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22021 Uppsatser om Community-Based Social Marketing - Sida 35 av 1469
Barnperspektiv : En kvalitativ studie om hur handläggare i två kommuner beaktar barnperspektivet inom ekonomiskt bistånd
The purpose of this study was to examine social workers working process in social assistance with focus on the child´s perspective. We were interested in learning about the existence of variations in approach and attitude between two municipalities. Question to be answered about what methods and approaches used by social workers to include the child´s perspective in the process of social assistance. Another question to be answered about what the manner in which social workers took into account the child´s perspective when the families apply for social assistance in relation to the operations and requirement. To fulfill the purpose, qualitative methods were used.
Lärares upplevelser av en utbildning på vetenskaplig grund : Lärares upplevelser av en utbildning på vetenskaplig grund
This study examines the closure of public libraries, and the nonprofit organizations takeover of them as a phenomenon. The aim is to understand why the nonprofit takeover is common and what the takeover symbolizes and if the discourse in media invokes the views on libraries and the profession.Interviews were made with librarians, politicians and representatives of a nonprofit organization to study different sides of the phenomenon. Other empirical data were found in local and national newspapers and media-channels. I discovered that public libraries are highly valued by both politicians and the community. The study also showed that a library in a community makes people feel valued.
Det Osynliga Våldet : - socialarbetares syn på kvinnor med funktionsnedsättning och deras utsatthet för våld i nära relationer
The aim of this study was to highlighting social workers perceptions of women with disabilities and their vulnerability to domestic violence - and thereby problematize previous research on gender-based violence on the basis of category of functional ability. We designed this study by using a qualitative approach based on six semi-structed interviews with professionals from different professions. All of them have contact with women with disabilities in some way. The selection was based on gaining an understanding of the social worker?s perceptions regarding abused women with disabilities based on their different professional experiences.
Ett problem för varje lösning : Corrymeela Community, René Girard och den mångtydiga mångfalden
AbstractA Problem to Every SolutionThe Corrymeela Community, René Girard and the ambiguous pluralismThe main purpose of this study is to examine how Girard´s ideas of society, culture andreligion have become part of the reflexion in the praxis of Corrymeela Community through the work of Roel Kaptein and how this praxis can shed light over the work with dissonances of faith and values in education in RE, Social Studies and other subjects.In earlier publications I have studied how dissonances of faith and values can beunderstood in educational settings and in connection with issues of interreligious dialogue.The extensive discussion of how differences in culture, religion and value in a pluralisticsociety are to be analysed and treated in pedagogical reflexion seems to increasingly occupyactors in different parts of the educational system. It is obvious that these issues also arebrought into focus as an important field of research. My main interest in this paper is to study how a reconciliation group in the middle of the conflict in Northern Ireland has developed a view of conflict reason and conflict resolution under the influence of the French researcher René Girard and what aspects of this study that can improve the reflection over pluralism and dissonances of faith and values in everyday praxis in education.For a period of more than a decade I have been in contact with actors in the peace process inNorthern Ireland in connection to different educational projects. The attempts to analyse the different aspects of ?The Troubles? and the efforts to find ways out of conflicts and civil war are many and the literature on subjects related to these tragic history of social, cultural and religious conflicts is difficult to survey.
Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring
Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.
Glöm inte bort berättelsen : -en studie om intern storytelling
Authors: Marie Andersson, Maria Gustafsson and Johanna Olsson.Tutor: Peter CaesarTitle: Don?t forget the story ? a study about internal StorytellingKeywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation.Background: Something that can be problematic for managers in an organization is to find an effective way to spread information that will received by all the employees. One way to spread information and messages to the employees is by using internal Storytelling. The use of internal Storytelling aims to create an environment to build up an engaged personnel. Organizations use internal Storytelling when they want to create collective stories and frame of references among the employees within the organization, and also spread the values of the brand and information about the organization.Problem statement: How can internal marketing be affected by internal Storytelling?Method: Our study is based on a case-study of SCA Packaging Sweden AB.
Prognos för krypsättningar på Götaslätten
Social housing in Northern Europe and the importance of social and political consideration in planning. Focus of the essay lies on the "burning suburbs" of France, based on literature studies combined with a study visit to Les Minguettes outside of Lyon..
