Title: ?Content, Contact, Cash?- En kvalitativ studie om framgångsrik marknadsföring viasociala medierAuthors: Andreas Hadzikostas and Helli ShahidiAssigner: NewsroomCourse: Degree thesis in Bachelor of Media and communication at the faculty ofJournalism and mass communication at University of Gothenburg, SwedenSemester: Spring semester, 2010Tutor: Ingela WadbringPages: 49, including two enclosuresPurpose: To elucidate which factors are significant for successful marketing via the social media.Method: Expert interviews, Informative interviews and content analysisMaterial: Interviews with Lena Carlsson at Kreafon PR agency, Peter Baeza at IHM Business School, Eva and Kalle Bodestig at Mandel, Lena Ekman at Saltå kvarn and Rick Short at Indium Corporation.Main result: This study has resulted in both comprehensive and concrete proposals for how Newsroom should work and market themselves, but mainly their customers via the social media tools such as Facebook and blogs. In order for companies to be successful with their marketing, they ought to build a strong, personal and enduring relationship with their customers by being attentive of their target group. The main purpose of the social media is to encourage individuals to interact and conduct dialogue with the participants rather than focusing entirely on one way communication. Furthermore, in order for a company, regardless of size, to be successful in building a healthy relationship with their costumers, they ought to showcompassion for their feelings and needs, as well as providing them with as much information as possible, via all of the selected social media tools to work with.

The aim of this study was to increase our knowledge about how the ?Conversational-contact with the social services? is experienced by the parents who attend it. The research was based on a qualitative method consisting of four individual interviews.Main issues of the study:? The parents experience of the content of the meetings with the social workers? Do the parents experience that the conversational-contact has contributed to some changes in their lives?Results indicated that all parents were positiv to the conversational-contact. Afterwards they felt more secure and stable both as persons and in their role as parents.

The aim with this project was to investigate how research grants in Sweden are distributed inthe selected fields; natural science, medicine and life science. Our client Olink producesdetection kits for biomarkers and our goal with this study was to give an indication of apossible new market area for their products. Three foundations were included in the study;VINNOVA, Vetenskapsrådet (Swedish Research Council) and Stiftelsen för strategiskforskning (Swedish foundation for strategic research). Nearly a thousand research grantswere analysed which included a total of 4,92 billion Swedish kronor. Seven selecteduniversities were contacted; Chalmers tekniska högskola, Karolinska Institutet, Kungligatekniska högskolan, Linköpings universitet, Lunds universitetet, Sverigeslantbruksuniversitet, Uppsala universitet.

This project is a learning CD-ROM production aimed at first-time parents. It is using both sound and images, moving as well as non-moving. The purpose of the production is to be an interesting alternative to traditional books. We have been looking at similar productions like drivers license educational CD-ROMs and encyclopedias for inspiration and ideas on how to proceed. In order to give the content some dynamics, we've also added the element of 3D-animated sequences. The application is supposed to be run as a simple executable file with flash embedded.

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

The client, Senselogic, had noticed an increased demand for an e-commerce system integrated into its product, SiteVision, something that did not previously exist. Senselogic wanted to integrate a third-party system to manage e-commerce. The problem was that there were very many e-commerce solutions to choose from. In order to select the best system it was necessary to evaluate the e-commerce systems and compare them to each other. To identify the elements that has to be included in an e-commerce system a study of literature was conducted.

Law and regulations regulate the auditors? independence. An auditor should not only be independent in general, but independence in fact and independence in appearance. However, the regulations do not specifically describe how to act independence. It is the concerns of the auditor were he puts his limit for the independence.

The purpose of this thesis is to gain insight into educators? views and work with circle time in preschool. To find out, I have referred to the following questions: How is your circle time performed in preschool? What objectives have teachers with the circle time? What impact has your circle time for the children in preschool?I have chosen to carry out qualitative interviews with three preschool teachers. After the interviews, I compared the educators? response to previous research.The survey shows that the circle time is one of the day´s highlights for preschool children.

This is a study of innovative technologies that are primarily based on collaboration with a client who in this study is called FTG, because they chose to be anonymous. A problem set has been presented, analyzed and worked with. The result of this is that we found some weaknesses in the leadership that have influenced the motivation in the workgroup negatively. The study has focus on changing leadership in order to increase motivation and openness to innovation within the company. With this focus on change in leadership, we have done a basic search for relevant theories related to the topic and found interesting data to work with.

The aim of this thesis is to investigate the procurement of maintenance at SvK. Byunderstanding the process that has led to the current procurement strategy; providesuggestions to how the procurement of maintenance can be improved to ensure thequality of future maintenance of the national grid.A god client can be associated with a number of qualities, ?acquisition competence?.Vinnova describes acquisition competence as the ability to plan, formulate,communicate and monitor. Different businesses and industries have different needsand opportunities and operate in different economic structures which requireadjustments in their acquisition competence. A number of areas have been identified,called areas of focus, where clients can adjust their competences to their markets.The areas of focus are competition, competence/quality, control and communication.By defining the need of acquisition competence for SvK and identifying problems, anumber of suggested strategies have been proposed.

Every year more than 6000 thefts, to a value of 1.5 billion SEK, are reportedwithin the Swedish building trade. Plus all the indirect costs of having theconstruction site standing still.SafeTool is a newly started company that will try to prevent this problem witha modern technology solution.The key to SafeTool?s solution is RFID ? Radio Frequency Identification ? andthe solution looks like this;All tools are stored in a container on the construction site. Every tool isequipped with a RFID-tag that uniquely identifies the tool. With antennas in thecontainer it is possible to detect when a tool is leaving the container and whenit comes back.

The purpose of this essay is to examine whether and how labor consultants, job coaches, guidance counselors promote the possibility of self-realization of the clients they encounter in their work. By analyzing, based on the theoretical framework, six semi-structured interviews of people having the chosen professions answer the questions "Do counselors promote client's opportunities for self-realization in their work?" and "If so: how is this practiced?". In the theoretical framework three important concepts are addressed: "identity", "recognition" and "self-realization". These are explained with the help of works by including Emma Engdahl, Anthony Giddens, Axel Honneth and Allison Weir.

The interest of mindfulness has grown steadily during the last two decades. Mindfulness presence in the area of social work is mostly as an intervention offered to clients. However, the purpose of this study is to examine what implications the social worker?s mindfulness may have for the relationship with the clients. There is a lack of scientific studies focusing on mindfulness and the relationship between the client and the social worker.

The purpose of this study was to examine why adventure treatment is mainly directed towards young men and how that can be related to the construction of masculinity.Our questions were:- What were the social workers thoughts and images about masculinity?- Why did they think adventure treatment were suitable for young men and for what reasons?- How did the social workers describe their role as treatment providers?This study was a qualitative study that was based on six interviews as well as observations. We tried to find patterns and deviations in our empirical material. Then we connected them with previous research and theories. The social workers described the typical client as a competitive kind of person, interested in physical activities and with boyish manners.

This thesis examines the presence of threats and violence directed towards animal welfare inspectors/ officers. The main tool is a survey regarding threats and violence directed at animal welfare inspectors/officers. The questionnaire was distributed to animal welfare inspectors/ officers who worked on 15 of the country's 21 provincial governments. The response rate of the survey was 68.9 percent. The main conclusion of the study is that threats and violence directed at animal welfare inspectors/ officers are common.