate environment and are influenced by the physical environment. Important concepts that are explained in the paper are social security, prostitution, and physical planning.This study deals with theories about the factors that may influence why criminality localized to a specific area, such as legislation, urban planning and community. The study conducted interviews with the Gothenburg Police, Västra Götaland County Administrative Board, Gothenburg City, Stadsmissionen and Mikamottagningen.

En studie kring processen att som IT-konsult skifta affärsmodell genom försäljning av en standardiserad lösning.

Due to increasing international competition and new technology IT-consultants has been forced to oversee their business models lately. The main purpose of this study is to investigate the process and consequences of a shift in business model for a consultant by using a methodology based on action research. The empirical foundation consists of a field study with observations, notes, interviews and business related documents. The case describes a consultant?s process of shifting business model from profits based on man-hours to selling a standardized system.

Socialarbetares förståelse av våld i nära relation : En vinjettstudie med barnavårdsutredare

Social workers ideas about what domestic violence is influence their ability to recognize vio-lence in cases where this occurs. Social workers awareness and understanding of domestic violence can also influence the handling of these cases. Education on the subject domestic violence can increase social workers knowledge about, awareness and handling of violence. The present study aims to investigate how social workers in child protection investigations understand, recognize and interpret domestic violence and which interventions the social workers suggest. This is a qualitative vignette study in which semi-structured interviews was carried out with social workers working with child protection investigations.

Social Demokrati : Sociala medier, Politiker och Demokrati

The aim was to explore how the first page of a student newspaper has been changed over time since it was founded in the 1960´s.This thesis explores how the front page of the student newspaper Lösnummer has been changed since it was founded in 1966. It concerns the location and frequency of elements and it is based on theories of layout, the first page and visual communicationIn addition, the thesis develops a new kind of method for determining the location of elements on the type area. The method is based on the hexadecimal number system. It is formed as a grid which is placed on the first page to determine the location of the elements.It concludes that the frequency of elements had its peak during the 1970´s and has ever since decreased gradually. Image placement has gone from being scattered all over the front page to be centered and increase in size. .

En stad, ett lag och en fotbollsmatch : En etnografisk studie av Kalmar FF:s lag för ungdomar med funktionsnedsättning

As a soccer coach for youths with disabilities and as active soccer players, our thoughts regarding the basic principles of sports where awakened and how it corresponds with the possibilities of disabled youths participating in club organized sports. From that thought came the idea that, with our team as the point of original we should contribute with increased knowledge regarding the experiences of disabled youths doing sports. Using ethnography and co-operative observations we have researched both including and excluding factors that contribute to the possibilities of disabled youths opportunity to do sports. We have been able to distinguish that the youths in question feel that sports can be identity-building as well as give a sense of community. The study shows that the basic principles of sports does not correspond with reality because the lack of availability is the determinant factor. .

Opiatberoende och läkemedelsassisterad behandling : En kvalitativ studie om några socialarbetares syn på opiatberoende och behandling med metadon/subutex

The aim of this study is to take note of  social worker´s views on opiate addiction and medication-assisted treatment. The definition of social workers in this paper, is people who are involved with individuals  who have an opiate addiction and have therefore been in contact with drug assisted treatment. Data was collected through interviews with social workers. The interviews were based on an interview questionnaire on four explicit themes: Motivation, Medical Assisted Treatment (LA) Other complementary treatment and expenses and its meanings. These are analyzed and discussed through the theory of harm reduction and the theory of labeling..

Tystnadens väggar. Oviljan att erkänna och diskutera sexuella övergrepp på män i USA:s fängelser

In 2008 USA was the one country that had the most people behind bars, both in numbers andpercentage, 2,3 million people. Of all the male convicts that were being held in custody aroundthe country's different detention facilities, thousands of them were being exposed to sexualabuse, such as rape. This essay will try to understand why there hasn?t been a bigger public outcryin the American community concerning this. It does so by studying the view of rape as a crime ofgender, by examining religion in USA and the Christian view on homosexuality, looking into thepublics thoughts on prisons and the penalty's purpose plus studying theory's of the publics viewon the prisoner.

Doing Business in China - A Best-practice Model for Foreign Invested Small and Medium-sized Enterprises (SMEs)

Foreign invested SMEs have recently become increasingly interested in China. The enterprises are in this report categorized as second wave companies since they follow the footsteps of previous pioneers, of which mostly were larger companies. The ambitions of the SMEs are either to sell products on the ever expanding Chinese market or to utilize the potential of low cost production for global markets. The existing literature is fragmented and solely based on the experience of larger companies. We believe that SMEs are facing new and different challenges, and thus a new generic theoretical frame work is desirable.

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