AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

Abstract Westerholm, I. (2011). Gravidas hälsovanor. Hälsopedagogiska programmet. Akademin för hälsa och arbetsliv, Högskolan i Gävle.This study aimed to investigate whether pregnant women change their health habits following recommendations and, if so, find out where they get this information from.

Background: Parents attitudes about illness and health reflects on their children. When the child has acute pain the parents often reacts with fear and confusion. The demands on the parenting role increase and therefore it´s important that the nurse show consideration for the parents experience and practise family nursing. Aim: The aim of this study was to illuminate parents experiences in connection with their child´s acute pain in a caregiving situation. Method: This literature study is based on ten scientific articles.

The aim of this study was to examine, in the work against bullying how collaboration between the school counselor and other professions is described by the different professions within the student health team as well as how they describe that the different competencies involved in such teams shapes problem definitions and solutions. The student health (swedish- elevhälsoteamet) team of which the study is based on consists of different professions such as school counselors, school nurses, special education teachers, school psychologists and school principles. We have interviewed representatives of all the above mentioned professions with the exception of school psychologists using a qualitative research design. In this study we have chosen to focus on two student health teams from two different primary schools located in a middle-sized municipality in southern Sweden. We have analysed the results using new institutional theory and the terms domain and power. The main conclusion of the study is that school counselors themselves feel they have a specific knowledge regarding bullying but have difficulties in capitalizing on it while collaborating with the other professions in the student health team.

Abstract The core is the center of gravity in our body. Injuries and overload in the joints, is the most common reason for not be able to work in Sweden today. A god strength capacity in the core is important for secure and effective movements, as well for active athletes, as for non athletes. The increased number of employees, who report in sick today, has been correlated with psychological bad health. New methods to deal with mental and physical health problems among people can indicate to the fact that Yoga in the western world has increased its members, due its spiritual and physical recognition in favor of well being.

Automatic milking systems (AMS) have been in commercial use since 1992 and have since 1998 increased a lot. The objective of this study has been to examine the development of udder health on farms converting to AMS. The study also included a comparison of how udder health developed depending on how farms handled cows with mastitis. This was because farms choose to either milk cows with mastitis in a separate barn or in the milking robot. Other studies on udder health on commercial farms have shown that somatic cell count increases both among individual cows and in the bulk milk when converting to an AMS. No differences between before and after converting to AMS in the proportion of cows treated for mastitis can be found in the literature.

Our aim with this study has been to show the central factors that we consider have had animpact on public libraries in the "information society". We have studied two communities in the south of Sweden, Ronneby and Sölvesborg. These two communities have both started a development to the IT society, a society where information plays a great role, where the technique is the tool that supplies information.Ronneby community had early the aim to be the chief Swedish information center. A priority on information technology has therefore been obvious for them. Sölvesborg community has had another method and time schedule towards the IT society.We have been studying the documentation of aim and the strategy for IT development in different levels.

The main purpose of the study was to analyse the well being of children placed in foster care for at least two years, in one sample municipality. An assessment was made of how the social service admistrated and took responsibility for these children in terms of schooling, physical and mental health. To further understand the situation of the children three areas of investigation were added concerning; teenage pregnancy, the mental health and mortality of the biological parents. To receive answers to those questions a qualitative interview method was used, with structured questions to social workers working with foster care. The author also studied journal notes and child investigations to receive a more comprehensive picture.

The aim of this two years master?s thesis in Archive, Library and Museum Studies is to analyse how Swedish cultural history museums work to include LGBTQ-heritage (LGBT is the acronym for Lesbian, Gay, Bisexual, Transgender and Queer) in their collections. This work is articulated around three research questions. These interrogate museum practice about collecting and collection management, what it looks like in the already gathered collections as well as the implications such work implies on a broader level. The theoretical framework throughout the paper is gender and LGBT studies as well as queer theory.

Background: Patients who deliberate self harm often feel disappointed with the health care. The consequence of this may be that the patient avoid to seek help after self harming. Nurses' often experience these patients to be difficult and hard to deal with. Both patients' and nurses' thoughts about the situation may affect the situation in a negative way. A good relationship between the caregiver and patient is important.

Each year over 3000 children in Sweden lose a parent. The loss of a parent may cause some grave changes in a child?s life, leading to both mental and physical consequences. The purpose of this literature study is to examine the different ways in which health care personnel can better receive and relate to children whose parents are dying or have passed away.Data was collected through such sources as Pubmed, Academic Search Elite and Cinahl, which resulted in the inclusion of sixteen subsequent articles, ten of which were quantitative and six of which were qualitative. Thirteen of the said articles illustrate how children act in response to a dying or deceased parent and what measures were needed for them to move on with their lives.

Background: Do our elder starve? A good nutrition state gives a good health and comfort. The research displays that is it exists shortages in energy and nutrition needs for the older. Aim: The aim with this study was to elucidate the mealorder and the mealsituation for the elder and how the nurse handles this. Method: This litterateur review was based on teri research studies.

Ämnet för uppsatsen är att undersöka vilka kommunikationsverktyg gymnasieelever på Kungsmadskolan i Växjö använder sig av för att kommunicera på Internet, vilka motiv som ligger bakom valet av kommunikationsverktyg och det fortsatta användandet. Uppsatsen inriktar sig på fem olika typer av kommunikationsverktyg: chatt, Internetforum, community, Internettelefoni och e-post. Undersökningens syfte är föreståelseinriktat, vilket innebär att vi ämnar att undersöka och förstå vilka motiv som avgör gymnasieelevernas val. Vi har valt en kvalitativ metod för vår undersökning. Vi har genom diskussion med två stycken fokusgrupper indelade i en med bara killar och en med bara tjejer från Kungsmadskolan i Växjö samlat in empirisk data.

Sweden has an environmental goal to achieve until the year 2020. To achieve this goal the construction business has to take an initiative to use the modern techniques that are available to lower the energy consumption I buildings. There?s also a debate going on today regarding the energy demands set by the Swedish government through Boverket, some communities throughout Sweden thinks that the demands are to low and have therefore set up own demands regarding energy in buildings.The possibility to construct energy-saving buildings is today very great, with energy-efficient heating-systems and dense climate envelope. The interest to raise energy-efficient buildings have also increased as a consequence that the population have become more aware about their impact on the environment.

The purpose of this study is to determine who visits the V Frölunda Library, Gothenbug,what magazines they read and why. The data presented in this thesis are collectedusing four methods: general observation and counting numbers of visitors, interviewswith 202 magazine readers, the completion of 1308 questiomaires regarding approximately350 maghes and interviews with more than 100 library visitors.The data indicates that men are significantly overrepresented among magazine readersas compared to the female visitors. These men are primarily from the white collar sectorof the community. This leads to a pronounced underrepresentation of the blue coIlarworkers. Young people visit the magazine room in the library at a rate about twice thatexpected from the population distribution.Women are primarily interested in magazines dealing with the home whereas men aremore interested in business, cars, boats and sports.