Sök:

Sökresultat:

1754 Uppsatser om City branding - Sida 46 av 117

Med solen i fokus : En kvalitativ studie om hur Karlstads kommun arbetar med sitt arbetsgivarvarumärke

Uppsatsens resultat visar att det saknas ett entydigt luftmaktsteoretiskt ställningstagande. Istället återfinns en tudelad teoribild, dels den svenska traditionella defensiva luftmaktsteorin, men också den som inriktas mot en västlig modern expeditionär luftmaktsteori.Resultatet stöds av slutsatserna från studien av förmågeutvecklingen, en utveckling som spänner över en bred men traditionell förmågebas. Huruvida ett tudelat teoretiskt ställningstagande och ett i huvudsak traditionellt förmågeutvecklingsprogram, kommer vara effektivt att möta framtidens uppgifter och ekonomiska realiteter återstår att se..

Familjevård, Kultur och Etnicitet: rekryteringsprocessen ur ett kulturellt och etniskt perspektiv

Children are said to be the future of our society. Hence, how we take care of our children is a cause of concern. This is evident in much of the social work that is carried out in Sweden. One of the times when we find children to be the most vulnerable is when they, for different reasons, are separated from their biological families and placed in foster care. Based on the fact that Sweden over the last century has experienced an increased immigration intake we wanted to take a closer look on how this change of the population dynamics has influenced foster care in the country.

Urban Agriculture i den hållbara staden : en fältstudie i Managua

The way we design our cities today will affect the living conditions for future generations. Planning as a discipline can become crucial to attain a sustainable urban development with an increased quality of life among the urban population and an improved environment. Urban Agriculture in the Sustainable City -a case study in Managua is a Diploma Work that deal with poverty issues, aspects of sustainability and development work. We have had a theoretical starting-point, but our focus has been on the case study i.e. the practical part, that we carried out in Managua, the capital of Nicaragua. Today about half of the worlds 6,3 billion people live in cities. The demographic growth of the countryside has declined, while the population in the cities is considerably increasing.

Industrivatten : ett gestaltningsförslag över det Östra årummet i Gävle

A proposal of a new path from the inner town of Gävle to a small cultural area in the seaside. The thesis contains historical background, analysis over town and the area, and a proposal of a new shape for the postindustrial area near the stream called Gavleån. .

Då känner man, det här är ju min flygplats : En undersökning av kundvärde på Umeå City Airport (LFV)

Nya bättre transportmedel och sätt att kommunicera gör att världen krymper, konkurrensen hårdnar och detta tvingar företag att fokusera på kunderna. Dagens företag måste veta vad deras kunder värdesätter och det har gett begreppet kundvärd en ny och viktigare betydelse. En bransch där konkurrensen hårdnat de senaste åren, på grund av bland annat avregleringar, är flygbranschen. En viktig pusselbit för att denna bransch skall kunna fungera är flygplatserna. Flygplatser var en gång i tiden enbart platser där människor var ?tvungna? att passera för att ta sig till en ny destination.

Stockholms förtätningsideal i strävan mot hållbar stadsutveckling : En studie om sambanden mellan den täta staden och Stockholms parker och offentliga grönområden

Syftet med denna studie är att undersöka sambandet mellan Stockholms parker och offentliga grönområdena i relation till den rådande förtätning staden genomför. Stockholm har en tydlig strategi på att skapa en tät stad vilket medför effekter på stadens parker och offentliga grönområden. Studien diskuterar de värden som tillkommer och går förlorade när exploateringen av staden ökar samtidigt som den totala arealen grönområden minskar. Vidare diskuteras det offentliga grönområdenas funktion i den täta staden. De metoder som använts i studien består av semistrukturerade informantintervjuer i kombination med telefon- och e-postintervjuer följt av en bred litteraturundersökning.

Karlstad och vattnet : En studie av hur förhållningssättet till översvämningsrisk har förändrats i Karlstads kommun sedan 1950-talet

The location on the river delta of Klarälven, adjacent to lake Vänern, makes Karlstad one of the Swedish cities where a significant flood risk is present. The city has several major floods in its memory which has caused great material damage and economic losses, the latest of which occurred in the winter of year 2000/2001. The purpose of the study is to examine how the approach to flood risk has changed in the municipality of Karlstad since the 1950s, and how this change has affected the current situation regarding the city's vulnerability to flooding. To investigate this, a document analysis was conducted, where key documents in the media and from the municipality of Karlstad was studied. Furthermore, an interview study was conducted with respondents who currently are employed or previously have been employed in the municipality of Karlstad, who in various ways work with issues of flood risk. The result of the study shows that several changes have taken place since the 1950s in terms of the municipality's approach to flood risk, which for instance has led to preventative measures being taken to a greater extent than previously in the physical planning.

