It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

The economic prerequisite to many farmers in Sweden after the EU membership and the new agriculture policy has generated large demands on the farm management. Until year 2004 you got a grant based on what you had produced and not on consumer demand. In 2005 a new economic aid (Mid Term Revue) was introduced and the conditions has changed again. Due to this I have chosen to do a cost-benefit analysis on a case, to investigate if the present production is sustainable in the future. My conclusion is that the profitability is acceptable even if the farm has a high debt. But to make the production more profitable the products produced should be refined as much as possible at the farm, to get maximum economic return.

A new curriculum, entailing news for teachers as well as students, was implemented in 2011. Among other things History has been given a more prominent position in that every student will now study the subject. Can this decision lead to history being used more in the future?The aim of this thesis is to study the new curriculum, Gy11, as well the Lpf94 and Lgy70, based on Klas-Göran Karlsson´s typology where the use of history is divided into seven different categories. I will analyze the curricula, looking at what different uses of history that can be discerned as well as what changes have been made over time.

This work was conducted during spring and summer 2012 together with the company Uppsala Academy of Management as the principal. The two main objectives for the work are that: ? Make a comparison between the measured volume in the standing forest and the measured volume at the industry on Uppsala Academy of Managements actual stumpage sale volume to see how well it conforms. ? Examine if the buyers see any particular advantages or disadvantages of actual stumpage sale volume and what they think of Uppsala Academy of Managements actual stumpage sale volume and structure in general. I chose to use actual stumpage sale volume from the tree years 2009, 2010 and 2011 in my work. I divided the actual stumpage sale volume following four categories which was pine, spruce, pine/spruce and seed trees. After that I picked out sixteen actual stumpage sale volumes from each category to be a part of the work.

This report shows the process of the development of a sensor module for the seed drills of Väderstad Verken AB. The module is supposed to replace existing solutions, provided that it is better from both a constructional- and an economical aspect. The purpose of the sensor is to continuously give the driver information about the level of height of the front- and drilling tools and the main purpose of the sensor is to allow the seeds to be placed at the desired depth. The sensors which have been taken into consideration have all been of an analogue type and have a protection class of minimum IP67.The methods applied have been taken from the book ?The Mechanical Design Process? by David G.

Master thesis studying the use of multimedia on CD-ROM in a library setting by analysis ofqualitative interviews with nineteen persons.The thesis relates the study to some relevant issues in human-computer interface (HCI) researchand to the commercial market for multimedia CD-ROM products. Three main types ofuse were described by the persons interviewed: recreational, information seeking and usingmultimedia to learn more about using computers. Children and young people interviewed mademost use of the multimedia provided, whereas adults thought it to be less valuable as a sourceof knowledge for them personally.HCI research shows various results of using multimedia for educational purposes. Thecommercial market is dominated by American products which can have a negative effect onthe use of multimedia in Swedish public libraries..

Small business enterprises have escalated in Sweden during the last decade. However, new established companies are struggling to maintain their selves during the startup process and according to a survey from Tillväxtanalys, only 68 % of startup companies from 2008 were still active three years later. One of the main reasons is lack of capital and the most common approach to finance companies is to apply for a bank loan. In other words, commercial banks are of great importance for new businesses. Although, the problem arises when there is no previous history from the new businesses that the bank could base its credit assessment on.

This masters thesis is a study of how the expression quality literature is used in widespread newspapers and magazines. Wittgensteins idea of language games is used as a theoretical starting point. The analysis of 37 articles draws a picture of five language games that are called; the taking over, the polarising, the example giving, the gender critical and the ironic language game. The expression that quality literature is most often put in relation to is popular literature. The line between the two is sometimes distinctly drawn in the articles and sometimes quite vague.

Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured.

My intention with this study is to evaluate, as a singer and a voice teacher, a number of routines for daily vocal practice through practical application. Seven different routines are presented, five of them originating from interviews with Swedish vocal teachers and singers and two chosen from literature. These routines are then tried out and evaluated. Using the results of these evaluations as a basis, I make an attempt at formulating my own personal practice routine, optimal for my own needs. I will also try to address motivational issues related to practice with hints acquired through the interviews.

Målet med uppsatsen var att se hur man producerar fram en reklamkampanj, framför allt hur man gör det för första gången samt hur retoriken kan bidra till ett lyckat koncept. Vilka förutsättningar krävs? Arbetar man på ett annorlunda sätt? Vilka medel använder man för att få en framgångsrik reklam? Detta har undersökts genom att intervjua personer som varit med och producerat den prisbelönta och världskända reklamkampanjen från IKEA  ?Drömkök åt alla? ur ett retoriskt perspektiv. Resultatet visar på en resa rätt i tiden  i hur man med ny teknik får fram något helt unikt..

This is a 15 hp (10 p) thesis in biology at the programme for Horticulture Management at the Swedish University of Agricultural Sciences, Alnarp. In this literature study we have processed, reviewed and arranged facts and research, to make it more available for those who want to know more about establishment or cultivation of mosses. Our client is Fredriksdal?s Museums and Gardens in Helsingborg who are planning to establish a moss garden. The information is meant to be used by Fredriksdal and other similar facilities.

SMF Skogsentreprenörerna is a nationwide organisation for Swedish forestry contractors. It has about 750 organised companies with somewhere around 1500 logging machines. These machines perform well over 50% of all yearly landed wood in Sweden. The members of SMF also performs more and more of other functions in Swedish professional forestry, such as soil scarification, planting and pre-commercial thinning of younger stands. In order to determine what major priorities SMF should focus on in the future a member survey was initialised and carried out by SMF together with Daniel Larsson-Snygg, student at the swedish university of agricultural sciences SLU. This report presents the result of this survey sent out to all members of SMF. It is intended to answer a number of questions about their entrepreneurship such as: What different kinds of work do these companies perform? How many machines and employees do they have? How old are the company owners and their employees? What are their thoughts about the future of their business? How well does SMF serve their members needs?.

?If we consume the product as a product, we consume its meaning through advertising? ? Jean BaudrillardSyftet med denna studie är att identifiera och analysera bakomliggande myter om lycka i kommersiella reklamfilmer, utifrån ett konstruktionistiskt perspektiv. Analysmodellen, som bygger på semiotik och neoformalism, genererade kunskap om de olika berättarstrukturerna kring lycka i de undersökta reklamfilmerna. Resultaten indikerade framförallt att berättarstrukturerna om lycka grundar sig i myter som är starkt kopplade till den kapitalistiska ideologin. Studien avser därmed att blottlägga och analysera myter om lycka i reklamfilmer ur ett kritiskt konstruktionistiskt perspektiv..

The purpose of this report is to find out which crops, that are good for strawfuel, and can be grown i the area around the city of Lund. The background of this report it that Lunds energy is planning to bild a biofuelheated thermal power station in Örtofta outside of Lund. I have in the report limited me to the crops hemp, whole crop (triticale), reed canary grass, elephant grass and jerusalem artichoke. I have through a documentary research checked the crops, cultivabillity in the south of Sweden, and how they should fit, in the Scanian crop sequence. Hemp is an annual crop which probably could manage in the Scanian crop sequence. Whole crop often triticale because of it´s high yield and low rate of shed seed. Could also fit into the crop sequence of crop in Scanian. Triticale is annual, and could be grown at the same kind of fields as used to wheat, whith is why it would be possible to grow it in Scania. Reed canary grass is a reedlike grass that is easy grown at most soils.