AbstractTitle: Effective internal communication ?A case study on communication between a manager and the employees in a sportsclub.Number of pages: 40, without enclosuresAuthor: Susan AnderssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Second term 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there?s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.Keywords: Organizational communication, Internal communication, Information, Feedback..

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

The spread of digital photography has created major changes in the previously stable Swedish photofinishing market. We investigate how companies act to survive in the face of technological change, through our research question: What strategies have actors in the photofinishing business chosen during the changeover from analog to digital photofinishing? Using a deductive method, we have conducted semi-structured interviews with 11 actors in the photofinishing business. Innovation management studies innovation from a number of perspectives, describing effects of innovations on the competitive ability of established actors, and on the value of their resources. The companies were not prepared for the speed of the change.

The reindeer planning system (Renbruksplanen, RBP) is a communication and planning tool designed for Sami groups. A key purpose of this is that it will act as a tool in consultation with other market players, including forestry. Sami groups have asked for a model of how this can be used in a flexible manner. With the Swedish Forest Agency as a project manager, a communication model for how to use the RBP has been designed. It consists of a number of points divided into ?before?, ?during? and ?after? the consultation.

Background: Good communication is very important for the safety of patients in emergency situations. Few studies have been conducted regarding communication among health care staff. The aim of the present study was to investigate anesthetist nurses experience of communication among health care staff during a situation of emergency in a hospital ward.Methods: The study is explorative and based on interviews with six anesthetist nurses. A qualitative content analysis was used as an analyses model.Result: The six anesthetist nurses experienced structured communication as of great importance during an emergency situation. Three main categories appeared from the material: i) the importance of the organization ii) communication structure and communication patterns and iii) education and experience with nine subcategories.

The aim of this study is to compare attitudes to change among innovation and economics students and teachers at one of the universities in Sweden.Data about students? and teachers? attitudes to change was gathered using a survey.Keeping in mind that knowledge can lower ones resistance this study is based on a hypothesis that individuals from the innovations program have a lower resistance to change. The study is also based on earlier research in regards to comparisons between students and teachers.The results of the study show that teachers have less resistance to change than students. Individuals in the innovation program are however less resistant to change than individuals in the economics program.One can discuss whether or not results of the study show that the hypothesis is correct.The difference between individuals in the economics- and the innovation program are statistically significant and has moderate effects in reality. The differences between teachers and students are statistically significant but only have a small effect.It is however a starting-point for future studies that will possibly explore the subject more profoundly..

Centrum för Teknik i Medicin och Hälsa (CTMH) har, i samarbete med Stanford University, utvecklat programmet Clinical Innovation Fellowships (CIF) för att identifiera förändringsbehov inom vården. Syftet med den här uppsatsen är att undersöka huruvida arbetssättet med Clinical Innovation Fellowships har åstadkommit förändringar för patienter, medarbetare och ekonomi på värdklinikerna.Undersökningen har visat att arbetssättet med CIF framförallt har åstadkommit förändringar för medarbetare. Även förändringar för patienter har genomförts, dock har den ekonomiska aspekten av programmet varit svårare att mäta och se några konkreta förändringar inom.Det har gått att tyda en generell trend som visar att de undersökta värdklinikerna valt att börja med de förändringar som är av mer praktisk natur och enklare att genomföra lokalt på kliniken. Värdklinikerna har haft svårare att genomföra större, organisatoriska förändringar, vilka styrs mer centralt på sjukhusen. Undersökningen på de utvalda värdklinikerna visade att något som skulle gynna CTMHs arbetssätt med CIF skulle vara att etablera en uppföljning på klinikerna.

Since the mid 1900s the organizational perspective in media producing companies has changed. The focus has shifted from just being a laborer to the person behind the effort. The most important for an efficient and smooth organization is the motivation of the employees and the social working environment. Former research argues that managers must be coaches and that crucial factors for the survival of organizations are creativity, innovation and adaptability. With this study we investigate what motivates employees to use their creative skills.

