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870 Uppsatser om Commercial speech - Sida 46 av 58
The Instant Generation : - hur ser ungdomars attityder till fildelning ut?
Abstract:Title: Engelska (Svenska)Number of pages: 40 (47 including appendix)Author: Carl StrandTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to analyze how young people, in the ages 18 to 25, relate to the subject of file sharing, and what their attitudes to this phenomenon are. I aim to describe how they use file sharing, their knowledge about it, how their usage have changed due to the new copyright law, what their stands are on the question of resource control and management on the Internet, and what they think of the future of file sharing.Material/Method: The method being used is a qualitative focus group interview model, used to investigate how young people look at the subject of file sharing. The results of the interviews is then applied to a theoretical framework based on thoughts of Denis McQuail, Lawrence Lessig concerning creativity, copyright, resource management and file sharing on the InternetMain Results: My conclusion is that the widespread file sharing habits of young people is not only caused by the temptation of getting free stuff, but of the lack of commercial and legal alternatives. Youths are willing to pay for media if the distribution is superior to the illegal file sharing alternative. They are a generation of young people that has grown up in a society where the tendency in many fields has been to make everything faster and more effective.
Surrogatmödraskap: Arbete, gudagåva eller exploatering? : En analys av den svenska debatten kring surrogatmödraskap
Surrogacy is an arrangement in which a woman carries, delivers, and then relinquishes a baby to commissioning parents. The arrangement challenges traditional norms and definitions of reproduction, pregnancy and motherhood, and at the same time raises difficult ethical, philosophical and social questions. There is currently an ongoing debate in Sweden, where all forms of surrogacy is illegal. The debate is polemical and harsh, with advocates arguing that surrogacy is defensible on the basis of individual rights and women's right to choose over their own bodies, and those in opposition are convinced on an intersectional basis that women are being used and exposed on the market of surrogacy.The purpose of this study is to investigate the debate on surrogacy in the Swedish context. Using qualitative text analysis, the study aims to increase understanding about the debate over surrogacy by analyzing texts published in Swedish press during 2010-2013.
Juniorfinansiering i fastighetsbranschen? Fokus kring Mezzanine
Real estate financing is one of the key figures for financial success and fundamental to asuccessful business. Funding will come in several different ways, from existing cashflows andassets to new capital requirements which are aimed at different markets.These markets are constantly changing and since the recent financial crisis, there have beenadjustments and austerity measures which led to that the banks have become more restrictive intheir lending.The real estate industry is characterized by both long-term and short-term thinking that ischaracterized by a solid continuity. Our thesis discuss how the demand is in the real estatebusiness and how mature the Swedish market is for junior financingwith focus aroundmezzanine debt and where are we headed in the near future.We've reached out to the key players in the industry on both the buy and sell side of real estatefinancing but also people between lenders and borrowers that handles transaction advice. Tohave been able to implement the analysisa survey and simulation of an investment calculationwas created. This questionnaire was answered by many real estate companies with senior peoplethat had operational positionsmost associated with corporate commitments.
Seroprevalence of Rift Valley fever in domestic sheep and goats of Gaza province, Mozambique
Animal welfare is of increasing concern in present society. In commercial pig farming, animal welfare problems are common. One of the causes for these problems is the barren environment in which pigs are housed, which can cause oral manipulation of pen mates. Providing straw might be one solution to this problem. Another solution could be reached through genetic selection.
Analys av lageregenskaper utifrån mätningar i testrigg
Vertical hydropower units has a rotating mass of up to 1000 tons. For the generator and turbine to work well the rotating system is required to be centered in relation to the surrounding structure. This is achieved by means of radial bearings. The dynamic characteristics of these bearings have a strong impact on the overall rotational dynamics of the total system and thus influence the vibrations in the unit. At Vattenfall Research & Development in Älvkarleby ongoing research is taking place on how the bearing parameters should be represented in the rotor dynamic calculations.
Underbart är kort?: En utvärdering av reklam- och upplevelseeffektivitet vid reducerad reklamtäthet i TV
The high and seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience [SatisfactionPROGRAM/CHANNEL; Attitude PROGRAM/CHANNEL; IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half (2.45 min *3 ?8min /hour).Results show that the reduced breaks award advertisers with higher commercial effectiveness. Measures of RecallBRAND demonstrates no differences between the standard and the reduced break, implying a significantly increased likelihood to be recalled and an equivalently lowered risk to be forgotten in the reduced break.
When and what determines the death of an animal? A study investigating the heart activity during slaughter of farm animals
Slaughter of animals should consist of two steps in order to be considered humane. The first step of the slaughter process is stunning, with the purpose of inducing unconsciousness and insensibility in the animal. The second step is exsanguination, which causes bleeding and eventually death. What death really means in these situations has been discussed intensively, but still no agreed definition has been accepted. Nonetheless, it is conceded that animals are declared dead when consciousness is irreversibly lost, and absence of respiration and blood circulation are observed.
