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22021 Uppsatser om Community-Based Social Marketing - Sida 45 av 1469
Lokalitet, globalitet och folklighet : Hälsingegårdarna som världsarv
The aim of this essay was to investigate the effects of adopting a site to the UNESCOs World Heritage List. Thefocus laid on the example of the Decorated Farmhouses of Hälsingland, which was the most recent Swedishadoption. With the question of impact of the World Heritage List in mind, the region of Hälsingland became themain focus. The study was made with particular focus on Gästgivars, a farm located in the municipality ofBollnäs, to which the theory of social life of things was applied. The result of the World Heritage was, in the caseof Gästgivars, an increase of the cultural value and social status.This case study has shown that the impact of the nomination has not been immense, but suggests that longtermeffects can show.
Invandrarkvinnor i Borlänge och Gemensamma Krafters betydelse för kvinnorna
To end up as an immigrant in an unknown country and to try to participate in the majority society means both psychological and physical difficulties where their whole life is changing. Gemensamma Krafter is a prevention changing work in a housing area in Borlänge. It works among other things as a meeting place for people from different cultures. The aim with this study was to describe and to get increased understanding for the lives of a number of immigrant women who lives in Borlänge/Sweden and which importance ?Gemensamma Krafter? has had for them.
Skadeförebygg, vad och varför? ? en studie av skadeförebyggande verksamhet hos försäkringsbolag på den svenska marknaden avseende byggnadsrelaterade skador
Social housing in Northern Europe and the importance of social and political consideration in planning. Focus of the essay lies on the "burning suburbs" of France, based on literature studies combined with a study visit to Les Minguettes outside of Lyon..
Mellan det sagda och det outsägliga : om socialsekreterares kompetens i barnavårdsutredningar
The purpose of this essay is to examine the concept of competence within the social services. More specifically it aims to find out how the social workers themselves look upon their own competence in social investigations concerning children. As the study was based on focus groups the main questions were vague at the beginning and were cleared later on during the group sessions.In three focus group interviews in three different municipalities in southern Sweden 11 social workers were asked to discuss this issue. The interviews were then thoroughly transcribed. In the data I identified 9 themes seeming to play a special roll in the discussions about competence: practice; experience; approach; intuition; responsibility; theories, methods and laws; reflection; resources and ethics; specialisation versus integration.The analysis made on these themes was based on two different kinds of perspective; one focusing knowing-in-action and the other focusing the organization framing the competence considered.As a conclusion the 7 first themes can be seen as a definition of the competence used in social investigations concerning children.
Nedläggningar och nyetableringar. En studie av hur folkbibliotekssituationen förändrats i Göteborg under 90-talet med hänsyn till stadsdelsnämndsreformen.
The purpose of this masters thesis is to examine the arguments that are being used when closing and establishing peoples libraries. During the 90:ies, in the community of Gothenburg, 4 public libraries were closed and another 3 public libraries were opened. A possible reason for this change lies in the reform from the city Committee that split the community of Gothenburg into 21 pieces; all with one centrally appointed political Committee. The library activity has since the reform was implemented got worse in some areas, foremost in the already neglected city sections, and better in some areas, which where able to establish new libraries. Argumentation analysis indicates that the arguments used at closure where mainly economical and neither the number nor relevance and validity of the arguments where good.
Möjligheter att gynna biologisk mångfald i svenska trädgårdar
Det svenska jord- och skogsbruket domineras idag av ett fåtal arter, ängarna har nästan försvunnit och våtmarker dikas ut. Förutsättningarna för en mångfald av djur och växter utarmas i vårt land. Varför låter vi detta ske? En viktig anledning är att fler och fler människor bor i städer, spenderar mindre och mindre tid i naturen och därmed förlorar känslan och förståelsen för värdet av natur, odling och biologisk mångfald. Så vad kan göras? Ungefär 6.6 miljoner människor i Sverige har idag tillgång till trädgård och tillsammans täcker de en yta som är lika stor som Blekinge.
