Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

Thinning is the partial removal of trees in a forest stand prior to final harvest. The term can be divided in pre-commercial thinning where little if any volume is removed from the stand and commercial thinning where removals are intended to provide a positive economic result. From a silvicultural point of view, the goal of thinning is to enhance future crop tree quality by removing low-quality stems and providing sufficient space for the accelerated development of retained ones (Huuskonen & Hynynen, 2006). The goals of this study was to see if commercial thinning could positively affect the short and medium term timber supply (MTTS) in the Interior regions of British Columbia (BC), and whether or not Scandinavian forestry practices could be adopted in the BC context. The mountain pine beetle (Dendroctonus ponderosae Hopkins) has created significant forest planning problems in BC. The annual allowable cut (AAC) was raised to capture beetle-killed timber while still merchantable.

The purpose of this thesis is to investigate the new real estate brokerage Act and to see whether the main intent, to strengthen the consumer protection, has been fulfilled through the implementation of the 2011 Act. The real estate agent legislation is made to protect both the buyer and seller throughout the property transaction. Although the intent is to protect the consumer, it is not unusual that disputes arises. To avoid disputes concerning the property transaction, the 2011 legislation opens up for greater transparency in the mediation process. The protection for the consumer has been considerably stronger since the 2011 legislation was implemented.

This study is an examination of the stadium fever prevailing in Sweden. It is built stadiums in Sweden as never before. The high cost of these constructions end up in the end at the Swedish taxpayers. The study examines through the hedonic pricing of real estate how local residents value the new stadiums. The result indicates that local residents put a positive value in the costly and sumptuous buildings.

The report aims to examine how property owners position themselves to reach their targetmarket, and which strategies they use when positioning their product. The investigation has beencarried out mainly in the form of a case study in which a number of interviews with Stockholmreal estate companies has been conducted, focusing on commercial property market segment.The interviews have resulted in identification of common and specific strategies among thecompanies. These strategies have been analyzed in the light of the theory by Philip Kotler andKevin Lane Keller, focusing on how an offer should be designed to reach a competitive position.It can be concluded that positioning is a key activity for successfully addressing the targetmarket. Successful positioning mandates three key requirements to be met; determining thecategory to which the offer belongs, identifying similarities and differences compared to thecompetitors and developing a brand mantra. The result of the case study concludes that theproperty companies work similar in many ways.

The complex sound of someone walking in snow aren't easy to create in a studio. The best way to get the sound is to go out on a surface with real snow and record the footsteps there, but it is a complex procedure to get the right sound on the snow because snow sounds different in various temperature and various kinds of snow. It is important to find the right kind of snow to get the right sound on the foot steps. In a studio, the foley artist can create the sound of footsteps in snow by walking on different kind of material, like potato flour, coarse salt or corn flakes, the question is how realistic this materials sounds and what temperature on the snow they sound like. The results shows that the real snow (warm and cold snow) sounds most realistic and the potato flour sounds like warm and wet snow, the corn flakes some think sounds like cold snowwhile others think that it doesn't sound like snow at all and the coarse salt sounds like snow when it is around -10°C in the air, they all sounds similar in realism compared to each other.

I denna studie används Johansens metod för kointegrationsanalys för att skatta ett långsiktigtjämviktssamband för den svenska reala växelkursen under perioden 1980-2004. Resultatet bliratt den reala växelkursen på lång sikt kan väntas appreciera till följd av försämrad handelsbalansoch höjt oljepris, medan en real depreciering blir följden av en ökning i den utländskaproduktiviteten. Dessa resultat ger belägg för Balassa-Samuelssoneffekten, liksom förtransfereringseffekten. Undersökningen visar även att den svenska respektive utländskarealräntan, liksom nivån av svenska Net Foreign Assets, inte uppvisar någon långsiktigpåverkan..

This thesis aims to examine problems that occur when determining the fair value of investment properties. It also takes into consideration the reliability and relevance of the reported fair values on behalf of the key stakeholders. The study has been conducted by interviewing representatives at real estate and external valuation companies. The study shows that there is a need for assessments in the valuation process and that real estate companies have room for their own interpretations. The conclusion is that determining fair value is an estimate, not a fact.

The aim of this work is to demonstrate how the net present value (NPV) at the time of the first thinning depends on the spacing after pre-commercial thinning, and show how net value from first thinning in same stand is influenced. This study is performed with models based on non-distant dependent growth models for single trees. Two different growth models have been used, one for cleaning (pre-commercial thinning) and one for thinning. The first one yields stem density distributed over diameter classes. In the second one, (the thinning model), it is possible to choose when thinning should be done, the thinning method, thinning grade and numbers of thinning.

