The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.

The Swedish forest industry has put a lot of resources in the development of digital communications in hopes of improving collaboration with suppliers. The purpose of this study was to investigate whether VIDA would benefit from using digital communication with suppliers. The survey was conducted as a questionnaire study among the company?s staff and its suppliers. The result indicated needs and interests to use digital communications in both groups. Young suppliers and suppliers on a distance showed the most interest in using digital communication. In terms of using these digital communications, the staffs and suppliers were most interested in information regarding transaction and forestmanagement plans.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

Title: Social media as a communication tool - A case study on social media influencecorporate cultureLevel: Final assignment for Bachelor degree in Business and EconomicsAuthor: Jessika Klintsbacka & Oskar BergeSupervisor: Pär Vilhelmsson, Ernst Hollander & Maria Fregidou-MalamaDate: 2014-06-13Purpose of Study: The aim of this study is to inquire into Swedish companies internalcommunication, their approach to social media as an internal communications tool, and if itaffects the corporate culture.Method: The study is a multiple case study with a qualitative research design. The study'sinterview questions were designed by a operationalization of based on theory in the areas ofinternal communication, corporate culture and social media. The interviews took place inApril 2014. The interviews were recorded and then analyzed to bring out the similarities anddifferences between the companies.Results & Conclusion: The study shows that Swedish companies corporate cultures haveconnections with internal communication, and implementation of social media as acommunications tool. The study found that connections to companies with a comprehensiveone-way positive consider social media as alternative communication tool to strengthen theunity and community within the company.Suggestion for further research: One of the study's three companies is owner-led and thiscompany showed a high level of corporate culture.

The origin of the word ?communication? is the Latin word communicare, meaning to make common. The reason for our communication is to share thoughts, feelings and information, we want to affect and confirm.We are used to interpersonal communication, but even if we have had a lot of practice at it during our lives, we still find our selves facing misunderstandings and conflicts. The more people we meet during a day, the greater the chance is for interruptions in the communication.In pharmacy practice, good communication is vital for the client?s health and quality of life.

How do young adult students communicate through their smartphones today? Which applications and features do they choose? What motivates their choices for the various possible situations? In this paper we investigate which communication channels young adult students in Sweden use for private message communication in their smartphones, in what way they use the channels and why they choose specific channels for different types of communication. In Sweden today, there are numerous of different ways of communicate through smartphones. We have interviewed ten Swedish young adult students regarding their use. The results speaks for that SMS has proven to still be used very frequently, even though it has existed for many years and that there are plenty of other ways to communicate through private messages today.

From an early age kids learn that their good performance and efforts will be rewarded. Unfortunately, not all leaders in the media industry are rewarded or given the same opportunities to exercise their communicative leadership, according to studies in media research. The aim of our study is to highlight female managers' experiences of their communicative leadership in the Swe-dish media industry. This study was based on qualitative interviews with four female respondents in management positions. The core of the study concerns female communicative leadership and interpersonal communication.

The increasing competition is making increasing demands of today's businesses to be changeable. Change projects have therefore become increasingly common in order to satisfy market expectations. These projects have often proved difficult to implement and fail rather than succeed. There are many people who reflect on why this is and theorists are increasingly reasoning about the importance of communication in the change process. This is something that has given rise to a new area of expertise called change management.

This is a qualitative interview study of the importance of the non-verbal communication related to the reference situation at public libraries. The experiences of both librarians and users of the reference service have been explored with regards to non-verbal communication. Eight interviews have been carried out. The results reveal that the users and librarians consider that it is important that the librarian find eye contact as well as give affirmation through nodding and smiling. To demonstrate interest and involvement in the questions through attentive listening is also of great value.

The purpose of this dissertation is to create an understanding of how a personal idea in the mind of an entrepreneur becomes an outspoken vision in one biotech company. More specifically, for what purpose the vision is used at different stages, how it is communicated, its content and what impact previous visions have on future vision work and in order to reach a deeper understanding of how vision develops over time and how it is used we have employed a qualitative approach based on a case study. The theoretical framework starts with the concept of vision and related concepts. Furthermore, the entrepreneur?s and manager?s usage of vision is examined.

 Title:              Not just words, classroom communication about subtraction in year 2Language:      Swedish with summary in English.Keywords:     Communication, mathematics, subtraction, teaching The purpose of this study is to analyze the mathematical communication in a classroom during a lesson in the field subtraction, and to find out how students describe their perception of mathematics that is communicated in the classroom.The study consists of the observations through the videotaping of two lessons in primary school grades 2 and student and teacher interviews related to these lecture occasions.Research indicates that Swedish pupils' mathematical skill continuously deteriorates in a national and international perspective, and that student experiences of mathematics in general are negative. The literature emphasizes the importance of communicating mathematics in various forms to deepen and develop understanding of concepts and mathematical operations. Communication must be generated between teachers and students but also between student and student to have a beneficial impact for the student.Our result demonstrate the different types of communication in the classroom but that communication does not always have a clear mathematical content in spite of teachers' mathematical intentions with teaching. The result also indicates that the mathematical communication that takes place, in essence, is a one-way communication where the teacher has a great opportunity to speak. The teachers perceived as oblivious to their own ways of communicating, but stressed in the interviews with an understanding of the importance of communication learning.

The aim of this study was to gain a better understanding and knowledge of how Cubans living in Sweden experience the Swedish pattern of communication in relation to the Cuban. The questions asked by the authors were: Do the Cubans experience any differences or similarities between the Swedish and the Cuban patterns of communication? If that is the case, what are they and how would they describe them? The questions were answered through a qualitative method, based on interviews with five Cubans who were raised in Cuba and are now living in Sweden. Communication Theory has constituted the fundamental theoretical tool of analysis, complemented by Social Psychological Role theory. The results of the study have been analyzed using both phenomenological and hermeneutical methods.

The aim of this study is to examine which communication channels and communication strategies Umea? municipality could use for information concerning outdoor recreation. To achieve this aim the following theories and views have been applied: social communication, communication strategies, two-way symmetrical communication, social media and uses and gratifications. The study was conducted through four focus group interviews and one informant interview. The focus groups consisted of four groups of outdoor enthusiasts in Umea? municipality: outdoor interested students, organized outdoor enthusiasts, active families and active seniors.

The purpose of this study has been to investigate how four 3rd grade pedagogues allow communication in the teaching of mathematics and how these pedagogues allow their students to use and expand their language of mathematics. It has also been an aim to investigate these four pedagogues? opinions about the significance of communication and of the language of mathematics for students? mathematical learning.The study is based on a sociocultural perspective of Vygotskij?s. The theory implies the importance of using the language and communication for students? learning.

AbstractHeadline To communicate the environment, ?Rarely a paper on the wall?, a study about communication strategies when it comes to internalize a policy in two secondary schools.Number of pages 42 (61 including enclosures)Author Fanny PerssonTutor Peder Hård af SegerstadCourse Media and communication CPeriod Autumn 2007/spring 2008University Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim The purpose of this work was to see what channels of communication are to prefer when working with secondary school pupils, more concrete when speaking about the environment, about the profile of the school and democracy among the pupils.Material/method I am going to visit two secondary schools in the middle of Sweden, one that has an environment certification, and the other one is a regular secondary school. To answer these questions I am going to interview totally four teachers, two from each school, and 12 pupils from each school divided into two groups per school.Main results One of the main results was that the pupils prefer to mix the tutoring for a better way to learn. Another result was that they see their teachers as paragons and that it is more important what the teachers do than what they say.Keywords Environment, Communication, Environment Certifikation, Secondary school, Karl Weick, Communication theory, Understanding, Internalize, Identification, Profile.