Aim: The aim of this essay is to study the communication strategy that the company SATS developed before taking over the company e2. The following questions are to be answered: - what was the planned communication strategy before taking over the company e2? - did SATS follow their original plan when implementing this strategy? ? Which strengths and weaknesses of the communication strategy can be identified based on opinions of the employees?Material/Method: Together with literature and document studies, a qualitative method has been used and seven personal interviews have been conducted. One informant was selected due to professional position; the other six respondents were former employees of the affected company e2.Main results: The main results from the study show that the company SATS did in fact follow their plan very accurately with only some minor changes such as an earlier started education program and exclusion of an initially planned evaluation activity. Communication about the takeover of e2 to employees was quick and clear.

Studien ?Att skapa innovation? är en kvalitativ studie med syfte att undersöka organisatoriska faktorers påverkan för främjandet av innovativa processer samt att besvara frågeställningen ?Hur skapas framgångsrika innovativa processer??. Med organisatoriska faktorer avses främst ledarskap och organisationskultur i kreativa miljöer. Med ett tvåstegsurval genererades sammanlagt tolv respondenter till studien. Genom ett strategiskt samt ett snöbollsurval identifierades fem framgångsrika reklam- och kommunikationsbyråer genom Regi och Dagens Industris rankning ?Årets byrå?.

Område: Utvecklingen idag går allt snabbare vilket gör att företag behöver bli mer konkurrenskraftiga, ett sätt att bli det är genom innovation. Det kräver ett aktivt ställningstagande och ett sätt att genomföra detta är med hjälp av innovationsprocesser. Ett annat konkurrensverktyg som blir alltmer viktigt är design. Dessa två begrepp går att bryta ner i en rad faktorer och kan ses ur flera persektiv.Syfte:  Syftet med denna uppsats är att förstå skillnader och likheter mellan innovations- och designprocesser samt se hur de kan komplettera varandra.Metod: Vi har använt oss av en kvalitativ metod och har genomfört intervjuer med tre olika företag. Dessa tre företag har sedan analyserats och jämförts med teori och med varandra.

The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.

Genom att studera statliga rapporter och andrahandslitteratur kartläggs översiktligt de forskningspolitiska led som föreligger och har format det svenska innovationssystemet och hur högskolor och universitet kommit att ses som en avgörande del av systemet som frambringar innovationer och stimulerar en alltmer kunskapsintensiv ekonomi. Genom en inblick i de innovationsstödjande verksamheter som sker vid ett innovationskontor, omständigheterna råder och eventuell problematik som uppstår undersöks dess medlande verksamhet i gränslandet mellan forskning, politik och näringslivet. I denna uppsats studeras Uppsalas innovationskontor UU Innovation och dess verksamhet som ett konkret fall..

A study of communication content, frequency and problems was performed at the Swedish Air Force Air Combat Simulation Centre, FLSC. The purpose was to investigate the connection between team communication and performance variables, to study communication problems during air combat and to employ and develop the PILOT method of communication problem analysis. Ten fighter pilots and four fighter controllers engaged in simulated air combat beyond visual range in teams on two sides, Blue and Red, with four pilots and one fighter controller each. Eight such training runs lasting 15 to 25 minutes were analyzed with regard to the Blue team?s communication during launch situations, i.e.

För att organisationer ska klara av att möta nutidens stora omställningar samt den ökandeglobala konkurrensen bör de eftersträva en kontinuerlig utveckling och ett systematisktarbete med innovation. Idag talas det om att den kreativa kapaciteten hos individen ochorganisationen utgör grunden för innovation och att organisationer idag är mer beroende avsina kreativa förmågor än sina materiella tillgångar. För att utveckla individens kreativitetkrävs stimulering av expertis, kreativ förmåga och motivation.Syftet med denna studie var att ta reda på hur Volvo CE industriarbetare kanstimuleras för att uppnå en ihållande kreativ idégenerering. Vi har försökt besvara fyraforskningsfrågor för att kunna uppfylla syftet. För att kunna besvara dessa har vi gjortdatainsamlingar genom enkät och gruppintervju.