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4905 Uppsatser om Communication Strategy - Sida 49 av 327

Kommunikation mellan en reklambyrå och dess kunder

The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas.The study uses a qualitative research method since the phenomenon studied is complex and requires deep understanding. A total of 16 interviews took place. Seven clients were interviewed by phone and nine clients participated in a personal interview face-to-face.

Pilotutvärdering av KomHem: En studie av deltagares och kursledares upplevelser av en fortsättningskurs i kommunikation för föräldrar

The aim of this study was to evaluate parents and course leaders'perceptions of ComHome, a course in communication for parents. Thecourse aims to change the interaction between the parent and the child in aselected play activity based on a defined goal and agreed methodology. Thedata consisted of four group interviews and an individual interview with atotal of 12 parents and course leaders. The interviews were transcribed andcontent analyzed. The study showed that parents and course leadersconsidered goal attainment scaling as a rewarding approach.

From elevator pitch to organizational vision - How does the personal idea become an outspoken organizational vision?

The purpose of this dissertation is to create an understanding of how a personal idea in the mind of an entrepreneur becomes an outspoken vision in one biotech company. More specifically, for what purpose the vision is used at different stages, how it is communicated, its content and what impact previous visions have on future vision work and in order to reach a deeper understanding of how vision develops over time and how it is used we have employed a qualitative approach based on a case study. The theoretical framework starts with the concept of vision and related concepts. Furthermore, the entrepreneur?s and manager?s usage of vision is examined.

Framgång både på och utanför fotbollsplan : En benchmarking studie om AC Milans intäktsmöjligheter

As the football industry develops into a highly competitive commercialized industry, football clubs must step up and improve their business strategy. This study focuses on the famous Italian club AC Milan, a club with many international titles but with declining revenues. The purpose of this thesis is to study how AC Milan can generate higher revenues by comparing its marketing and business strategy with the most profitable clubs in the world, the benchmarking partners Real Madrid and Manchester United. By using a benchmarking model, following the five steps of this process, conducting observation studies, an interview and examining secondhand information, gaps between the clubs were evaluated and analyzed. These evaluations became together with chosen theoretical references, the basis for the improvement suggestions and conclusions shown by the authors.

Strategisk användande av sociala medier inom bankbranschen : En studie om informationschefers varumärkestänkande i förhållande till sociala medier

Young men who commit sexual abuse is a complex topic. This study is based on litterature on the subject and the material is processed through a qualitative content analysis. The study aims to study how the litterature describes the reasons why young men commit sexual abuse. It also aims to explore what is described to be effective treatment of young men who committed sexual abuse. The study found that most of the young men who commit sexual abuse comes from families where violence and psycohological abuse occurs. Many have themselves been victims of sexual abuse.

Intranät för personliga assistenter : En studie av förutsättningar för effektiv informationshantering i vardagspraktik med stöd av IT

While designing an intranet for people with mobile work there are things you have to consider. This thesis is aim to bring understanding to the difficulties involved in these kinds of situations. Our focus is to develop ideas that motivate the assistants to use the intranet. We have looked into the profession of personal assistants and wish to highlight their problems to access the intranet. And we will as well demonstrate their needs for communication.

Att nå blivande familjehem : En kvalitativ förstudie i hur Familjehemscentrum kan nå blivande familjehem

The purpose of this bachelor thesis is to examine the different ways thatFamiljehemscentrum use to increase the number of families that show interest in takingcare of foster children. This thesis will examine which families are targeted by Familjehemscentrums present communication, which families they should target in thefuture and also the best way to do that. In order to answer these questions a number of interviews were conducted. The first interview was a group interview with three social workers that all work at Familjehemscentrum. Three more individual interviews were conducted with representatives from foster families to investigate how they were recruitedand what they think about being a foster family.

Internet - riskfaktor eller friskfaktor? En litteraturbaserad studie kring samband mellan internetbruk och psykisk hälsa bland ungdomar

The mental health has during the recent years decreased among Swedish adolescents while theinternet has become a common tool for communication between people. Aim: The overall aim is toidentify the relationship between internet use among adolescents and their mental health. Method:A literature based study within a defined research field. Result: The scientific hypotheses whichexist is based on whether social capital increase or decrease due to internet use. The healthoutcome is positively affected by internet communication, especially for boys and socially anxiousadolescents.