Bachelor thesis in Business administration, School of Business and Economics at Linnaeus University, Controller, 2FE13E, spring semester 2014Title: Capital budgeting in Municipal-real estate companies - A study of the law of public housing company impact on capital budgeting.Authors: Axel Erlandsson, Caroline Hellman and Niklas LundqvistTutor: Anders JerrelingBackground: Municipal owned real estate companies  has in the past been obliged to take responsibility for providing housing to Swedish municipal inhabitants. Municipal owned real estate company?s has in the past been prohibited to act in profit purpose. In January 2011 the previous law of public housing was replaced with the new law on public municipal housing companies. The municipality may not provide the municipal owned company with any financial advantages against a private owned real estate company.

Uppsatsens titel: Real växelkurs och direktinvesteringar- En studie av direktinvesteringar på branschnivå till och ifrån Sverige Ämne: Magisteruppsats i företagsekonomi, Ekonomihögskolan vid Lunds Universitet Författare: Nils-Olof Jönsson och Martin Johansson Handledare: Niclas Andrén Nyckelord: Direktinvesteringar, real växelkurs, internationell produktion Syfte: Syftet med uppsatsen är att studera ifall om lokaliserings-, internationaliserings- och ägandeskapsfördelar framkallade av valutakursförändringar styr direktinvesteringar till och ifrån Sverige. Metod: Undersökningen bygger på en kvantitativ metod med en deduktiv ansats. En nollhypotes och en mothypotes kommer att ställas upp och sedan prövas. Data som vi studerar utgörs av direktinvesteringar till och från Sverige, GDP och tre månaders statsskuldsväxlar. Tidsperioden sträcker sig från 1994 till 2003.

In the Real Estate market there are a large number of commercial properties with offices. As acompany or business you are faced with many decisions when choosing your office space.This bachelor thesis examines the concept of architectural quality with focus on beauty and itsvalue for office tenants. The ambition is to find out if beauty is a decisive factor in theselection of office and if there is a willingness to pay for it.The selected question is studied in a case study of Garnisonen where tenants, a propertyowner and an architect are interviewed, all with connection to the examination object.Garnisonen is well suited as a case study because it is Stockholm's largest office complexwith buildings from three different architectural eras. Tenants in the survey represent allarchitectural styles and have different industry affiliation.As a theoretical framework a literature study is presented where the importance of beauty forthe individual, the built environment and society are treated, and also how the office can beused for branding purposes. The interviewees? views of beauty and their opinions on beauty atwork in Garnisonen are presented in the results.

This thesis is closely related to the Dynamically Self-Configuring Automotive System(DySCAS) project. DySCAS is a middleware for electronics in an automotive system. Thethesis work has been performed in cooperation with ENEA. Parts of the demonstrationplatform Self configurable High Availability and Policy based platform for Embeddedsystem (SHAPE) developed for the DySCAS project by ENEA have been used in theimplementation phase of this master thesis.The goal of this thesis was to evaluate how the Meteor MW, an offspring of the DySCASmiddleware, should handle QoS and to design a Quality of Service Manager (QoSM) for theMeteor MW that fulfilled hard real-time requirements. The thesis also had the objectiveof analysing and identifying the requirements on such a QoSM from a QoS perspective.Specifically the requirements to guarantee real-time support for applications running onthe MW.

Under de senaste tio åren har ett nytt segment öppnats på fastighetsmarknaden,nämligen marknaden för samhällsfastigheter. Politiska beslut från tidigt 90-tal hargjort det möjligt för privata aktörer att etablera friskolor och äldreboenden.Reformerna har möjliggjort att även investera i verksamheternas lokaler. Vid dessaförvärv brukar ett relativt långt hyreskontrakt medfölja och det finns ett starktsamband mellan den förhandlade hyran och försäljningspriset. När förvärvet ärgenomfört och kontraktet sedan löper ut kan det bli problematiskt att avgöra vilkennivå den nya hyran bör ligga på.Hyresgästens betalningsförmåga är en central del i analyserna i denna uppsats.Uträkningen av kommunens så kallade skolpeng respektive omsorgspeng kartläggsför att dra slutsatser om vilka marginaler respektive part har att förhålla sig till och hurdet påverkar den förväntade hyran.I denna uppsats diskuterar vi också huruvida hyressättningen av samhällsfastigheterkan återkopplas till olika kombinationer av hyresrelationer. Incitament till att ta ut enviss hyra kan variera beroende på fastighetsägarens syfte med innehavet.