Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.

Abstract The main purpose of this study was to investigate if and how the employees in elderly care experience stress and which underlying causes they understand to be important in their work situation. The purpose was also to investigate whether Karaseks and Theorells demands and control models could be used to explain the employees feelings of stress and to see in which categories the participants are in. Furthermore, the purpose was also to understand the participants work situation and to describe the factors and remedies the employees perceive to contribute to the stress levels at their workplace. 81 questionnaires were distributed at three different locations, two of which were in Ronneby and one in Örebro. 56 people answered the questionnaires.

Sociala medier har ökat lavinartat sedan internet nådde människors hem under  90-talet. Enbart det sociala mediet Facebook har  243 miljoner användare i Europa. Sociala medier har även blivit ett primärt val för de flesta användare för interaktion med varandra. I en värld där informationsflödet och varje relation är konstant uppmärksammades en brist i hur sociala medier interagerar med användaren. För att undersöka hur individer upplever notifikationerna i sociala medier användes grundaffekterna av Silvan Tomkins som kompletterades via en litteraturstudie.

The aim of the thesis is to examine how central collective actors in the Swedish subsystem of renewable fuels use their positions of power and influence to their own specific interests and needs. In particular the thesis looks at the problems of climate change and oil scarcity and how renewable fuels are described as a potential solution. Using agenda setting theory and Steven Lukes three dimensions of power as a framework, five actors are examined and analysed. The study has been done in two parts. In the first part policy documents are analysed concerning the actors general stance towards renewable fuels, and how this is communicated to the media, politicians and public.

This report is our Master thesis. Our work has taken place at a one-stop-shop in Sölvesborg during the spring of 2002. We have conducted ethnographical studies concerning the one-stop-shops frontdesk and telephone exchange. During these studies we became aware of some differences under which the daily work was to be carried out. When operating the switchboard the staff usually work alone and perform the tasks individually.

Under 2012 uppmärksammades ett ovanligt rån i media. En berusad man föll ned på ett tunnelbanespår och slog sig medvetslös. Därefter rånades han på sina värdesaker och lämnades åt sitt öde medan gärningsmannen lämnade platsen. Syftet med den här undersökningen var att mäta empati gentemot gärningsmannen och brottsoffret i denna händelse. I en kvantitativ enkätundersökning, med kvalitativa inslag, deltog 138 studenter varav 70 män.

Stroke is a widespread disease in Sweden. Nurses play a central part for those who suffer from a stroke irrespective of where in the care chain they meet. To be able to meet the patients? need of care the nurse must understand his/her lifeworld. Each and every patient is unique and the experience of being struck by a stroke depends on personality and life situation.

Background: Moral distress is an increasing concern among nurses in their workplace. Previous research has suggested that moral distress is associated with ethical climate and job dissatisfaction. Economic restraints in the organization have led to loss of nurses from the workplace. Aim: To examine nurses experience of moral distress and their causes. Method: The study was a literature review. Twelve articles were used in the study.

This thesis uses critical discourse analysis to examine how the English-speaking press in Hong Kong constructs the conflict between the political movement Occupy Central and the Chinese central government. The empirical material consists of ten articles from the region?s two largest English-speaking newspapers, Hong Kong?s oldest newspaper, the South China Morning Post, and China?s only national English-speaking newspaper, the China Daily. Building on the works of Teun van Dijk, Norman Fairclough, Ruth Wodak and John E. Richardson it examines what political ideologies that are favoured by the press and what attitude the press shows for democratic development.

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.

The aim of this qualitative study was to examine bereaved individuals? experiences of support from their social networks and participation in support groups. The theoretical framework is based on theories about social support and parts of the attachment theory. Data were collected from four interviews and analysed by the study?s theoretical framework.

The aim of this study is to investigate how 20 children discusses norm breaking based on a children?s book with a focus on following questions:How do the children discuss norms based on the children?s book?Are there differences in opinions and comments between children with Swedish as their first language and children with Swedish as a second language, and if so, which ones?The investigation is based on four discussions of children?s literature, which are a method Chambers (2004) means enable the children to put their thoughts and feelings about the book into words.The theoretical frame of the study is founded on post-structuralism feminism and particularly Butler (Ambjörnsson, 2010) and Davies (2003) theories about gender and gender roles.The investigation shows, among other things, that the children are basing their discussions on the norms accepted by the society. But it also shows that there are differences in the way that the children with Swedish as a first language and Swedish as a second language discusses norm breaking. .

Background: Most acts of violence in a psychiatric ward are directed towards the nursing staff. Aggressive behaviour often stems from feelings of frustration and powerlessness in patients while committed and therefore having limited liberties. To avoid an escalation of a hostile situation, it is important that the nursing staff applies the kind of encounter that will yield a positive outcome. Aim: The aim of this literary study is to elucidate the possible encounter the nursing staff can apply when encountering a hostile patient in psychiatric care. Method: The literary study is based on twelve scientific articles.

Background: Multiple Sclerosis (MS) is a chronic disease that mainly strikes young people in working age, twice as many women than men falls ill. Approximately 85 % suffers from MS-related fatigue that divides itself from common fatigue in that way that it is persistent and does not disappear in spite of sleep. This fatigue is experienced of many as one of the most difficult symptoms, which has considerable impact on the everyday life. Aim: The aim with the study was to elucidate how MS-related fatigue was experienced by persons with MS. Method: The study has been implemented as a literature study through systematic review of scientific articles.

Syftet med denna studie är att undersöka elevers tankar, känslor och upplevelser av studier inom det individuella gymnasieprogrammet. Enligt tidigare forskning och enligt teorierna framgår det att elever som går det individuella programmet har negativa tankemönster, upplever psykisk ohälsa och depressiva symtom. I undersökningen har både kvantitativa och kvalitativa data analyserats. En enkätundersökning har skickats ut hos eleverna och två intervjuer har gjorts, en intervju med en lärare och en med en kurator. Resultatet visar höga procent av negativa tankemönster, depression och psykisk ohälsa hos eleverna.