This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

The aim of this study is to observe Swedish preschool children in their natural habitat and without any intervention. Four different observations are made and thereafter analyzed. Throughout the whole study the subject of interest is the children's communication in their play. Children can communicate with each other in various ways, for instance with speech and without speech, i.e. with their physical language, aesthetic and multi language.

Mathematics is a central topic in today's education debate, including discussion of its educational quality and various teaching methods. Today basically two different teaching methods are used; one is the textbook based method, with the book in focus and the other one the laboratory method by which teaching is performed through practical applications. The purpose of this study was to examine four primary school teachers' view of these two teaching methods by means of four relevant inquiries. By interviewing the four teachers, advantages and disadvantages were highlighted and the purpose was achieved. In order to support the analysis, two theories applied; the socio-cultural perspective and the cognitive perspective.

My study is about a preparation class in a selected municipality. It is based on the child¹s perspective, and it tries to highlight the school situation of new arrivals in a school where the majority of the pupils are of Swedish origin. The purpose of my study is to visualize how the education for newly arrived children is organized in the municipality, and to get an understanding of a range of student?s view of the schooling in the preparation class as an introduction to a regular class.To reach my goal, I have used qualitative methods, based on qualitative interviews. The interviews were made with six newly arrived pupils, and one interview was made with the deputy head of the school, which is in charge of immigrant education in the municipality.

The objective of this project was to develop an application for mobile phones using the Android operating system. The main goal was, with the help of GPS, to pinpoint locations, measure distance traveled and illustrate the progress on a map. Functionalities for just showing the map, fetching addresses and saving to a database was also implemented. The result of the work was a proper application, called MeasureApp, that fulfills the goals set in the planning stages of the project. MeasureApp can be used to measure distances where accuracy is not a main factor, i.e walks or runs.

Att köra eller inte köra is a qualitative study aiming to show how environmentally conscious people who utilizes cars deal with their dissonant behavior, but at the sametime maintain an identity as environmentally conscious. The study is based on the fact that a third of those who drive cars in the municipality of Växjö would like to decrease their use of cars while at the same time having the infrastructural conditions to utilize other means of transportation. The study investigates inner obstacles in the form of habits and lifestyle, but also the different strategies the motorists use to reduce their cognitive dissonance and maintain a green identity. The indicators show that the reason the majority of the motorists continue to utilize cars is part due to inner obstacles (it's adeeply rooted habit, but also a big part of their lifestyles), part due to that the individuals have defenses for their use of their cars, defenses designed to have a dissonance reducing effect. The indicators also show that the motorists value their family higher than the environment, and in this way they can legitimize many of their car uses.

In this study I have investigated how role playing may change young students´ attitudes and behavior. According to the Swedish National Agency for Education´s governing document, Läroplanen för de frivilliga skolformerna, 1994, the principals at Swedish schools are required to inform students about the risks connected with alcohol and traffic. Scientists bring to our attention the need for emotional information to change attitudes and behaviors. The Historical Wine- and Sprits Museum in Stockholm has arranged a role play that gives emotional information to school students in order to affect their attitudes towards drunk driving. My study is a qualitative examination of this role play.

The purpose of this qualitative study has been; how social bonds are interlaced between thesocial worlds contained within the analytical division of ?outside Internet? and ?withinInternet?. What happens with the social bond as the individual oscillate between this analyticbisection? This purpose raises important questions of the use of Internet in everyday life.A new stance is taken toward studying the Internets integration into everyday life. The focusis adjusted to the importance of emotions.

Bakgrund: Studier visar att smärta är vanligt förekommande (80-88 %) hos äldre personer. Demenssjukdom är en neurologisk skada i hjärnan där den verbala och kroppsliga kommunikationen försämras. Detta bidrar till problem att känna igen smärta hos personer med demenssjukdom. Syftet: Syftet var att belysa hur vårdpersonal kan känna igen smärta hos personer med demenssjukdom. Metod: En systematisk litteraturstudie där datainsamlingen genomfördes i databaserna Cinahl, PsycINFO och PubMed.

The aim of my study is to investigate how last year students in upper secondary schoolunderstand certain mathematical concepts, in particular the unit circle and its trigonometry.I have used intentional analysis to interpret student?s actions when they solve certain tasks onthe basis of a cognitive, situated and cultural context.Interviews with four university teachers in mathematics about the unit circle, trigonometry,and mathematical understanding, serve both as background for the study and as basis for adiscussion, where I relate students understanding to what the teachers want new students toknow about these concepts when they begin university studies in mathematics.The students were arranged in three groups with three students in each group. Each group waspresented with two tasks, one in which they were asked to calculate the cosine values for onepointed, one blunt and one straight angle, each located in a separate triangle. They were alsoasked to decide whether the points (0,71; 0,71) and d (1 2 , 3 2 ) are located on the unit circleor not.My conclusion is that students mainly have an operational conception of the unit circle andtrigonometry. The lack of structural conceptions result in difficulties in seeing connectionsbetween the concepts in unfamiliar situations.

Gender in Administrative Court of Appeal - A discourse analysis of verdicts concerning compulsory drug treatmentThe purpose of this study was to examine gender discourses that could be identified inverdicts concerning compulsory drug treatment. A discourse analysis was conducted of 46verdicts from an administrative court of appeal, located in central Sweden. The main findingsof the study was that the descriptions of women, more often than men, are based on factorsother than their addiction, such as appearance and social environment. Men are in all casesdescribed by their addiction and on their own behavior. Women are presented as they riskvulnerability, while men are presented already suffer from vulnerability.

Människor med kognitiva svårigheter är en bred målgrupp med varierande problematik. Forskning om målgruppen finns och intresset för målgruppen har ökat. Föräldrar med kognitiva svårigheter finns däremot inte omnämnda i någon större uträckning i forskningen. Den här studien är en litteraturstudie som fokuserar på föräldrar med kognitiva svårigheter och deras interaktion med förskola/skola. Den teoretiska utgångspunkten är socialkonstruktionism.

There is a constant change in the world of school, new curricula and syllabi are made and the view of teaching and learning is changing. The desire to improve maths teaching in Swedish schools is strong, especially by laboratory work. How is it then that several teachers in our schools are still using the traditional way of teaching mathematics, which I consider to be relying a lot on the textbook and work for an automated approach?The purpose of my study is to investigate how three different math teachers on an F-5 school in the southern Stockholm area, choose to work with mathematics and why they choose to work according to a special approach. In order to obtain the information I seek, I have chosen to use the qualitative method to get a better understanding of my results.

The thesis explores an ongoing dialectical process between different levels of employees including top management to workers of Scandinavian Airline Service (SAS) regarding a new change program and to find out the possible social construction among them. In particular, it searches for the constructed reality of SAS ground service employees at Malmö Airport with regard to the preparatory stage of SAS Strategy 2011. A possible ambiguity in dialectical process is explored as it relates to an organization?s ability to effectively influence the understanding and identity of its employees through discourse.

The violence against women is an important matter. In Sweden there are several organisations that takes care of the women and children in need.One of the many organizations you can turn to is women's shelter organizations. They are nonprofit organizations. They depend on the contribution of peoples free time and on the government's awareness of the work that the organization do. The social services has the main responsibility to take care of women and children in need.