En demokratisk organisation - ett klick bort? : En kvantitativ innehållsanalys som undersöker potential för demokratisk kommunikation via intranät

AbstractTitle: A democratic organisation - one click away? A quantitative content analysis which studies the potential of democratic communication through intranet use.Authors: Stina Gabrielsson and Jill Johansson VennelinPurpose: The purpose of this study was to investigate whether there is potential for democratic communication within the NGOs through intranet use.Key questions to be answered were: To what extent is authority versus members represented on the intranet Klick?s discussion forum? What/which communication-related functions out of social function, knowledge transferring and debate are featured in the posts published on the intranet Klick?s discussion forum? Are deliberative discussions being practiced in the discussion forumthreads on the intranet Klick? The thesis is based on the theory of deliberative democracy. In order to substantiate the theory has theoretical perspectives concerning participation and involvement also been applied. These perspectives are derived from organizational theory and internal communication.Method/Material: This study consists of a quantitative content analysis of the 477 posts and the 129 discussion threads available on the NGO RFSU?s intranet Klick the 29th of november 2012.Main results: The results show that 63, 4 percent of those who were active in the discussionforum represented the category authority, while the category members were formed by 36, 6 percent.

Strategiska påverkansmetoder i en livsmedelsbutik : en kvalitativ företagsundersökning på vad en butik gör för att påverka kundens inköpsbeteende

Corporate governance intensified due to the corporate scandals in the USA which led to a new law the so called Sarbanes-Oxley Act (SOX).In 2005 the "Svensk kod för bolagsstyrning" (The Code) was introduced. The main purpose of The Code is to strengthen the confidence in Swedish companies quoted on the Stockholm Stock Exchange. The Code focuses on the working process of boards. The rules set by The Code places higher demands on the board.  Among many other duties the board has to establish long term operational goals and strategy.

Hydroakustisk kommunikation med bandspridningsteknik

This thesis investigates techniques for stealth hydroacoustic communication using spread spectrum. The Swedish naval defense organisations have a vision that all their units should be able to communicate with each other, even between underwater vehicles. But the properties of water makes it a complex channel to use for wireless communications. Radiomagnetic waves have very limited range in water, therefore acoustic waves are used. In this report the basics of wireless communication systems are described including source coding, channel coding, modulation techniques as well as different techniques for spread spectrum.

Färdigheter som sjuksköterskor använder sig av för att skapa goda vårdrelationer i ambulans och på akutmottagning : en litteraturstudie

Background: Encounters between patient and health care have been shortened and fragmented. Times when the patient is in the continuum of care is related to how well the patient feels confirmed in the meeting with his/her carers. Aim : The aim of this study is to highlight skills that nurses use to provide good care relationships with patients in the ambulance and emergency room. Method: A literature review was done. Search for articles was conducted in the databases Cinahl and Pubmed.

Psykiatrisjuksköterskans erfarenhet av att skapa hjälpande relationer med patienter inom slutenvården

 This bachelor?s thesis purpose is to examine how library staff experiences the meeting with non-Swedish speaking users of public libraries, and how they solve different situations. Today there is not much research on this subject but we find these questions important to study because we think it is good to be aware of the situations that can arise and discuss how to solve any problems. To have a basis for this qualitative study we conducted group interviews with library staff, where they are asked about their experiences with non-Swedish speaking users. In the analysis the results of the interviews are compared to previous research and related to communication theory, which is the theoretical framework for this study.

Lyssnandeaspekter på retoriken i den offentliga debatten

The purpose of this study has been to investigate the extent of listening in a debate in the Swedish media. If the debaters listen to each other in a complex issue such as religion's place in society and if a debater who has a high degree of listening initially already in problem definition phase, has more possible solutions than the one that has a lower level of listening. The results show that there is a listening in all the articles, but the articles that have a broader definition of the problem also have a broader problem solving, than the articles that have a more narrow definition of the problem.The articles with a broader definition of the problem and a broader problem solving, have a predominantly agonistic debate strategy. Even if the debate rhetoric is primarily designed to win over the opponents, there is partly a genuine listening and an interest in finding new possible solutions. But despite that the opponents? arguments are mainly used to present the authors own arguments, the authors? intentions seems to be predominantly honest.

Påverkan mellan ekonomistyrningen och inköpsfunktionen : En studie av Sandvik och Scania

AbstractTitle:The Impact of Management Control Systems on the Purchaser Function - A study of Scania and Sandvik Authors: Mohammad Reza Akhbari and Johanna Sullivan Svensson Published: 2011 Keywords: Management control, purchasing function, impact, control, control instruments, Key Performance Indicators, measurement, communication and organizational structure. Background and problem formulation: In order for a company?s business idea or vision to be fulfilled, the management of a company needs assistance from various means to intentionally affect the operation in the desired direction. Management control concerns activities of both financial and non-financial character in order to implement the strategy of a company and to reach profitability. Since the purchaser function is responsible of spending 50 percent of a company?s total revenue, the function has an optimal starting point to be a key actor in the shaping and execution of a company?s strategic plan.

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