Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.

This essay aims to investigate the perceptions of responsible personnel in a primary school about the use and importance of EQ, emotional intelligence, in the school's early years. With a hermeneutic approach and by qualitative interviews, we have taken note of the respondents perceptions about EQ. The result shows that EQ can be understood in different ways. Instead of having a common understanding of what EQ is the respondents mention that there are different areas associated with EQ.  Two major results are 1.

Vi har valt att belysa skam i den somatiska vården, då vi upplever att det sällan talas om skam som är förknippad med somatisk sjukdom. För att skapa balans i tillvaron och stärka välbefinnandet, den fysiska och psykiska hälsan bör patienten mötas med respekt och värdighet. Sjuksköterskan skall enligt ICN lindra lidande, återställa och främja hälsa, förebygga sjukdom vara öppen inför andra människors värderingar och upprätthålla en miljö där det värnas om mänskliga rättigheter. Vård skall enligt HSL ges med respekt och på lika villkor och den enskilda människans värdighet skall beaktas. Syftet med studien var att belysa patienters beskrivningar av företeelser som leder till skam.

This essay is a combination of an interview, survey and an observation that involves seven different teachers and thirty-eight pupils in a school situated in a suburb of Stockholm. The purpose of my research is an attempt to give a picture of how a team of teachers in a primary school act together when teaching maths, as the majority of the pupils have another mother tounge than Swedish. Yet another purpose of this essay is to examine what possibilities this team of teachers have in trying to develop the Swedish language within other bilingual pupils and at the same time develop their math comprehension. I have chosen to initiate the theoreti-cal starting point through the points of Rodell-Olgac & Rönnberg & Rönnberg; these authors discuss the importance of language comprehension when it comes to developing ones math skills. I have reached the conclusion in my examination that it is important to raise the impor-tance of language comprehension within math-education.

Background: For an individual a surgery may involve strains and risks. Many patients experience a loss of its own identity and often an inability to control the situation while going through a surgical operation. Fear of pain or to not wake up from the anesthetic or that the surgery will fail are worrying factors that some people experiences. Purpose: The purpose was to describe patients? perceptions of preoperative information in connection to elective surgeries.

To reach health and wellbeing, despite a disease as rheumatoid arthritis, the patient needs help to manage and cope with his situation. The caregiver?s task is to give this support. The aim of this study was to illuminate how patients with rheumatoid arthritis experienced the relationship to the caregivers in the ?rheumatic-team?, and the participation in this team.

Background: People diagnosed with psychosis are often described as introvert, isolated and with little or no ability to create and maintain social relationships. While every angle of a phenomena is valid and important, we believe that the first-person perspective provides the only direct access to the diagnosed persons? feelings and experiences.Aims: The aim of this study is to explore how a few people diagnosed with psychosis describe their experiences of social interaction.Method: This study is conducted in a Grounded Theory manner. An analysis has been performed on interviews made with five individuals, all diagnosed with a psychosis diagnosis.Results: The main result of this study is that the self-image is a core factor in the individuals experiences of, and initiative to, social interaction. The social interactions are linked to the individuals own relation to their diagnosis in a dynamic process where all components affect each other in the creating of the self-image.Conclusion: This study concludes that people diagnosed with psychosis is no different than other people when it comes to dreaming and longing for functional social relationships, but that they have some difficulties in actually finding them due to both social stigma and a poor self-image..

People recieving social assistance is today very common in Swedish society. Of those receiving social assistance single mothers is one ofthe largest groups. The purpose of this study is to examine how single mothers with social assistance experience themselves to be treated by social services, how this treatment affects their confidence in the social services and how they experience it is to live with social assistance. To answer the question, we use qualitative interviews with three clients. Previous research has shown that single mothers receiving social assistance experience vulnerability, and how they perceive it is affected by how they are treated by their social secretaries.

Background: Since the start of the twenty-first century it has become very important for companies to act in a responsible manner, in guides of CSR. The idea is that companies have more responsibilities than to achieve a higher profit for their shareholders. They should also care about the society and act in a responsible way.Problem discussion: Problems concerning CSR are that the internal part of the sustainability work has not encountered the same level as the external part of the sustainability work. Companies are today struggling with implementing CSR into their business strategies.Research questions:1. What does a company has to consider when working with CSR? 2. How can management control systems help the implementation of CSR into the organisation?Purpose: The purpose of this thesis is to examine what a company has to consider when working with CSR and how management control systems can help the implementation of CSR into the organisation.

The ever-changing modern health care environment places high demands on leadership skills. The purpose of this study was to describe the causes that effect leadership within the health care services carried out in a municipality. Data was collected by interviewing four health care managers, three registered nurses, eight enrolled nurses and one auxiliary nurse. A qualitative approach based on a content analysis method was conducted in the analysis of the interviews. Latent content deals with relationship aspects and interpretation of deeper underlying meaning of text.

This thesis examines how the Swedish women?s suffrage movement was framed and understood through international examples in R?str?tt f?r kvinnor, the member magazine of Landsf?reningen f?r kvinnans politiska r?str?tt (LKPR). Particular attention is paid to how the movement was constructed within a broader international context and how international developments were used to legitimise and explain the struggle for women?s suffrage in Sweden. The study is grounded in a social constructivist perspective in which language is understood as constructive of meaning and based on thematic text analysis of R?str?tt f?r kvinnor between 1912 and 1919.The thesis demonstrates how ideas of international sisterhood functioned as emotional and ideological support which supported and shaped the Swedish suffrage movement.

The purpose with this study is to inquire how a number of active preschool teachers use music in their daily work with children. It also looks at the meaning they think music can have to the whole group of children, especially in terms of solidarity and interaction in the group. In order to study this I chose to use questionnaires as the method. These questionnaires consisted of open questions to enable longer answers from de participants in an effort to hear their thoughts and get their point of view. The result of this study shows that all of the participants seem to have good experiences from musical activities with the preschool children.

The object of this master's thesis is to study students writtenappendixes for their first-year-essay, (A-uppsats). In theappendixes the students are asked to describe their search forinformation within five areas; strategy, resources, terminology,analysis and usefulness. The appendixes for the years 2006-2009are studied, 184 appendixes consisting of one A4 page each.This thesis focuses upon the study of resources, processes andfeelings displayed in the appendixes. The theories of Tom Wilson,Carol Collier Kuhlthau and Louise Limberg are used, as results ofother studies within the area. Connections with theories oninformation literacy are also made.The results show that students usually do as they are instructed bylibrarians if it is profitable for their studies.

AbstractThe object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today?s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. Our purpose has been to outdo how companies market, as well as which factors that are vital, for a successful promotion of their artists. To be able to carry out our aim, we have created one key question; How can companies within the music industry market their artist to make them reach success?We have used a qualitative research approach for this study, this to be able to generate more depth concerning the chosen topic.

Last spring I did a study where I studied how young girls where being depicted in Swedish novels of 2010. My ambition with this exam is to study how young teenage boys are being depicted in Swedish novels of 2010 and to compare this study and the results with the results from my study last spring. Throughout history we can see that boy?s novels have had the purpose to bring up boys into being adventurous. In the novels of 2010 we can see that boys now are being depicted in another more modern and contemporary way.From my analysis we can see that all the books have many things in common.