"hund, hund arm, hund arm boll" : En studie om användningen av fonologisk minnesstrategi kopplat till ordproduktionshastighet hos ungdomar med utvecklingsstörning
Tidigare forskning har visat att barn med typisk utveckling går från en visuell strategi till en fonologisk. Huruvida denna utveckling sker hos personer med utvecklingsstörning är oklart. De flesta forskare är överens om att dessa personer har en nedsättning i den fonologiska loopen. Om denna nedsättning beror på strukturella avvikelser eller utvecklingsförsening är forskarna inte eniga om. Det är även oklart var en eventuell strukturnedsättning skulle sitta.
Trä som fasadmaterial ? behandling och beständighet
Since prehistoric time man has used wood to build their environment. The material?s availabilitycombined with its good mechanical properties has often made it the material of choice. Like allmaterials exposed to natures degradative processes the properties of wood decreases over time.Rot, UV radiation and attacks by insects and pests damage wood if not protected. Since we wantwhat we build to consist, optimizing our building materials durability is of great interest.Techniques and methods for increasing the endurance of wood have been developed in severaldifferent places and for a long time.
Hegemoniska och icke-hegemoniska maskuliniteter - En kritisk diskursanalys av politiska texters och unga m?ns perspektiv p? v?ld i utsatta omr?den
There is a lack of consensus within politics on how to deal with the so-called youth problem
that exists in vulnerable areas. The politicians' positions are communicated in speech and
writing and influence the majority society's attitude to children in vulnerable areas. Children
are at the same time a vulnerable group in society. They are dependent on adults and need
their guidance and support throughout their upbringing. In vulnerable areas live children
whose health is affected by social and economic vulnerability and discrimination from the
outside world.
By looking into how hegemonic masculinity as norms are formulated in Swedish political
documents, in relation to experiences of stigmatization and violence among children from
vulnerable areas, this study wishes to examine if children?s right to a life without violence is
being respected in vulnerable areas.
Lost in Identity : - A case study of three jewellery practices andhow they can function as codes of identity
During a major part of modernity the concept of identity was something that in many ways was predetermined for the individual. People in general remained in the same social spheres as the generations before, shared common religions and beliefs and where more or less bound to a geographic area. Identity and lifestyle was something that was adapted quite unreflected from habit and tradition. Though, during the cultural modernisation process that took place in the twentieth century, previous shared patterns of interpretation vanished and became individual. Finding references, constructing an identity and establishing a self became individual.
Talförbättrande operation vid velofarynxinsufficiens (VPI) : Patienters subjektiva upplevelse av svalglambå
Velofarynxinsufficiens (VPI) innebär en otillräcklig förmåga att stänga passagen mellan mun- och näshåla. En ofullständig slutning får konsekvenser framför allt för talet, då luft passerar genom näsan även vid orala språkljud och leder till en avvikande talklang och artikulation. Dessa avvikelser kan vara mer eller mindre framträdande i talet och innebära allt ifrån en lätt förvrängning av talklangen till att talet blir oförståeligt för omgivningen, vilket får allvarliga konsekvenser för möjligheten att kommunicera verbalt. VPI kan behandlas på flera sätt, dels protetiskt, dels med kirurgi. Deltagarna i denna studie har alla genomgått operation med uppåtbaserad farynxlambå, som är en väldokumenterad och effektiv metod för att behandla VPI. En vanligt förekommande biverkning till operationen är luftvägshinder, exempelvis nästäppa, snarkning och sömnapné. Syftet med studien var att undersöka deltagarnas egen uppfattning om operationsresultatet gällande tal och biverkningar, med hjälp av en enkät för självskattning.
Ingen reklam tack! Men gärna Ikea-katalogen : En studie kring vad som händer när marknadsföringen kliver in i sociala forum på Internet
The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.
Gåvan 2.0 : En museologisk studie av förmålsdonationer och dess bakomliggande motiv
The Gift 2.0 - A Museological Study of donations of Objects and its Underlying Motives, is a study in order to explain why people choose to donate items for museums, rather than any other alternative.The empirical study consists of qualitative, semi-structured research-interviews conducted with seven selected curators from various museums, with extensive experience of the subject acquisition. I have chosen to only examine Swedish cultural-historical museums. The hypothesis that I assumed was first and foremost that the heritage sphere is what Pierre Bourdieu calls a field. The reason that people would donate objects to museums, is that the donation itself brings cultural capital to the donor, from people with the same habitus. Since I felt that Bourdieus theory of field, capital and habitus could not explain all the reason why people donate items to museum, my second hypotheses was that certain objects are what Annette Weiner called inalienable possessions, objects that at any cost may not be sold or bartered away.
Rött, vitt, svart - Vedisk kosmologi och klassificering i Ch?ndogya-Upani?ad 3:1-11 och 6
Chapter 6 of the Ch?ndogya Upani?ad has often been treated in works on early Indian philosophy, as well as in some comparative studies on color symbolism. Attempts to place it in a larger framework against the background of late Vedic religion are, however, few, the rationalistic and ?tradition-challenging? appearance of the text having repeatedly been emphasized. But the doctrine contained in the text ? a cosmologic teaching on the three elements constituting the universe, each being characterized by a color (red, white, black) ? and their microcosmic counterparts in the human body, does have some clear affinities to the worldview of the Br?hma?as and ?ra?yakas, which posits a series of similar correlations (bandhu-) between macro- and microcosmos.