In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet.

The aim with this thesis is to investigate two different methods used to test usability on web-sites to determine the advantages and disadvantages of two methods and compare the results. The two selected methods are the think aloud method and asynchronous remote method. Re-mote usability testing has existed for more than ten years but the possibilities with this meth-od needs to be explored more.To achieve the purpose of this thesis a case study was conducted on an e-commerce site and for the online remote usability testing software was used.The results of this study show that think aloud usability testing encounter more issues with the website than the remote usability testing..

Företag letar efter att effektivisera informationsutbytet genom elektronisk handel och fler småföretag väljer att investera i olika lösningar för att erhålla fördelarna med elektronisk handel. Trots nackdelar och barriärer anser de intervjuade småföretagen som har investerat att det är fördelarna som överväger och de är positiva till en fortsatt investering. De avgörande faktorererna när småföretag väljer att investera i elektronisk handel och de erfarenheter och resultat företagen har erhållit genom investeringen har varit en del av syftet i arbetet..

Arbetet har sin utgångspunkt i en beskrivning och analys av den befintliga situationen. Med hjälp av den historiska bakgrunden har analysen fördjupats. Arbetsområdets avgränsning har gjorts med hänsyn till infarternas sträckning och utformning. Förslagsarbetet har varit inriktat på att ge de tre infarterna en egen identitet samtidigt som det ska finnas ett gemensamt tema som är specifikt för Ronneby. Utformningen av förslagen ska förstärka vissa attraktiva faktorer medan annat som inte är lika attraktivt tonas ner. Arbetet är ett idéförslag hur Ronneby som stad skulle kunna göras attraktivare genom vackra, värdiga och funktionella infarter..

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet. The purpose is to give companies a clear view of what it is that influence the consumer into buying theirs products, and how this group responds to different strategies and factors.

Trust is a concept used throughout our daily lives. We give trust to friends, colleagues and strangers. We also give trust to the technical artifacts we use in our everyday lives. We must also rely on the services we use to work the way we expect them to. There is plenty of research on trust in e-commerce and online banking on website based platforms.

The market of electronic commerce is under constant growth and change. New technology makes it possible for the consumer to obtain digital products in a quick and easy manner. Record companies adjust more and more to this ever changing environment. The purpose of this thesis was to evaluate how Swedish retailers of MP3 work with bundling strategies. A case study was conducted on two Swedish retailers, CDON and Homedownloads.

The society of today is largely dependent on electricity and the dependence does not show any signs of declining. Reliability of supply will become increasingly important in the future and it is therefore important to investigate factors affecting the failure rates in electrical components.Sweden was hit by several severe storms during the 00?s. As a result of this many overhead lines in forests were cablified. In urban areas underground cable systems have been the norm for many years.

The paper evaluates two housing proposals with Space syntax as method. The proposals are very different in a topological sense but are in a configural sense almost the same. This effect is because both proposals connect themselves to the existing configural structure of the city in the same way. Neither of them takes advantages of the most integrated streets in the existing structure and use them to concentrate pedestrian and car flows to the streets or points which are intended to be the most urban areas. The knowledge of Space syntax and this evaluation puts focus on the pour understanding among architects and planners of what effect urban design proposals will have..

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

Rapporten tar upp och behandlar ämnet betalväxlar utifrån en utvecklares perspektiv. Två företag som varit i eller nära inpå processen att utveckla en webbshop har intervjuats och jämförts med utbudet hos ett antal olika betalväxlar. Intervjuerna har visat ett resultat som är mycket troligt att man som ny utvecklare kommer i kontakt med i början. Positionen kan då vara både som utvecklare eller som ägare till webbshoppen. Det gick även att konstatera att det fanns ett antal betalväxlar lämpade för olika kunskapsnivåer.

Syftet med studien är att undersöka hur företag arbetar med att skapa och bevara kundförtroende över internet. För att besvara syftet undersöker vi hur företag som bedriver e-handel arbetar med att skapa och bevara kundförtroende. Undersökningen utgår ifrån relevant litteratur och framförallt två modeller som tillsammans bildar en teoretisk referensram. Denna referensram används som modell och grund för en kvalitativ undersökning. Den kvalitativa undersökningen grundar sig i sex djupgående intervjuer baserade på personliga möten och telefonintervjuer.

This study examines a case of cooperation between banks, commerce, police and the municipality of Skövde, which in a project has the target to reduce the use of cash by 15 % in the city during 2011. The purpose of this study is to increase the understanding of the importance of cooperation in which different actors come together to reach a common goal, such as speed or interfere with an ongoing change, while they must meet their own interests. In this study the case of cooperation has been studied by using a qualitative approach. The methods used in this study are participant observation and a group interview as well as personal interviews. The theories underlying the study revolve around the concepts of collaboration between organizations with similar interests, changes in society, conflict and resistance to change..

TV and radio services have always been distributed over analogue broadcasting networks and been received on a TV -set or a radio receiver. Today this situation is changing due to digitalization and convergence between broadcasting, telecommunications and data communications. Other terminals, such as a PC, can also receive TV and radio services. Digital TV and radio can offer additional services such as e-commerce, electronic program guides and content synchronized to the TV and radio shows. If these services are to be received by several receiving terminals with different properties, the services must be adapted to the terminals.

Cultural organizations set on capitalizing on artistic ideas are subject to an industry specific economic condition that requires a balance of art and commerce; two opposites reflecting credibility and non-credibility. Hence, commercialization of the cultural industries implies non-credibility in an industry insisting on symbolizing the opposite.This study aims to demonstrate how cultural industries can attract a wide audience, while maintaining credibility. This is done through the perspective of folksiness since its context indicates the existence of credible commercialism.The study demonstrate that credible commercialism is part of folksiness and is possible thanks to the folksiness context that 1) utilizes attributes that balance and disarm "negative attributes" creating an atmosphere of acceptance and 2) meets the consumer's need fulfilment of identity through individualism and belonging, and 3) contains attributes that increases loyalty..