?Fred är inte breaking news? : En kvalitativ fältstudie av fredsjournalistik i norra Uganda
AbstractDenna uppsats handlar om hur community radiostationerna Mega FM och Radio Wa i norra Uganda arbetar med fredsjournalistik. Syftet med uppsatsen är att öka förståelsen för relationen mellan community radio och fredsjournalistik. Det är inte bara relevant för journalistikvetenskapen, utan även för alla som är intresserade av utveckling och freds- och säkerhetsfrågor i konfliktområden. Hur ser det fredsjournalistiska arbetet ut i praktiken på community radiostationerna Mega FM och Radio Wa? Vilka förutsättningar är nödvändiga, enligt Mega FM och Radio Wa, för att skapa ett generellt freds- och försoningsrelaterat radioprogram? Vilka svårigheter finns för att lyckas genomföra ett fredsjournalistiskt arbete, enligt Mega FM och Radio Wa? Frågeställningarna har besvarats genom kvalitativa informantintervjuer med radiojournalister i Gulu och Lira, och observationer. Det teoretiska ramverket inkluderar fredsforskning, utvecklingskommunikation, deltagande kommunikation, teorier om community radio och fredsjournalistik.
Fria leken
This social psychological qualitative study demonstrate how the children?s play begin and what significant important it has in the child?s identity progress. The main subject in this social- psychological study is the child?s self and how through imagination, creativity and spontaneity the human?s personal identity is discovered. However the study is based upon the children?s plays in day- care, the children whom are being objects for the study are from 3-6 years old.
Gårdsbutiken : att välja marknadsföringsstrategi
The agriculture of today is getting larger and larger and it demands more efficient machines to handle these larger units. But all farmers don?t have the opportunities or don?t want to expand. What should they do if they want to remain on the farm? An alternative is to start a farm shop.
Att lyckas när oddsen talar emot : Hur lämnar man gängkriminaliteten-den enda gemenskapen?
The purpose of this study was to create a deeper understanding for, and shine a light on the exit process for former criminal gang members. Which conditions appear to be important and what may constitute the enabling and inhibiting factors of an exit process? The study was based on qualitative semi-structured interviews with respondents who themselves have experience of a criminal lifestyle and gang affiliation, and with professionals in social work. Our theoretical approach is based on Helen Ebaugh?s definition of an exit process, labeling theories, strain theory and control theory.
Rektor - styrdokumentens förlängda arm i arbetet mot ?en skola för alla?
In 2005 we made a research in a Swedish community board about their view on the political and ideological intentions of ?a school for all?. The results from that study were the background to this research.The aim with this research was to find out how principles in the same community were thinking about ? a school for all? and if they were leading a development towards ?a school for all?. In that context they were given the opportunity to explain their definition and reasoning about ?inclusion? and ?integration?.
Distriktssköterskors informationsanvändning - en studie av informationsanvändning i förhållande till arbetsuppgifters komplexitet
This study is an attempt to examine the information needs and use in everyday tasks inthe work environment of community health nurses. The purpose of this paper is double toexamine the information need and use of the community health nurses and to test and validatea method and a theory for the studying of information need and use in workers everydaytasks adapted from Byström and Järvelin (1995). Most of the data were collected throughdiaries kept by the informants in close relationship to the problem situations and were analysedqualitatively. Furthermore a literature survey was made in nursing infomatics and informationscience and it showed that there is no absolute common ground between the disciplinesin the way they use the information concept.The theory and method were validated in a broad outline and were very useful in the study ofcommunity health nurses' information needs and use. The study also shows that the contextof community health nurses plays an important role in the nurses information behaviour..
Att kommersialisera och sa?lja en plats : en analys av resereklam, representationer och geografiska fo?resta?llningar
Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.
Oregistrerad gemenskapsformgivning - Svaret på problemen med formskydd för modeprodukter?
In the year of 2002 a new council regulation on community designs was implemented. In the beginning of the essay the legal situtation before the implementation is investigated and part of the purpose is to evaluate if it constitutes a solution to the problems with protection of fashion designs that existed then. Because fashion designs more or less were excluded from protection during the period before the implementation the fashion business developed a habit of unauthorized reproduction. This attitude among the market players is a central point of the essay. The essay starts off with a review of the earlier lack of possibilities regarding the protection of fashion designs.