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5423 Uppsatser om Communication policy - Sida 25 av 362
Betydelsen av kommunikation i sjuksköterskans möte medäldre patienter som lider av demens : En litteraturöversikt
Background: The amount of elderly patients who?s suffering from dementhia increases every year. Many of these patients develop and decrease in their cognitive ability. The development can lead to people's communication skills deteriorate. It can be a problem for the nurse to communicate with these patients.
Near Field Communication : En studie om NFC-teknikens möjliga användningsområden och utveckling inom sociala medier
In this report we examine the NFC (Near Field Communication) technology as far as the development has come until today. We adress different use areas and explain the technical funcionality. By using data collection methods as a specialist interview and also a survery we want to detect potential risks and safety-issues in implementation of the new technology. Our main-focus in this report is to examine how NFC can play an important role in the developement of social interaction and social media. By compiling our data and research materials we will analyze and present a report conslusion.
Manipulation eller relation? : Om språket som medel för påverkan
AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.
En Djupdykning i Kommunikationsstrategi : om konsten att locka folk till svenska dykvatten
Purpose/Aim: To create a communication strategy for PADI Nordic with the intention of getting Swedish divers, who have been certified abroad, to Swedish dive centers.Material/Method: The study is based on a number of personal interviews conducted with a) divers who are active in Sweden, b) divers who are not active in Sweden and c) representatives from PADI and PADI affiliated dive centers.Main results: The main reason that people who have been certified abroad do not dive in Sweden is that they regard it as being too complicated, too cold, too expensive and with nothing interesting to see. These might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of getting their attention, making diving sound interesting and raise their awareness in preparation for the other part of the process.
Fastighetsmäklares icke-verbala kommunikation
Background: During a house demonstration a real estate agent have the chance to make new contacts which is of big importance to spread the word about the agency and keep up with the competition. If the realtor makes a good impression on the customers, it increases the chance for making the customers return to the same realtor when time comes to sell their own house. The interpretation of this non-verbal communication has been shown to have a fundamental effect on the participant?s perception of the encounter. This makes the study aim regards investigating which non-verbal signals a real estate agent express.Purpose: This study has a two-parted purpose whereas the first part intends to point out similarities and differences in a realtor?s non-verbal communication.
Lägg märke till varumärket : En kvantitativ undersökning kring hur varumärket Hollister jobbar med kommunikation för att stärka sitt varumärke.
The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way symmetrical communication and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop, and Umeå where there is no shop". The material was collected during a period of eight days between december 11th to december 19th 2013.
Varumärkesuppbyggnad och Marknadskommunikation i Svenska Fotbollsklubbar : En fallstudie på BK Forward & KIF Örebro
Background European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well.Purpose The purpose of this study is to (in step 1) analyze how two smaller Swedish football clubs build their brand and work with their marketing communication. In step 2, the purpose is to create a model of how these clubs may work to develop their brand and marketing communication.Method With a qualitative approach, the authors of this paper have analyzed text and documents as well as performed two in-depth interviews.Findings Both clubs lack a well-developed strategy regarding their work with their brand and marketing communication. However, there are in both cases factors that, if developed correctly, could help build a stronger brand and better the marketing communication.
USA och FN- samarbete eller konflikt
AbstractUniversity of Växjö, School of Social SciencesCourse: PO 5363, Political Science 41-60Title: US and UN, cooperation or conflict?Author: Charlotta BjuvlingSupervisor: Lennart BergfeldtDate: Autumn 2007The international society changed a great deal after the end of the cold war. It gave the United Nations a new oppertunity to act after the deadlock during the war, and it gave the United States a new hegemone role in the world politics. The aim of this paper is to investigate wheter the United States foreign policy action have been accordence to a realistic way of thinking since the end of the cold war. I will do this with the help of my research questions:? Have the United States followed the guidelines of the United Nations in their foreign policy?? Are there signs that show of a change, either towards more or less cooperation between United Nations and the United States?To answer these questions I will use the theories realism and Hedley Bulls concepts of fairness and his ideas of an international system in his book ?An Anarchical Society?.
Styrdokument i musikämnet : ? En komparativ studie av norska och svenska styrdokument i musikämnet i skolan.
