The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and Colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

For the success of universities, it is very important that the personnel are well motivated through internal marketing. The purpose of this report was to identify which activities universities uses to motivate their teaching and researching personnel and how the activities are valued by this group of employees. The study was conducted in the form of a case study. One interview with the chief administrator at Luleå University of Technology was conducted, and a questionnaire was sent to all the teaching and researching personnel at the same university. The result indicates that Luleå University of Technology uses many internal marketing activities to motivate their employees.

AbstractThe purpose of this thesis is to highlight the organization's importance to teachers' working environment. Through a survey conducted at a primary school in New Zealand and at a primary school in Sweden, teacher perceptions of their psychosocial work environment were compared. This study has answered the questions: ?How does a teacher at a school in New Zealand and at a school in Sweden view their psychosocial work environment from an organizational perspective?? and ?What are the similarities and differences in psychosocial working environment between a school in New Zealand and a school in Sweden?? The results were analyzed based on Karasek and Theorells demands-control-social support model. The study shows that teachers at both schools are experiencing high demands, but that New Zealand teachers are experiencing greater demands.

The purpose of this master thesis is to identify some phenomena that may contribute or work against the individual musician?s opportunities to contribute with their personal musical intuition in the orchestral work. I want to investigate under which conditions and in what context the orchestra environment gives musicians opportunities to take musical initiatives. I will also test a method to develop and work with musical intuition in a staged trombone audition called blåst. My wish is to highlight orchestra musician's perspective and experiences and to discuss where in an orchestral musician?s everyday work the artistic and authentic musical initiative appears and how we are going about it.

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

Organizations over the world increasingly start to realize the possibilities of the use of a social intranet, also known as Enterprise 2.0. The social intranets can be used to collaborate and communicate with Colleagues in the workplace. Both Cook (2008) and Coope (Barnett, 2011) say that Enterprise 2.0 is about to fundamentally change the way organizations communicate. But do companies know how these tools can be used?The study emanates from three questions:How can social intranets be used in business?How can internal communication and collaboration get easier through the use of a social intranet?What are the possible risks with the use of social intranets?In this study we have in a qualitative manner been interviewing two companies that currently use social intranets in their daily activities ? Securitas and Skåneme-jerier.

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

The aim of this study was to understand how staff at residential homes for unaccompanied children experiences their professional role. The main focus of the study was on how the staff defines their professional role and how they handle the situation to be close and at the same time keep a distance towards the children in care. Five women and two men were interviewed at five different residential homes for unaccompanied children. By symbolic interactionism we are able to see that the professional roles are shaped through interaction with the children in care as well as in relation to Colleagues. The main role for the staff is to build up a relationship with the children.

Background: Earlier studies show that nurses work environment is a factor that may affect the quality in nursing care negatively. Other factors are: number of employees, working hours, work structure and planning and working relationships between Colleagues. Work relationships are particularly important for nurses as they can affect patient safety. Nurses are prone to stressrelated illnesses and high stress levels prove to have a negative affect on the quality of nursing care. To develop and assure the quality demands effort from every employee.

AbstractThe aim of this study was to illuminate and collect existing research from the beginning of the 21 st century about nurses work environment in institutional and elderly care in Sweden.A literature review was made by analyzing eleven scientific articles. The result showed mainly information about nurses work load. The information dealt with high work demands, too much responsibility, shortage of staff, time press and stress. Furthermore nurses reported a lack of co-operation between staff and management. An important part in nurses? work was appreciation from Colleagues, management, patients and relatives.

Abstract:Ambulance nurses have in their everyday work a varied work environment, the pace of work can quickly shift from being calm and structured to be a severe acute situation.Objective: The aim of the study was to describe how professional nurses in the ambulance operations experience their physical and mental work environment in daily practice.Method: A qualitative interview study with semi structured questions was used. The study group consisted of two women and three men, ages between 27?42 years. The study was carried out on an ambulance station in central Sweden. Based on collected data, a qualitativecontent analysis was performed that resulted in three categories.Results: The result showed that the ambulance nurses regarded that it was a lot of heavy lifting.

The purpose of this thesis is to shed light on the various factors that influence the balancebetween the working lives and family lives of social workers. The research questions posedwere: Do social workers consider there is a conflict between their working lives and familylives? Which factors make maintaining a balance between working life and family life moredifficult and which make it easier to do so? How do social workers describe equality betweenthe sexes in their own family? Regarding methodology, the selection method is strategic andcombines data sources with quantitative and qualitative methodologies. The material collectedand via online survey, targeted to 120 municipal employees social workers in a district councilin a big city, and through interviews with four social workers in a rural community. The studywas performed using gender theory and the demand-support-control model.

           AbstractAims: To explore whether and in that case how nurses question women in the psychiatric care about violence in close relationships and how nurses respond to women who have been exposed to domestic violence.Method: A qualitative descriptive interview study with twelve nurses from four psychiatric wards was carried out in Uppsala. Informants were chosen from a convenient selection. The interviews with semi-structured interview questions were recorded on tape, transcribed and analyzed with content analysis.Results: There is no routine to ask all female patients if they are victims of violence. It happens only in cases where the suspicion arises or is confirmed. It is individually whether and how the nurse asks the woman if she is subjected to violence in a close relationship, depending on patient and nurse.

 Abstract The purpose with this study is to study the individual setting of salary rates among branch heads. We have chosen to look deeper into which criteria that are the base for the branch heads? individual setting of wage rates within geriatric care and the care of disabled people. One other aspect we have looked into is how the setting of salary rates appears from a gender perspective. The empirical material in our thesis consists of both qualitative and quantitative methods in the shape of a questionnaire study and three open interviews.

Identity includes an individual´s self-image and the consciousness about their self. It is about being the same person despite changes in their life situation. The identity often get´s fragile because of the disease. Beacuse of the individual´s feeling of lost identity there may arise a conflict between the person and people in his or her surroundings. They may no longer see the sick person in the same way as they used to.