Moderna tider : modernitet i Visbys bouppteckningar och press 1880-1910

It is a difficult task to define the little word ?modernity?. One may argue quite a lot about what modernity is as well as when modernity breaks trough. The burgess class was the group who initiated modernity in most cases. Since these people mainly dwelled in the cities it was in the cities were modernity started.

Modellen och materialet

Tycho Hedéns Väg in Uppsala has evolved from being a through fare passage and highwayto the oversized road frame running through the city it is today. At the present time, dueto the relocation of the E4 highway east of Uppsala, Tycho Hedéns road creates a barrierbetween the north eastern area of Uppsala and the remaining parts of the city centre. Theroad is designed to endure heavy traffic and high speed limits, generating a surrounding urbanarea were inhabitants are complied to follow the standards set for a high traffic-accessibleenvironment. Furthermore, the heavy traffic has led to the turning of both urban roadsidesaway from the actual road. The aim of this project and proposal is to show the possibilities ofhow the innate features of Tycho Hedéns road can be used more advantageously to mend thecity area of Uppsala.

Skitsnack eller Girltalk: en kritisk diskursanalys om kvinnlig vänskap i Sex and the City

Såpoperan skapar ofta en diskussion mellan människor och framför allt kvinnor. Den hjälper oss även att skapa nya kontakter men kan såpoperorna även prägla vårt förhållande mellan våra vänskapsförhållanden? Då media till viss del påverkar vår befolkning och vårt samhälle kanske en populär TV-serie skulle kunna påverka dess tittares syn på vänskap. Syftet med detta examensarbete är att titta närmre på hur Sex an the City framställer kvinnlig vänskap. Jag har jobbat utifrån fyra frågeställningar: ? Hur framställs den kvinnliga vänskapen genom de fyra kvinnliga huvudkaraktärerna? ? Hur gestaltas deras identiteter? ? Hur gestaltas deras relationer till varandra? ? Hur förenas dem? Dessa frågor har jag valt att besvara genom en kritisk diskursanalys baserad på Norman Fairclough tankar.

Landskapsideal : hur uppväxtens landskap formar individen

The landscape can be something that you rest your eyes on, something that goes quickly past outside the windscreen or the place for the daily work. To me, landscape is everything around us ? the city, the field and the forest. But what is landscape for you? What does the idea of the landscape stand for? How does our view of the landscape become influenced of the place where we grow up? And the differences between peoples different views of the landscape ? what does they depend on? My point of the view for this paper is that the landscape ideals mostly depend on the landscape where you grow up and that it depends less on the differences between the individuals. As a landscape architect the idea of the landscape is the essential. The more we learn, the more we realize how complex it is, but deep down we always have our own experiences and memories and that shapes our personalities.

New Orleans efter orkankatastrofen 2005 : Påverkan av naturförutsättningarna på socioekonomiska strukturen i regionen New Orleans

The aim and purpose with this essay is to identify the natural conditions of the New Orleans City region, and to establish an understanding of the disastrous event of Hurricane Katrina in August 2005. Who lived in this area and how did this event affect the outcome of the disaster?The theory is based on two Swedish human geographers Torsten Hägerstrand and Thomas Lundén, and their theories on regional geography and political geography, also regarded as ?geopolitics?. Regional and Political Geography are explained as the relation between state and territory, power over the territory and the variables that affect the relations on different levels such as; economy, culture, technology, demography and communication.The author decided to use the quantitative method in the process of research, the essay underwent an overall analyzes of the media settings, articles, written literature and documentaries. The author has been very critical to the material and data that was presented by the American authorities, media and non governmental organisations.New Orleans City?s topography is unique in the matter that the city is constructed on a delta area, the Mississippi River, Missouri and Ohio River systems are all connected in New Orleans.

This is the era of the personal brand : En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

I Have a Dream...: En studie om ideologiföring

Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..

Att kommunicera hållbarhet : en undersökning av hållbarhetsdebatten via internet

This master thesis is about sustainable city planning and its debate. It is also concerned with networking, communication and web-based communication. Theories of sustainable development are discussed, along with the importance of communication for sustainable development. The report is directed towards landscape architects, architects, town planners, other designers and other interested readers.MotivationI believe that there is a need for an increased discussion concerning sustainability. Sustainable development is an important issue for city planners.

<- Föregående sida 46 Nästa sida ->