Abstract:Styrdokument i musikämnet-En komparativ studie av norska och svenska styrdokument i Musikämnet i skolan.(Music Subject governing documents- A comparative study of Norwegian and Swedish policy documents in the Music subject in school)The purpose of this study is to compare the Norwegian and Swedish policy documents on teaching in the Music topic. The comparison also applies to the requirements which have been in Sweden over time. In comparison, the policy document LGR 11 from Sweden, analyzed, and the governing documents MUS1-01 and R94 from the Norwegian School.The main issue in the study is: How does the policy documents for the topic music in Sweden, compared to Norway? In order to answer the question, I compared the above-mentioned policy documents and set in relation to the musical substance is designed in Norway and Sweden.In curriculum theory treats one problem based approaches in structural functionalism, pragmatism, social epistemology and post structuralism. The starting points are then used to explore various relationships between curriculum theory and didactics.The principal researcher and proponent of curriculum theory is Ulf Lundgren.
Business- to businessrelationer i det föränderliga nätverkssamhället : - En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet
We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.
NATO 1989-2015 : NATO:s säkerhetpolitiska arbetsprocessfrån 1989 till 2015 sett utifrån Berlinmurensfall och konflikten i Afghanistan
The main purpose with the essay is to look into NATO and annalise how the organisation haschanged it´s security policy work process today 2015, seen from two different world eventsduring the period 1989-2015, the collapse of the Berlin wall and war in Afghanistan. Purposeand issuses also apply based on two theories Anarchymodel and World society model. In orderto highlight two different ways to see NATO:s security policy work process over time untilthe present day.Issues:? How did the fall of Berlin wall in 1989 change NATO:s security policy work process?? How did the war in Afghanistan in 2001 change NATO:s security policy work process?The essay is a qualitative method literature review describing NATO as an organisation andworld events that had impact on NATO over time.The result show that NATO has shifled it´s borders further fast because ?new? membercountries from the former Soviet Union are party members. NATO has moved closer toRussia, and increased in momentum.
Sverigedemokraterna - Opinionsbildare eller Opinionsföljare?: En studie av SD och partiets förhållande till policy och opinion
Alltsedan Sverigedemokraternas entré inom den politiska makten har flertalet ansatser gjorts för att undersöka deras framgångar och söka kategorisera partiet. SD har framförallt gjort sig kända genom att förespråka en restriktiv invandringspolitik, vilket återspeglas i många av de frågor partiet berör. I denna uppsats studeras Sverigedemokraternas utveckling och förändring mellan åren 1999 och 2010, genom att partiprogram från angivna tidsperiod analyseras. Tillsammans med analyser av partiprogrammen granskas vallokalsundersökningar över svenska folkets åsikter i sakpolitiska frågor under samma tidsperiod, för att undersöka huruvida det finns ett samband mellan förändringen i partiets förespråkade politik och opinionens rörelser. Inom statsvetenskapen finns omfattande belägg för att opinion och policy påverkar varandra.
Kommunikationens betydelse : fallstudie på införandet av balanserade styrkort i Gotlands kommun
This study raises the question how the implementation of the balanced scorecard in the municipality of Gotland has been influenced by the way of communication. A case study is made in the administration of Social-and care management on Gotland. We have been focusing on two different ways of communication. The first one is Shannon and Weavers model where communication is explained as a transmission of a message through a channel to a receiver. The other one is sensemaking where it is focal to give the information meaning.
Samspel mellan miljo?politik, innovation och teknikutveckling : Fallstudier om svenska avlopp, kylska?p och bilar
Within process or manufacturing industries, the production of goods and services or the products themselves may have negative side effects such as pollution. An important task for environmental policy is to control and limit these pollutions, for example via regulatory measures. Although, the efficiency of such measures vary greatly between different industries and an increasingly important task for environmental policy is then to encourage companies to engage in environmentally motivated innovation. Governments can utilize other measures than regulation to indirectly decrease pollution. This thesis aims to analyze such activities and how it affects the innovativeness of wastewater treatment, refrigeration and automobile manufacturing industries.
Nätverkskommunikation för jämställdhet
AbstractTitle: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)Number of pages: 47 (54 with enclosures)Author: Hillevi GoodTutor: Ylva EkströmCourse: Media and Communication Studies DPeriod: Spring Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer?s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members? own communicational behaviour and their experienced possibility to influence their organizations.Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act.