Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

In regards to a request placed by the manager of Måltidsservice I Sollentuna Kommun, we have agreed to investigate the internal communication within the organization. The purpose of the essay is to describe the necessity of internal communication within the organization and to identify its strengths and weaknesses.It?s of the utmost importance that the internal communication is under constant care. It contributes to creating fellowship and to motivate people to greater achievements. At the end of the day it?s the managers responsibility to create a well-developed internal communication.

No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. Many researchers of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are exceedingly dependent on a channel to fulfill its purpose, namely carry out questionnaires, there has been surprisingly little attention to the study of the channel's role and importance when carrying out surveys. The main purpose of this paper is to investigate whether the choice of a communication channel affects the survey outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

This is a thesis on how to develop and densifythe suburb of Joanneshov south of Stockholm.Based on Stockholm?s urban history,Stockholm master plan in 2010, the currentdensity and sustainability debate, literarystudies, as well as a variety of analysisof the site it all ends up with a proposal onJohanneshov. The goals have been workedout during the work and has resulted inthat we want to extend the inner city streetand linking Johanneshov with surroundingdistricts, but we also want to create a wellused, diverse, urban area where the humanis in focus and a district that is easy to read.Much of the work is devoted to show howStockholm has developed historical and totry to put the future in a context, but also a lotof work has been put in the information andthe analysis of the site chapter. The plan proposalis still considered to be the work focus.Johanneshov is surrounded by Årsta inthe west, Hammarbyhöjden in the east,Enskede in the south and Södermalm inthe north. Gullmarsplan is a typical 40thcentury area with a functionalist structure.Johanneshov is with Gullmarsplan,the Globe an the Slaughterhousearea, an important node for the southernsuburbs as a place for communication,sports, entertainment and shopping.Today Nynäsvägen divides the area intoa western and an eastern part.

The construction industry is always looking for ways to make the work more efficient aswell as minimize the waste of money in general. At the same time the industry is showing alow awareness of logistics which has to increase in order to improve the industry in thesekind of questions. Projects located in the inner city have high demands on the logistic andthe handling of material due to the so often limited space for storages of the material. Dueto this the purpose of this report is true a case, study and analyze what kind of factors thereis to take into consideration during the materials way from the supplier to the workstationin a project located in the inner city. The data for the report was collected with the help of acase study, and in three different ways.

The purpose of this study was to evaluate Komm-A, a model for usingcommunication books in clinical practice for people with aphasia. The studyconsisted of two group studies and one case study. One of the group studies had apretest-posttest design and consisted of nine couples; a person with aphasia andhis/her communication partner. The material used was Quality of communicationlife scale (QCL), Communicative effectiveness index (CETI), Goal attainmentscaling (GAS), and a questionnaire to the communication partner. The other groupstudy consisted of seven speech-language pathologists who worked with thecouples according to the Komm-A model.

ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.

To have a forest area close to the city is of great importance for the city population?s well being. Children develop their motor skills, concentration and imagina-tion and the adults have a place to shake of the stress from work. Forest areas are used to exercise at, play in and to find a moment of peace and silence. The urban forest and the old farming pastures at Markussonvallen and Per-Isakssonvallen already has natural assets worth to preserve and a great potential to create more. The goal is to develop a forest with a variation of tree species and ground vegetation that will appeal to the human senses and different animal species such as birds, insects etc.

Uppsatsen behandlar temat urbana tillväxtstrategier i svensk planering. Studien syftar till att undersöka hur översiktsplaner har påverkats av entrepreneurial city, platsmarknadsföring och kreativa klassen som alla är olika teorier om urban tillväxt. Undersökningen utgår ifrån fem kommuner med en översiktsplan från tidigt 90-tal och en aktuell plan antagen omkring 2010. Översiktsplanerna studeras utifrån de valda teorierna (entrepreneurial city, platsmarknadsföring och kreativa klassen) om urban tillväxt för att ge förståelse för hur strategierna i kommunernas översiktsplaner har påverkats av teorierna. Den genomförda undersökningen visar på en förändring över tid som pekar mot mer tillväxtorienterad planering..

The purpose with this essay is to compare two classes in an international school during their mathematic lesson. The international school offers education to their pupils in two languages; in Swedish and in English. Through this study I want to find out how teachers are working with language and communication during school hours. I will compare the work of two teachers and two classes to find out the differences and similarities between their work methods concerning language and communication during mathematic lessons.The main questions for the essay:How do the teachers work with language and communication in this school during the mathematic lessons?What similarities and differences are there between the two teachers in matter of methods of working with language and communication during the mathematic lessons?The research is based on interviews with the teachers and also on observations in the classroom during mathematic lessons.

The construction industry is always looking for ways to make the work more efficient aswell as minimize the waste of money in general. At the same time the industry is showing alow awareness of logistics which has to increase in order to improve the industry in thesekind of questions. Projects located in the inner city have high demands on the logistic andthe handling of material due to the so often limited space for storages of the material. Dueto this the purpose of this report is true a case, study and analyze what kind of factors thereis to take into consideration during the materials way from the supplier to the workstationin a project located in the inner city. The data for the report was collected with the help of acase study, and in three different ways.

This work addresses how the book boxes that are shipped to different schools, that don?t havelibraries themselves, from the city library are composed in Karlstad municipality and whatbooks they may contain. A case study is made to find out which books can be included in theboxes. An interview with staff from Karlstad City Library is made and two different kinds ofbook boxes are analyzed. There is one book box with children books that have a genderperspective and one with fiction children books.The books are analyzed and the conclusion of this work is that it is important to know whatthe children are reading and how books can influence them.

Everyday life mobility of elderly people ? opportunities, restrictions and sustainable urban visions aim to examine and describe elderly people?s movement patterns, their opportunities and restrictions of reaching high mobility and accessibility, and their attitude towards various sustainable urban visions. This paper is based on an approach of time-space geography as it covers the topic of movements in time-space, explained and developed using the concepts of mobility and accessibility. To examine elderly people?s attitude towards sustainable urban visions, this paper also takes approach on theories such as New Urbanism, mixed-use and the compact city.The method used in the study is an interweaving of a time geographic diary and qualitative interviews, where the respondents are six retired people between 68 and 77 years old living in Gothenburg city.

Objective: From the patient?s perspective describe communication difficulties, which can arise, and how they are handled in their contact with public health care and illustrate their needs of communication.Method: A study of literature was carried out to receive a background and an insight in previous research concerning the subject area. Twelve women with hearing loss was asked to complete a questionnaire, with open questions, regarding communication difficulties in health care situations.Sample: For the literature review, scientific papers were selected via the database, PubMed using relevant keywords. Seven were selected for closer review. For the survey study twelve women were asked to participate which ten of those responded.Results: The study of literature shows that communication difficulties occur in public health care between patients with hearing loss and the nursing staff.