According to the core contents in the curriculum for the compulsory school 2011 for the subject Physical Education grades 7-9, teachers of the subjects shall give their students knowledge about body ideals within sports, and the society as a whole. The purpose of this study was to examine and analyze the attitude toward body ideals of the students soon to leave secondary school. The study was based on a quantitative survey with 70 participating students from three different schools. The results show that the schools, according to the students, do not inform the students about body ideals. However, the result shows that the students consider body ideals as an important topic that needs to be dealt with in school, since they consider the adolescences of today are living with a pressure telling them what to look like.

Stockholm Stad behöver utöka kapaciteten på sina badhus samt idrottsanläggningar. Därtill är renoveringsbehovet stort på samtliga badhus. Badet i Västertorp täcker ett stort område och är populärt men behöver nu rivas pga. det dåliga skicket. Istället ska man bygga bostäder på platsen och flytta ner det nya badet till Mellanbergsparkens södra spets för att samtidigt bli en bullerbarriär mellan motorvägen (E4/E20) och parken som man vill börja programmera.

Syftet med vår uppsats är att beskriva hur svenska konsumenter uppfattar och påverkas av svenska företags användning av multiple celebrity endorsement som kommunikationskälla i företagets visuella kommunikation.Vi har valt ett kvalitativt och abduktivt angreppssätt genom en fallstudie. Vi har genomfört våra intervjuer i form av fokusgrupper och därefter abstraherat vår data genom kategorisering. De teorier vi i huvudsak behandlar, består av multiple celebrity endorsement, visuell kommunikation, konsumentbeteende, kommunikationskällan och dess mervärdesfaktorer, samt recall och recognition.Våra respondenters svar ligger till grund för den data vi redogör. Vi har analyserat empirin utifrån den teori vi tidigare redogjort för. Vi beskriver även inledningsvis vårt val av fallföretag bestående av AXA Sports Club och MQ Sweden AB samt hur vi använt oss av kända personligheter från deras annonser..

Ungdomarna är idrottsföreningarnas framtid och idrottsföreningarna skapar positiv utveckling för ungdomarna. Det ungdomarna gör på fritiden och i vilket socialt sammanhang som de vistas i har betydelse för deras utveckling. Trots dessa positiva effekter som idrottsföreningarna har så väljer många ungdomar att sluta med föreningsidrotten. Detta beror på olika aspekter såsom ekonomi, kompisar, föräldrapåverkan och nya fritidsintressen. Därför är det viktigt hur idrottsföreningar jobbar med att behålla ungdomar och det är också syftet till denna studie.

The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden?s biggest evening newspaper Aftonbladet. The material we?ve used are the newspapers that we collected during two weeks in 2008, the 3rd of November to the 9th of November and the 11th of November to the 17th of November. We?ve conduced two qualitative researches ? a text analysis and an image analysis ? and one quantitative analysis on our material.

Several technical solutions are ready to step forward as the new generation of propellant, and this report aims to explore the possibility of commercializing fuel cell cars. The report is based on current research and data from today's technology and engineering solutions that are estimated to be commercially realized before 2020.A mapping of today?s different fuel cell options has shown that the most suitable fuel cell option is the Proton Exchange Membrane Fuel Cell, which uses hydrogen as fuel. The report is focusing on a techno-economic well-to-wheel analysis of hydrogen and the energy balance and costs in a system perspective. The basis for this analysis consists of two centralized methods of production, steam methane reforming (SMR), and alkaline water electrolysis.

Dennastudie syftar till att uppmärksamma vilka uppfattningar lärare inom idrott ochhälsa har kring att undervisa elever som diagnostiserats med autism. Lärarnasom intervjuats för studiens resultat undervisar alla elever med enfunktionsnedsättning utefter läroplanen för grundskolan, förskoleklassen ochfritidshemmet 2011 (Skolverket 2011a). Vad tänker verksamma lärare kring attundervisa och bedöma elever efter dessa grunder? Studien använder sig av enkvalitativ metod för att få en ökad förståelse för de frågeställningar somanvänds där en semi-strukturerad intervjuguide ligger till grund för attbesvara dessa frågeställningar. Studien analyseras utifrån ettläroplansteoretiskt perspektiv som redogörs i resultatet.

Detta arbete besta?r av en underso?kning om hur en musikla?rare och en idrottstra?nare jobbar med deras elever respektive spelare info?r en prestation. Underso?kningen inkluderar ocksa? hur musikla?raren och idrottstra?naren jobbar med efterarbetet av en prestation. Genom kvalitativa intervjuer och observationer har jag underso?kt deras olika metoder.

Abstract: When playing in teams, communication is important, not just communication with words but also non-verbal communication such as gestures and body languish. The purpose with this study is to see how there is a co-op among communicating players , between leaders and players and to examine what meaning communication and culture got  in a youth team. The ambition with this study was to increase our knowledge about communication and communicationculture in the youth floorball team. This study is qualitative and was inspired by an ethnographical method so we got the information from observations of a youth floorball team, totally we made four observations. The result were analyzed and categorized from our observation papers.

Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.

This report is a qualitative interview study which central content enlightens how movement and sports effects children?s performance in school. With the help of five different teachers in three different schools questions like; how does movement effect the performance of children in school? Have been answered.Lots of research and litterateur shows that children is doing better physical and mental, the concentration level is improved and the performance in school is better when exposed to more movement, also there are less conflicts and the students gets better motor skills.Comparison with the ?Bunkefloproject? has been done, which was a project in the south of Sweden where they let the children have physical education every day and then they examined how this effected their performance in school. With this basis this report will examine the teachers view on the subject.The result shows that the teachers think that there should be more movement in the daily schedule for the children because they seam to be more happy and concentrates better after movement.

Abstract: Elite soccer in combination with education is a unique and demanding task. The path towards a glory career in sports takes hard mental and physical training. The objectives in this study are 6 elite focused high school students studying high school education programs in combination with football profile. They are 3 of each gender. The purpose of the study was to find out more about their perspective of motivation and what makes them keep going towards a career in football in beside their education.The study is of empiric hermeneutic survey used qualitative method and interviewing to collect data.

Abstract We have in this thesis examined two elite hockey clubs in the Swedish Elite League, Brynäs IF and Linköpings HC. Our questions revolve around how they set themselves to bring in an external owner of the club. Our aim was to examine how Linköping and Brynäs stands on the issue of the external owners of the club, which is currently regulated by Riksidrottsförbundets 51/49%-rule which means that the club must control at least 51% of the club while external shareholders can take up to 49 %. Then, we compare the clubs with each other. Interviewees have been clubs club CEO:s and supporters club chairman.

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

Detta examensarbete omfattar 15 hp och utfördes av Jelena Todorovic, student på Malmö Högskola, Produktdesignprogrammet. Syftet med arbetet var att utveckla en sportbag för personer som bor i närheten av ett gym och som efter träningen duschar hemma. Projektets bas var Användarcentrerad design, som innebär att utvecklingen av konceptet sker efter användarens behov, önskemål och preferenser. Användaren inkluderades i projektet i allt från skisser, intervjuer, observationer, utvärderingar och urval av koncept till slutkonceptet. Studenten såg ett behov av en annan väska än den traditionella sportbagen. Projektets förstudie resulterade i att studenten sammanställde en kravlista på målgruppens önskemål och behov. En sportbag där funktionaliteten var viktigast kom att bli projektets fokus.