Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The conclusion of the essay is that it is possible for small actors on the Swedish clothing market to build loyal relationships with their customers.

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research..

The overall objective of our research is to understand  how social workers in social services protect the individual's autonomy, integrity and a coercive law which deprives the individual of his rights.In this study, we bring out social secretaries perspective on how they see the compulsory treatment and the problems that can arise in a detention. This study is based on the questions; How are power between social worker and client? What is the social secretary of the law on compulsory as a tool to help clients?We interviewed eight social workers who work specifically with compulsory treatment. We used the result to answer our questions. As a theoretical background, we chose to use the power perspective, the concepts of flexibility and freedom of action and categorizations.The results that emerged from our study are that compulsory treatment is considered to be a positive and negative thing.

This study is based on a qualitative study with 8 semi-structured interviews. The aim of thestudy was to describe how social workers in the individual- and family section in socialservices in two different municipalities in Sweden reason about reporting obligations and tounderstand what lex Sarah means in the decisions making to report incongruity or not. Weinterviewed social workers that work in the department of individual- and family section, amunicipality worker who works with state governance with all kinds people in the society.We asked the social workers altered questions about how they handle lex Sarah in their work.Three different topics were identified in our study and became the themes: Description,management and conflicting thoughts. Our analysis is based on two different theories, oneabout the choices a person make being in an organization, the other about how a professionalindividual have altered pressures to handle in their everyday work. By doing a semi-structuredstudy of the social workers opinions, we found out that the description of incongruity was notthe focus just in managing lex Sarah.

AbstractThe purpose of this essay was to examine how young people who are about to graduate from high school define and value their future. We also wanted to se which emotions they associate with their future and what or who influences them in their choices in life.The questions for our study were:What does it mean for these youths to become an adult?What images do they have of future education, profession and unemployment?What or who influences the picture they have of their future?What kind of attitude do they have towards the future?We approached the research with a qualitative method and interviewed ten youths in high school. Our conclusion was that the youths had an ambivalent attitude towards becoming adults; it was scary and yet exciting. The youths had the impression that education was important in order get a good job and to avoid unemployment.

The main purpose of this study is to explore and develop how the Christian conception of love as agape can be understood in light of feminist concerns, and how it can be cultivated in light of psychological research. Traditionally, agape has been defined as unconditional self-sacrifice for the sake of the other. Feminist theologians have highlighted repeatedly that an ethical principle of self-sacrifice might not be liberating for groups who have already internalized pressure to sacrifice their own needs for others. The main research questions are: 1) How may agape be understood in light of feminist concerns about its traditional interpretations? 2) How could a Christian community cultivate a form of agape that is responsive to feminist concerns? In order to answer these questions, the first part of the dissertation examines feminist concerns regarding discussion of agape, and then uses these concerns as a lens for analysing four themes in contemporary accounts of agape: community, care, humility, and mentalization.

Religious congregations and social work have long been a neglected field of research. Although the number of studies have increased during the last twenty years. With a starting point in the situation in this field of research and in the current public debate in Sweden the focus of this study will be on how Christian and Muslim congregations view cooperating with the municipalities, organizations, the religious community to whom which the congregation belongs and how the congregations view cooperating with other religious communities. Qualitative method of research was used. Representatives of four religious congregations was interviewed; a deacon in a congregation in the Swedish Lutheran Church, a pastor in a congregation belonging to the Mission Covenent Church of Sweden, the chairman in a the board of a Muslim congregation and volunteerleader in another Muslim congregation.

 This essay has been investigate a Hindu swaminarayantempel in central Sweden, its activities and function from a diaspora perspective. Also to investigate the relationship between Hindu diaspora groups and in relation to South Asia. An ethnographic method was used.The result of this study shows that the key activities temple provides the puja. Pujan is the most frequent activity in the investigated Temple. The temple also provides other activities that often are linked to anniversaries and celebrations of festive calendar, such as Diwali or gods' birthdays.The investigated temple has a similar function as other diaspora groups.

Purpose: Our purpose with this study is to compare how the two selected schools in two different areas in Stockholm chooses to introduce and integrate newly arrived children in Sweden. The schools are located in the suburb and downtown in Stockholm. One school has chosen to integrate the child by placing him or her in a preparatory class and the other school is placing the child into a regular class.Investigation questions: We want to find out how the choosen schools are working with a newly arrived child. How is the child integrated and introduced directly into a regular class through teaching methods and teaching material and how a newly arrived child is integrated and introduced into a preparatory class through teaching methods and teaching material. We also want to find out if the community authorities in the City of Stockholm and the Swedish state have guidelines that schools are supposed to follow in the work with newly arrived children and whether our selected schools are working after these guidelines.Method: The study is based on two methods.

Sociala nätverk, eller så kallade communityn är ett fenomen som fått större betydelse idag och snabbt spridit sig runt om i världen. Communityn Facebook har blivit känd för att den samlar många användare och har en god målgruppskännedom, vilket gör Facebook till en attraktiv marknadsföringsplats som har uppmärksammats av en rad olika företag och organisationer.Syftet med denna uppsats är att undersöka vilka möjligheter och begränsningar Facebook har som marknadsföringskanal, samt undersöka svenska företag och organisationers användning av Facebook i sin marknadsföring. Vi har använt oss av en kvalitativ metod och vår uppsats bygger på en empirisk studie, med material från ett antal informant-, samt respondentintervjuer. Frågorna har kretsat kring vad våra informanter och respondenter anser kännetecknar Facebook, deras erfarenheter av Facebook som marknadsföringskanal, samt deras åsikter om Facebook som marknadsföringskanal i framtiden. För att få bästa möjliga svar på våra frågor ansåg vi att vi behövde intervjua personer med kunskaper om Facebook från både ett utifrån och ett inifrånperspektiv.Resultatet från vår undersökning visar att marknadsföring på Facebook inbjuder till stor kreativitet hos företagen och organisationerna.

Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

In the beginning of the 1860s, an important railway was built between Malmö and Stockholm. The railway became one of the most important projects that would influence the entire southern Sweden. The railway line was located to areas outside the ordinary routes and a number of communities were built up along its way.Älmhult was one of the communities that was built up due to the railway. In the beginning there were only a few farms and a station, but a community developed and the village grew. In 1901 the village became a small market town, which was an important event.

This study focuses on the use of animals in social work from the perspective of social workers. The purpose of this study is to examine social workers? experiences of animal assisted social work and how social workers view the integration of animals in various fields of social work. The research is based on a qualitative method and four semi-structured interviews were conducted with social workers. The theories incorporated in the study are Attachment Theory and Sense of Coherence (SOC).The following results are presented: Social workers are considered to have a more comprehensive understanding of clients compared to their associates who do not hold a degree in Social Work.

AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.