Hyllad, ratad eller anonym : en studie om svenska konsumenters attityder till opastöriserad mjölk
In Sweden, all milk needs to be pasteurized. Unpasteurized milk [ OPM ] may only be sold in a smaller scale directly from the farmer to the consumer. The law was introduced in 1939, to prevent tuberculosis, which poses no threat today. There are other reasons, such as keepability and risk of pathogenic bacteria, why milk is pasteurized. Despite these risks, many consume OPM.
"Aha, det är bara studentradio" : En kvalitativ studie om medielandskapets underdog och kampen om legitimitet
The Bachelor thesis ?Oh, it?s only student radio? is a qualitative study of the Swedish student radio and its members. The study aims to investigate the professionalisation of the radio hosts through Pierre Bourdieu?s theories of field and habitus as well as theories of profession. In order to do so, it?s also necessary to establish the radiostations? perceived role in today?s media landscape by analysing their ambition in relation to other media organisations.
Affärsmodeller och Strategier i Apples Appstore
Apple has since their launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic of any academic study, a fact that makes this thesis important. Under the assumption that apps can be regarded as a service, traditional service marketing theories have been applied with the research goal to map existing business models, evaluate revenue potential and understand best practices of marketing techniques. A series of qualitative interviews with representatives from the difference business models, backed by secondary data describing the domain shows how the Appstore has evolved over time and which marketing practices that appear successful.
När båtarna sattes i vattnet : Genus och klass i Svenska Dagbladets och Aftonbladets rapportering om Titanic-katastrofen
The purpose of this paper is to examine the image of the Titanic disaster in two Swedish newspapers reports of the disaster. By analysing various newspapers reporting of the disaster, we wish to investigate whether there are differences in reporting of gender and class in order to say something about the contemporary outlook and the prevailing social beliefs.The source material that the study is based upon comes from the Swedish newspapers Aftonbladet and Svenska Dagbladet and their reports from the 15 April to the 30 April 1912 and the reporting from the time of the sea-hearings completion (22 May and 31 July 1912).The study finds that news reporting follows the same standards, however, are different in style of performance because of the newspapers' differing positions.The study finds that a distinction is made between the reporting of men's and women's behaviour. Whether a man followed or violated norms leads him criticized or praised in the newspapers. Women's behaviour is hailed independent if they followed the standard of what was feminine or masculine behaviour in a disaster.The study also finds that a distinction is made between passengers of the various classes in the reporting. The majority of reports concerning individuals in the First Class are in positive terms.
Medias granskning av socialtjänsten : - en kvalitativ undersökningen ur ett socialsekreterarperspektiv
Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.
Moralisk stress : en explorativ undersökning om socialsekreterares upplevelser av när de är tvungna att gå emot de egna värderingarna inom det sociala arbetet
The purpose of our study is to examine whether social welfare secretaries experience obstacles in work to do their tasks in a way that they, from their own values, thinks is right. And if so, what are the reactions and what strategies do they use to manage this. The study is based on a qualitative method. The data consist of interviews, with five social welfare secretaries, which all work in southern Sweden. The social welfare secretaries both work at a children- and youth department and at a social allowance department.
Att marknadsföra kunskap : En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.
?På andra sidan planket? : en kvalitativ studie om hur det sociala stödet från nätverken påverkar återhämtningsprocessen från ett drogmissbruk
Research about social support and social networks has mostly concerned the impact on a person?s wellbeing and health. However an aspect largely neglected is how social support within the social networks can affect the process of giving up a drug abuse. The purpose of this paper is to contribute to a better understanding of what role the social support within different relationships can have on the process of giving up drug abuse. Furthermore the aim is to examine how a self-help group can provide social support in the transitional period after leaving a drug abuse.
Barnet i biståndet : - en kvantitativ studie om barnperspektivet i ekonomiskt bistånd
This study is about the child?s perspective when it comes to work with financial assistance. The purpose of the study was partly to describe how social workers regard the child?s perspective in their work with financial assistance and partly to look into whether they impose a child?s perspective in their practical work. To fulfill this purpose the authors used a quantitative method and sent out a web based survey to all the social workers actively working with financial assistance in Stockholm town.