Relationskapandet är essentiellt inom bankbranschen. Detta för att skapa en god förutsättning för en framgångsrik verksamhet. Dock kan kundrelationer leda till ett kundavhopp av olika orsaker. Vidare väcker detta intressanta frågor till huruvida svenska banker arbetar vid uppföljning av kundavhopp.Syftet är att undersöka hur Swedbanks kontor i Västerås city arbetar med uppföljning av kundavhopp inom den privata sektorn. Denna uppsats har utgått ifrån en kvalitativ studie där ett flertal intervjuer har utförts på Swedbanks kontor i Västerås samt Swedbanks huvudkontor i Stockholm. I studien har vetenskapliga aspekter använts inom ämnesområdet som har tagits fram utifrån en litteratursökning.

We have examined how the dependence, identity and social bonds affect customer loyalty and attachment to a training centre. The method used is a survey on SATS Karlstad city where 128 respondents were asked, out of which 118 surveys were used in the final analysis. The data was analyzed using ANCOVA and multiple regressions.The result showed significant relationships on attachment between identity and dependence. Social bonds had no significant effect on the attachment a member have towards training centre. Customer loyalty was measured by how long the individual has been a member and his or her training frequency.

I wanted to focus this essay on the operative?s perspective of running religious organizations in the city of Karlstad and to see positive and negative aspects of their day-to-day life working with their organization, following up with a comparison of the difference and the similarities between those groups. After delimitating which groups I was going to examine, I implemented a qualitative study of four people, from two different religious groups, whom I performed interviews with. My method of performing these interviews and understanding the perspective of the informants, I had a semi structured interview guide along with a recent study that was opting for similar conclusions, only in a different county and with different input perspective. The result of my study showed a difference in establishment of their region but with a lot of similarities in problems with their religious and structural premises.

The purpose of this comparative study is to investigate how certified family therapeuts, with base professions psychologist and social counsellor respectively, construct boundaries through language. The study aims to demonstrate and analyse how the two professions present each other, through similarities and differences. For the purpose of definition and elucidation, the study comprises five main themes (see Appendix). The first theme is concerned with motives for choosing a professional career in family therapy. The second theme investigates conceptions of the professional role, while the third theme looks at professional practise and the implications of family therapy work.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Stockholmsregionen växer och utvecklas i hög takt. Bostadsbristen är ett faktum när fler ochfler vill bo i en urban miljö, dessutom ställer detta högre krav på att regionenslogistikförsörjning hanteras korrekt. Mot denna bakgrund uppstår konkurrens kringmarkanvändningen i citynära verksamhetsområden. Idag omvandlas verksamhetsområden tillattraktiva bostadsområden, exempelvis Liljeholmskajen och Norra Djurgårdsstaden. Syftet medrapporten är att undersöka möjligheten att omvandla tre verksamhetsområden (Lunda,Slakthusområdet och Västberga) och vilka regleringar samt investeringar som är nödvändigaför att verksamheterna ska kunna omlokaliseras till perifera verksamhetsområden i regionen.Första steget till omvandling är att omlokalisera den befintliga verksamheten, som i de angivnaområdena klassificeras som logistikintensiv, till perifera verksamhetsområden i regionen.Logistikintensiv verksamhet karaktäriseras av att transporter till och från fastigheten ärnödvändiga för verksamhetens framgång, det kan vara allt från ett tryckeri till en globaltransportör.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

The aim of this essay is to see how the IOGT, local politicians and the local newspaper acted in the city of Hedemora in Sweden in connection with the referendum held in 1922 whether or not to ban the use of alcoholic beverages. To accomplish this I have examined protocols from local IOGT-groups, the town council and the local newspaper Södra Dalarnes tidning. I find that the local IOGT not only worked with the issue of alcohol but served as an institution that deepened democracy and education in the local community through discussions, study circles and applying pressure on local politicians. The locally elected bodies in turn were generally in favour of the good work the IOGT did, although not always overwhelmingly so. Many of the local politicians that handled the issues of alcohol were themselves active members in organisations promoting absolutism.

The master thesis deals with three completely different areas: the place, the light and the design, which all are parts of the subject landscape architecture. The Place in this paper is the graveyard, the Light is the artificial and the Design is an illumination. The common denominator is the graveyard at Galärvarvet in Stockholm, Galärvarvskyrkogården, where the three parts meet in a clear and outspoken need of new lighting. The problem formulation is: Is it possible for a graveyard to be looked upon and used as a park? How do the administrators and the designers reason in this matter and what are the consequences for example the illumination at a graveyard? This is being investigated and discussed in general and thereafter the thesis is specifically focussed on the needs and solutions for the graveyard at Galärvarvet. The thesis, which is mainly based on facts from litterature, location studies and interviews, contains of pure parts of fact, discussion parts, different types of analyses, reflections of the author, illustrations and photos from the graveyard at Galärvarvet and also a lighting proposal for the graveyard and its close environment. The purpose of this work is to show the connection between the usage of the graveyard and its illumination. All to simplify for the administrators, planners and designers. Hopefully this thesis will be of use in the deciscion making process for future lighting projects for the graveyard administration in Stockholm as a basis for their discussion and decision process for future lighting projects..

Reflections är en stämningslampa som med hjälp av invävd fiberoptik lockar fram nya visuella och taktila uttrycksvärdeni en textil. Under arbetets gång har jag utforskat mängden ljus som fiberoptisk textil sprider längsmed fiberlängden samt undersökt naturfiberns egenskaper när den vävs samman med fiberoptik.En stor utmaning var att hitta balans mellan tekniska begränsningar och det uttryck jag sökte. Lampans formspråkär min reflektion över dagens stadslandskap där arkitekturens geometriska former möterfordons strömlinjeform. Med stämningslampan hoppas jag att hitta och inspirera till nya användningsområdenför fiberoptisk textil.Reflections is a mood light using interwoven fiber optics witch brings out new visual and tactile expressionvalues in a textile. During the work, I have explored the amount of light fiber optic textile spreads along thefiber length and examined properties of nature fiber when it is interwoven with fiber optics.A major challenge was finding a balance between technical constraints and expressions I was looking for.

The purpose of this thesis was to explore the phenomenon called bookcrossing. To fulfill this I have asked the following research questions: Why do people participate in bookcrossing?What functions do books have for bookcrossers? The method used is qualitative, semi structured interviews. Four active bookcrossers have been interviewed. These interviews revealed that bookcrossing as an activity in a medium sized town is very small.

Invoxicated is an interactive play sculpture where children can explore the wonderful and playful opportunities of sound. Talk into one end of the sculpture, and the sound will travel through the sculpture and come out in the other end. On its way, the sound gets distorted by a number of sound effects. By bending the sculpture?s body, and pressing the sculpture?s buttons, the sound effects gets altered in real time.

The aim of this paper is to investigate who the visitors are at a children's department at amain library in a larger municipality, and for what purpose they use it. We discuss: Is therea difference between various user groups, and if so, how do they differ'? Which library rolesdoes the children's department have? Does the children's department serve as a local libraryfor those who live in the immediate surroundings or as a main library for the whole municipality?The paper is based on a user survey performed in the spring of 1996 at the City Library ofGothenburg. 417 visitors and five staff members were interviewed.The children's department is used by various groups of people, from young children to seniorcitizens. The library roles are, among other things, an independent learning center and formaleducation support center.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.